Top Trends in Foodservice – Affordability, Digitalization, Health and Wellness, ESG and Demographics
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Top Foodservice Market Trends Report Overview
The COVID-19 pandemic has significantly impacted the foodservice industry from field to consumer. With extended lockdowns around the world, restrictions on social gatherings and on-premise dining, as well as disruptions to the supply chains, the industry witnessed one of the steepest drops in value in recent years.
In early 2022 estimates, GlobalData forecast that the foodservice sector would recover and surpass its pre-pandemic value in 2022; however, Russia’s invasion of Ukraine, inflation, and additional supply-chain disruptions to the supply chain have dampened the recovery, and the new forecasts predict 2023 will be the year of going back to ‘normal’ in terms of gains.
The top trend in foodservice report outlines the key consumer and innovation trends which will be impacting the foodservice industry. The report also includes affordability, digitalization, ESG, health and wellness, and demographic trends in the foodservice industry.
Top Trends in the Foodservice
The top trends in the foodservice sector are ease and affordability of orders, ESG, rising digitalization and awareness about health and wellness, and demographics.
Increased spending at QSRs: GlobalData has noticed that when it comes to spending, the highest shift has been seen in QSRs, which are known not only for their lower prices but also for fast serving times.
Global: Spend for Consumers Ordering Food/Drinks A Few Times A Week From The Following Locations, Q2 2022 (%)
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Digitalization: In the last three years, foodservice automation has amped up. Robots and automation are taking over kitchens, with Chipotle being one of the main brands to use more than one piece of equipment for cooking their dishes. Drones and autonomous vehicles are showing up more on the streets, with Uber Technologies being the latest global player to launch its own autonomous food delivery service.
Themes mentioned Between January 2020 and December 2022
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ESG: As Digitalization shaped foodservice during the pandemic years, Environmental, Social, and Governance (ESG) will be the theme to bring innovation in the years to come. Foodservice providers are ramping up their efforts to meet sustainability targets either by reducing food waste, switching to sustainable packaging, or applying social and environmental policies and practices.
Themes mentioned between January 2020 to December 20222
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Health and Wellness: Health is the most important reason for going plant-based, likely due to the perceived increased nutritional value of plant-based products compared to meat or dairy options.
Global: Reasons for Consuming Plant-Based Alternatives, 2022 (%)
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Demographics: As a generation, Millennials and Generation Z eat out more than any other. Always on the search for a service that can be scheduled and personalized specifically to them, this style of dining appeals to younger consumers. According to a GlobalData survey, more than 46% of global Millennials claim they will continue, start or order takeaway/delivery from restaurants more frequently in Q4 20221, further proving the success of the virtual dining concept.
Ordering Takeaway/Delivery From Restaurants, 2022 (%)
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Top Trends in the Foodservice Report Overview
Top Trends | Easy And Affordability of orders, ESG, Rising Digitalization and Awareness About Health and Wellness, and Demographics |
Scope
This report outlines the key consumer and innovation trends which will be impacting the foodservice industry. Trends explored in this research include affordability, digitalization, ESG, health and wellness, and demographics.
Key Highlights
- Attitudes and behaviors adopted during the cost of living crisis will impact the future of foodservice
- ESG is heavily linked to consumers’ concerns about the environment, and brands are changing the industry by launching innovative products
- Being digitally connected is ingrained in consumers’ daily lives, which creates a desire for instant gratification and a tendency to multitask
- Plant-based menu items continue to drive sales, especially in the QSR channel
Reasons to Buy
- Identify how brands can innovate to engage consumers as well as showcase best-in-class innovation examples throughout.
- Learn what consumer behavior is driving innovation using GlobalData’s latest consumer research.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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What are the top trends influencing the foodservice sector?
The top trends in the foodservice sector are easy and affordability of orders, ESG, rising digitalization and awareness about health and wellness, and demographics.
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Where are customers shifting for ease and affordability in the foodservice sector?
The highest shift has been seen in QSRs, when it comes to spending, as they are known not only for their lower prices but also for fast serving times.
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Which is the latest company to launch its own autonomous food delivery service?
Uber Technologies is the latest global player to launch its own autonomous food delivery service.
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What efforts are the foodservice providers making to meet sustainability targets?
Foodservice providers are ramping up their efforts to meet sustainability targets either by reducing food waste, switching to sustainable packaging, or applying social and environmental policies and practices.
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