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Analyst Opinions
NewSport Tourism Market Trends and Analysis by Tourist Profile, Sponsorship, Post Event Analysis, Challenges and Opportunities, 2023 Update
Sport Tourism Market Report Overview The sport tourism market is driven by various factors such as cost, weather, the reputation of local residents, availability of attractions and activities to experience, quality of accommodation, the proximity of accommodation to sports venue, accessibility of the destination, sports venue, and other aspects of tourism infrastructure and others. This report provides valuable insight into sport tourism trends. The four main types of sport tourist are profiled to inform marketing strategies, major trends impacting this...
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Sector Analysis
NewEMEA (Europe, Middle East and Africa) Gambling and Betting Sponsorship Landscape- Analysing Biggest Deals, Latest Trends, Top Sponsor Brands and Sponsorship Sector, 2022 Update
The gambling & betting EMEA sector accounts for an estimated annual spend of $816.43 million in sport sponsorship for 2023, with 166 gambling & betting brands currently engaged in sport sponsorship agreements across the region. The EMEA (Europe, the Middle East, and Africa) region gambling & betting companies have become major sponsors of sport across the globe, with many brands willing annual spend to invest vast sums of money each year for the coveted sponsorship rights to the world’s leading...
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Thematic Analysis
NewEcommerce in Sport – Thematic Intelligence
An analysis of the how the ecommerce industry intersects with sport, and its trajectory in the coming years The growth of the internet has, for obvious reasons, seen an enormous rise in the financial power of the sector. Online shopping has become popular due to its convenience and ease, with people not even needing to leave their house to purchase goods. Improved delivery speeds have also led to more people adopting these services, with Amazon’s Prime one-day delivery proving highly...
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Sector Analysis
NewAmericas Gambling and Betting Sponsorship Landscape- Analysing Biggest Deals, Latest Trends, Top Sponsor Brands and Sponsorship Sector
The gambling & betting Americas sector accounts for an estimated annual spend of $285.4 million in sport sponsorship for 2023. DraftKings and BetMGM are the two most active brands within the betting sector with 23 and 22 active partnerships in 2023 respectively thanks to significant partnerships with American sports teams including the Boston Red Sox. Soccer is the most attractive sport to sponsor for betting brands within the Americas despite the popularity of other sports within North America. The Americas...
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Sector Analysis
NewBusiness of Men’s Golf 2023 – Property Profile, Sponsorship and Media Landscape
Business of Men’s Golf Report Overview The PGA Tour boasts of having the most popular players, however, LIV continues to offer more money than the PGA Tour. It remains their big pulling power, with an average tournament offering of $28.93 million in prize money. The only major deal signed to LIV Tour is with Easypost signing up as its first partner in February 2023. Given the divide, the 2023 season promises to be another highly interesting year for professional golf,...
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Thematic Analysis
NewImpact of the Metaverse on Sports – Thematic Intelligence
Impact of the Metaverse on Sports Thematic Report Overview The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. Sports teams, companies, federations, and broadcasters are actively exploring the utility of the metaverse in the sports industry. The adoption of the metaverse intends to increase fan engagement, appeal to a younger, more tech-savvy audience, and create an additional revenue stream in the digital realm. Impact of the metaverse in sports thematic report provides...
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Sector Analysis
NewBusiness of Major League Soccer (MLS) 2023 – Property Profile, Sponsorship and Media Landscape
Business of Major League Soccer (MLS) 2023 Market Report Overview The MLS has agreed a global broadcast deal with Apple having a reported worth of $250 million per year. 31 brands have partnered with the MLS for the 2023 season. The MLS Cup marks the pinnacle of the Major League Soccer season and serves as the final game of the MLS Cup Playoffs. Business of Major League Soccer (MLS) 2023 market research report a complete overview of the major business...
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Sector Analysis
NewBusiness of Major League Baseball (MLB) 2023 – Property Profile, Sponsorship and Media Landscape
Business of Major League Baseball Report Overview The Major League Baseball (MLB) sponsorship revenue is estimated to be $548 million in 2023 via its portfolio of 31 sponsorships. Â MLB is still the second most popular sport in the United States in terms of attendance, behind only the NFL in terms of venue attendance. Beverages, technology, and financial services have the highest volume of deals with Major League Baseball, with 15 deals across these sectors in sponsorship revenue annually. T-Mobile, Budweiser,...
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Sector Analysis
NewMasters (Golf) 2023 – Event Analysis
Masters 2023 Event Analysis Report Overview The Masters have lucrative broadcast deals across the globe, with CBS, ESPN and TSN covering many regions across the Americas. The event has six sponsorship deals in place with Mercedes-Benz, IBM and AT&T. The prize money for this year’s tournament has witnessed more than 4% increase compared to the last year. Maters (Golf) 2023 analysis report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing. An analysis of the...
