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Business of Formula One 2022 – Property Profile, Sponsorship and Media Landscape

New rules in F1 for 2022 ensure that excitement carries over from the controversial end to the 2021 season. Teams have been targeting the car design evolution rules changes in 2022 over the past couple of years. F1 has struggled with the predictability and consistency of top teams in recent years, but new rules should help bridge this gap. Formula 1 enjoyed a 30.73% combined social media growth, year-on-year, heading into the new 2022 season.

The detailed Business of Formula One 2022 report takes an in-depth analysis of the new season and looks at the new rules and regulations that teams face. Looking at the key partnerships within the sport, the report also explores mixed fortunes for the F1 teams this year in regard to title partnerships. Furthermore, the report also explores the growing popularity in F1, particularly on the back of the success of its Drive to Survive Netflix series.

What are the market dynamics in Formula One 2022?

Russia’s invasion of Ukraine has resulted in the removal of Uralkali as the main title sponsor of the Haas racing team. Additionally, the Russian Grand Prix was removed from the calendar and the race contract with Russia was terminated, costing F1 a huge expense in hosting fees annually moving forward. Elsewhere, the Grand Prix driver lineup for 2022 has seen several personnel changes, perhaps most notably in the Mercedes garage. In accordance with trying to improve its economic impact, the cars in F1 will run on more sustainable fuel. Safety is another big feature of evolution as the sport looks to prevent serious accidents on the track.

Which are the key sponsorship deals in Formula One 2022?

Formula One has been able to retain a strong sponsorship portfolio of 22 brand partners for the 2022 season despite the pandemic. The largest deal affiliated with F1’s sponsorship portfolio is its partnership with the Dutch brewing brand, Heineken. For Heineken, the partnership represents a huge global platform to promote its products, whilst also enabling the brand to promote other services and campaigns. Behind Heineken, it is the state-backed brands of Aramco (Saudi Arabia) and Emirates (UAE) which make up the other bigger deals aligned to F1.

Cryptocurrency has been the biggest trend in global sports sponsorship over the past 12 months including in Formula One. Haas and Williams are the two teams on the grid this year that boast of an active crypto/blockchain partnership. The German logistics and delivery brand DHL has served as the official logistics partner of the F1 championship and is responsible for all freight movements for all teams between Grand Prix. This responsibility includes transportation of the team cars, engines, and fuel between races. For the brand, the partnership offers a great opportunity to showcase its services as well as build brand awareness worldwide across key and emerging markets.

What is the media landscape of Formula One 2022?

One of the biggest changes in the Formula One 2022 media landscape has been the sports move from free-to-air to pay-TV in several key territories such as the UK and Germany as organizers look to drive revenue from media partnerships. Whilst the main landscape is built around pay-TV broadcasters, in some markets free-to-air channels remain involved in the sport. One of the best media-based decisions made in F1 in recent years has been its decision to partner with Netflix on the ‘Drive to Survive series. The series has been a big success and has really seen F1 look to engage with market trends.

Which are the key teams participating in Formula One 2022?

The key teams participating in Formula One 2022 are Mercedes AMG Petronas, Oracle Red Bull Racing, Scuderia Ferrari, McLaren, BWT Alpine F1 Team, Scuderia AlphaTauri, Aston Martin Aramco Cognizant, Williams Racing, Alfa Romeo Racing ORLEN, and Haas F1.

Formula One 2022, by key teams

Formula One 2022, by key teams

To know more about key teams, download a free report sample

Who are the key sponsors of Formula One 2022?

The key sponsors of Formula One 2022 are Petronas, Orlen, Alpha Tauri, Cognizant and Aramco, BWT, and Oracle. Mercedes’s partnership with Petronas in 2022 serves as the longest-running active title sponsorship deal in the sport of F1.

Formula One 2022, by key sponsors

Formula One 2022, by key sponsors

To know more about key sponsors, download a free report sample

Market Report Scope

Key teams Mercedes AMG Petronas, Oracle Red Bull Racing, Scuderia Ferrari, McLaren, BWT Alpine F1 Team, Scuderia AlphaTauri, Aston Martin Aramco Cognizant, Williams Racing, Alfa Romeo Racing ORLEN, and Haas F1
Key sponsors Petronas, Orlen, Alpha Tauri, Cognizant and Aramco, BWT, and Oracle

The report offers a detailed examination of the sponsorship portfolio of the Formula One championships in 2022 and takes a closer look at sponsorship from an individual driver and team perspective. Beyond this, the report breaks down the competition’s media landscape and highlights the main influences of the COVID-19 pandemic.

Reasons to Buy

The report offers a detailed examination of the sponsorship portfolio of the Formula One championships in 2022 and takes a closer look at sponsorship from an individual driver and team perspective. Beyond this, the report breaks down the competition’s media landscape and highlights the main influences of the COVID-19 pandemic.

Table of Contents

1, Formula One Overview

2. Impact of COVID-19 & Russia’s Invasion of Ukraine

3. Social Media

4. Formula One Sponsorship

5. Media Landscape

6. Team Profiles

7. Team Sponsorship Overview

8. Appendix

List of Tables

Past Winners Tables

2022 Calendar

Grand Prix Ticket Sales Table

COVID-19 graphs

Social Media Graphs

F1 Sponsorship graphs

Broadcasters Table

Team Sponsorship Graphs & Tables

Team Sponsorship Overview Tables

Engine Suppliers Graph

Sponsor Industry Table

Sponsor Location Table

Grand Prix Hosting Fees Graph

List of Figures

Past Winners Tables

2022 Calendar

Grand Prix Ticket Sales Table

COVID-19 graphs

Social Media Graphs

F1 Sponsorship graphs

Broadcasters Table

Team Sponsorship Graphs & Tables

Team Sponsorship Overview Tables

Engine Suppliers Graph

Sponsor Industry Table

Sponsor Location Table

Grand Prix Hosting Fees Graph

Frequently Asked Questions

The key teams participating in Formula One 2022 are Mercedes AMG Petronas, Oracle Red Bull Racing, Scuderia Ferrari, McLaren, BWT Alpine F1 Team, Scuderia AlphaTauri, Aston Martin Aramco Cognizant, Williams Racing, Alfa Romeo Racing ORLEN, and Haas F1.

The key sponsors of Formula One 2022 are Petronas, Orlen, Alpha Tauri, Cognizant and Aramco, BWT, and Oracle.

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