Key Trends in Sports Tourism (2026)
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This key trends report provides valuable insight into sports tourism. This key trends report analyzes and explains the sports travel sector including insights into sports travelers, market trends, consumer trends, destinations, sector deals, challenges and opportunities.
Scope
This key trends report provides valuable insight into sports tourism. This key trends report analyzes and explains the sports travel sector including insights into sports travelers, market trends, consumer trends, destinations, sector deals, challenges and opportunities.
Key Highlights
- It has been observed that a significant number of tourists are engaging in niche sports as a key or supplementary factor for their travel decisions. The popularity of pickleball in the US experienced a significant increase in 2022, with more than 36 million individuals participating in the sport. This figure represents a substantial rise from the number of people who played pickleball in 2021.
- Cultural tourists can be attracted by offering experiences such as stadium tours and hall of fame visits, which can be utilized by sports teams, destinations, and specialized tour operators. GlobalData’s Q3 2021 Consumer Survey reveals that a significant proportion of global respondents have expressed a penchant for cultural trips.
- The popularity of pickleball in the US experienced a significant increase in 2022, with over 36 million individuals participating in the sport. This figure represents a substantial rise in the number of people who played pickleball in 2021.
Reasons to Buy
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