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Sector Analysis
NewAmericas Technology Sport Sponsorship Landscape, 2023 – Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Sports Technology Sponsorship Report Overview The technology sector accounts for an estimated annual spend of $1.8 billion in sport sponsorship in Americas for 2023. There are 193 different brands currently engaged in sport sponsorship agreements across the region. The biggest partnership in the sector is the licensing deal between EA Sports and the NFL. The Americas sports technology sponsorship report provides an overview of the technology sponsorship sector in the Americas region. The report also identifies the key brands...
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Thematic Analysis
NewSports Viewership – Thematic Intelligence
Sports Viewership Thematic Overview In recent decades, sports has become very popular owing to its fans and viewers. This widespread popularity has turned sports into a lucrative business opportunity. For years, viewers have been inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made in this business. Hence, many major sports leagues and teams are now trying to win over new fans across the globe by broadening the appeal of sports. They...
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Sector Analysis
NewBusiness of Indian Premier League (IPL) 2023 – Property Profile, Sponsorship and Media Landscape
Business of Indian Premier League (IPL) 2023 Market Report Overview The Indian Premier League is expected to generate over 1 billion from broadcasters during the 2022-2023 season. In India the IPL continues to generate very positive viewing figures each year on both television and digital platforms. GlobalData estimates that the Mumbai Indians will receive the most from sponsors across the tournament. Business of Indian Premier League (IPL) 2023 market research report looks to offer a detailed insight into the most...
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Sector Analysis
NewEurope, Middle East and Africa (EMEA) Sport Technology Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies
Europe, Middle East and Africa (EMEA) Sport Technology Sponsorship Landscape Report Overview The technology sponsorship sector within the region of EMEA amounts to a total of $4.67 billion in 2023. Sponsorship is one of the most effective ways for brands to increase their visibility and profile. Sports are incredibly popular around the world, with the most popular leagues and teams being viewed by millions. Brands are eager to attach themselves to widely viewed properties to increase the number of eyes...
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Sector Analysis
Turkey Sports Broadcasting Media (Television and Telecommunications) Landscape
Turkey Sports Broadcasting Media Market Report Overview The Turkey telecom and pay-TV services market revenue was valued at TRY 110 billion in 2022 and is expected to achieve a CAGR of more than 16% during 2022-2027. The growth of this market is primarily supported by growth in mobile data and fixed broadband segments and significant upward price adjustments due to high inflation. The Turkey sports broadcasting media market research report provides an overview of the television and telecommunications market concerning...
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Sector Analysis
United Kingdom (UK) Sports Broadcasting Media (Television and Telecommunications) Landscape
United Kingdom (UK) Sports Broadcasting Media Market Report Overview The UK telecom and pay-TV services market revenue was valued at $49.8 billion in 2022 and is expected to achieve a CAGR of more than 1% during 2022-2027. The market is expected to grow by increasing demand for mobile data, fixed broadband, and pay-TV services. The UK sports broadcasting media market research report provides an overview of the television and telecommunications market concerning sports broadcasting in the UK today, with top-level...
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Sector Analysis
Six Nations (Rugby Championship), 2023 – Event Analysis
Six Nations 2023 Event Analysis Report Overview The Six Nations Championship has lucrative broadcast deals across the globe, with TV5 Monde covering many different regions outside of Europe. This year’s event is expected to maintain high viewership figures similar to the 2021 event, which saw England vs Scotland amass a peak audience of 8.4 million on ITV. The UK free-to-air broadcasters, BBC and ITV, provided live coverage of the event in the UK, with TV viewing figures expected to eclipse...
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Thematic Analysis
Cloud Computing in Sport – Thematic Intelligence
Cloud Computing in Sport Thematic Overview Cloud computing is a crucial technology for the sports sector. It has use cases across the industry, including fan engagement, sports betting, broadcasting, player safety, and performance analysis. It can be an enabling technology for AI and data analysis or used to increase performance and operational efficiency. In terms of sports betting, cloud computing enables the provision of data needed for in-play betting, one of the fastest-growing sections of the betting industry. Furthermore, it...
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Sector Analysis
Asia-Pacific (APAC) Sport Technology Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies
APAC Sports Technology Sponsorship Report Overview The technology sector accounts for an estimated annual spend of $800.2 million in sport sponsorship in APAC for 2023. There are 195 different brands currently engaged in sports sponsorship agreements across APAC. Basketball represents the most lucrative market for technology sector spending. The APAC sports technology sponsorship report provides an overview of the technology sponsorship sector in the Asia-Pacific region. The report also identifies the key brands operating in the sector, including the most...
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Company Insights
Business of Formula One 2023 – Property Profile, Sponsorship and Media Landscape
Business of Formula One Report Overview The annual sponsorship revenue from Formula One in the 2023 season is estimated to be $360.5 million. The racing series boasts a portfolio of 20 main brand partners including a major new deal with Qatar Airways which replaces Emirates as the competition’s official airline partner. The Formula One 2023 season is set to feature six sprint races in 2023 with the aforementioned Las Vegas event set only to be the fourth ever F 1...
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Thematic Analysis
Social Responsibility Trends in Sport – Thematic Intelligence
This report analyzes the impact of social responsibility pressures on the Sport sector. Who Should Buy Senior executives and ESG executives in Sport industry.
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