Mountain Tourism – Case Study

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Mountain Tourism Report Overview

The mountain tourism case study offers detailed insights into the key destinations with opportunities and challenges faced by the industry. Mountains are important tourist destinations around the world and attract visitors for their picturesque beauty, sports attractions, and rich cultural and spiritual heritage.

The expansion of transportation networks and digitalization has led to an increased interest in mountain tourism both for adventure and wellness. Mountain tourism allows tourists to witness and experience the environment in a natural setting. It includes ecological and sustainable tourism, but there is also a dark side, which raises ethical and sustainability concerns.

Potential opportunities include regeneration and economic benefits to local communities as well as raising awareness of wider global issues, while also appealing to younger generations through the use of social media platforms and media outlets, such as documentaries.

Key Mountain Tourism Types ·        Adventure Travel

·        Health and Wellness Travel

Key Insights ·        Change in Consumer Preferences

·        An Increased Demand for Luxury Offerings.

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Mountain Tourism Types

According to UNWTO, mountain tourism refers to tourism that occurs in specific geographical areas, like hills or mountains. These mountain areas possess unique features tied to a particular landscape, topography, climate, and biodiversity – both flora and fauna and local communities. Mountain ranges across the globe offer a wide range of tourism opportunities. These include winter activities like skiing and snowboarding, as well as immersive cultural and nature-oriented walking tours. Not just this, throughout the year, adventure enthusiasts partake in mountaineering, hiking, mountain biking, paragliding experiences, etc.

Hectic work schedules and the sedentary lifestyle of people, along with the lack of physical activities especially post-COVID-19, have resulted in rising cases of various lifestyle-related diseases and reduced mental well-being of people. As interest in wellness evolves and expands, auxiliary markets, from food and drink to hospitality to destinations, have started to provide products focused on these consumers. Because of the growing awareness of the importance of mental and physical well-being, many travelers have made the purpose of their trip one that centers around wellness.

Buy The Full Report for More Mountain Tourism Type Insights,
Download A Free Sample Report

Mountain Tourism Market Insights

As the world becomes more interconnected, more people are likely to be influenced by each other’s preferences. Therefore, consumer satisfaction can be vital in influencing and solidifying change in user-driven industries like tourism. High satisfaction rates are essential to the continued success of mountain tourism providers, as satisfaction determines the likelihood of repeat users and positive recommendations to friends, family, and online reviews. The more a mountain tourism organization can prove its ethical and sustainable commitment to the mountain, the more likely it is to witness support and demand from tourists.

In recent years, a notable shift has emerged in the luxury industry of tourism, many are moving away from focusing solely on expensive materialistic products and instead prioritizing meaningful experiences. Moreover, luxury offerings can help to cover the costs of conservation of mountains, especially of rare species as they tend to be more expensive to preserve. If done and managed correctly then luxury mountain tourism offerings can have a positive impact on the industry.

Buy The Full Report for Additional Mountain Tourism Insights,

 Download A Free Sample Report

Key Highlights

According to World Tourism Organization, mountains ranked second most popular travel destinations, after coasts and islands. This niche tourism type boosts the local economy of a destination. According to a UNWTO report, travel to mountain destinations is increasing at a rapid pace, with mountains accounting for 9-16% of the global tourism market.

The Everest Base Camp trek on the south side in Nepal located by Mount Khumbu, is one of the most popular trekking routes in the Himalayas and about 40,000 people per year make the trek there from Lukla Airport. Kilimanjaro is the world’s tallest freestanding mountain and one of the most popular mountaineering destinations. An estimated 30,000 people attempt to summit Kibo, the tallest of the three volcanic summits, each year.

Mountains provide a diverse range of opportunities for tourists, offering a place to refresh, recharge, and wake up amidst nature. Beyond the peak seasons of travel, mountain tourism includes rural escapades, exploration of natural and cultural heritage sites, spiritual journeys, and wellness retreats.

According to GlobalData’s consumer survey 2021 Q3, 29% of global respondents that suggest sustainability or environmentally friendly service of products are essential when making a purchase. The more the government and tourist departments of the regions are able to develop the local community, focusing on ethical and sustainable development, the more likely it is to witness support and demand from tourists.

Reasons to Buy

  • Gain an understanding of mountain tourism.
  • Gain insight into key trends and key destinations.
  • Understand the potential opportunities and challenges the industry might face.

The Tauern Spa
Casale Panayiotis
The Radisson Blu Hotel Reussen
The Ananda
Six Senses Vana
Credit Suisse

Table of Contents


Key Types of Mountain Tourism

Key Insights

Opportunities & Challenges


Frequently asked questions

Mountain Tourism – Case Study standard reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Mountain Tourism – Case Study was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Mountain Tourism – Case Study in real time.

  • Access a live Mountain Tourism – Case Study dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.