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Sector Analysis
Sponsorship Sector Report - Financial Services - Banking 2026
This report provides an overview of the banking sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Sector Overview: Since 2020, banks have expanded sponsorship activity by steadily increasing both total spend and deal volume while keeping average deal value broadly stable, driven by post-pandemic recovery, rising competitive and digital pressures, and tighter regulatory scrutiny that encourages more...
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Sector Analysis
Sponsorship Sector Report - Financial Services - Payments 2026
This report provides an overview of the payments sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Sponsorship Landscape: Since 2020, the payments sector’s sports sponsorship landscape has seen steady, year-on-year growth in both sponsorship value and deal volume. Analysis by Sport: Soccer dominates payments sector sponsorships by value and deal volume, while US College Sport and Multi-Sport...
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Sector Analysis
Post Event Analysis: Winter X Games 2026
An analysis of the recent 2026 Winter X Games, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. Key Broadcaster: ESPN broadcast and owned the X Games from 1997–2022 before selling a majority stake to MSP Sports Capital while remaining a partner, as Aspen X Games viewership saw a surge in 2026, especially among youth, largely driven by expanded streaming distribution. Largest Sponsorship Deal: Jeep is the top sponsor of the 2026 Winter X Games with an estimated...
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Sector Analysis
The Business of the Olympic Winter Games 2026
Why Does the Olympic Winter Games 2026 Matter for Your Business? The Olympic Winter Games remain one of the world’s most commercially significant sporting events, bringing together global media rights, sponsorship investments, audience engagement, tourism impact, and large-scale event infrastructure. This report provides a comprehensive business analysis of the Olympic Winter Games 2026 in Milano-Cortina, covering broadcast rights, sponsorship portfolios, ticketing, social media performance, National Olympic Committee (NOC) commercial activity, and hosting economics. You can use this report to: Understand...
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Sector Analysis
Sponsorship Sector Report: Tourist Boards 2026
Global Tourist Boards Sponsorship Trends Across Sports and Tourism Marketing GlobalData’s Tourist Boards Sports Sponsorship report provides detailed insight into the global tourist boards sector and its growing influence within the sports sponsorship industry. The report examines sponsorship activity across major sports, leading tourist board brands, regional investment trends, sponsorship deal values, and strategic positioning within the global tourism market. Tourist-board sports sponsorship rebounded strongly after 2021, reaching $528.9 million in 2025 despite slightly lower deal volume. Tourist boards are...
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Sector Analysis
Sponsorship Sector Report: Travel and Tourism - Airlines 2026
Report Value Proposition – Why This Matters for You The global airline sports sponsorship market has continued to expand following the recovery of international travel, with rising sponsorship spend and deal activity driven by global competition for brand visibility, tourism growth, premium audience engagement, and major sporting events. This report helps you understand how airlines are using sports sponsorships as strategic marketing platforms to increase global reach, strengthen customer loyalty, support route growth, and enhance brand positioning across international markets....
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Product Insights
The Business of Formula 1 2026
Understand the Commercial Evolution of Formula 1 Formula 1 continues to strengthen its position as one of the world’s most commercially valuable and globally followed motorsport competitions. This report explores the business landscape of Formula 1 in 2026, analyzing media rights, sponsorship portfolios, hosting revenues, ticket pricing, team commercial performance, and fan engagement trends shaping the sport. It also examines how Formula 1 is expanding its global influence, particularly in the United States, while strengthening revenue opportunities across broadcasting, partnerships,...
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Sector Analysis
Sponsorship Sector Report: Technology EMEA 2025
This report provides an overview of the technology sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Market Overview: EMEA tech sponsorship spend more than doubled from $1.29 billion (2020) to $2.94 billion (2024), then held at $2.93 billion (2025). Deal volume rebounded to 1,932, but average value softened versus 2024. Analysis by Sport: Soccer...
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Sector Analysis
Sponsorship Sector Report - Travel and Tourism - Hotels and Holiday Accommodation 2026
This report provides an overview of the hotels and holiday accommodation sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Market Overview: From 2020–2022 hotel and holiday accommodation sport sponsorships declined and shifted to renegotiated, digitally focused activations due to pandemic disruption, then rebounded strongly with a 2024 peak driven by major events and a slight 2025 normalization...
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Product Insights
The Business of the NHL 2025/26
The "Business of the NHL 2025/26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a closer look at the biggest and most popular ice hockey competition. The report highlights the media rights landscape and sponsorship portfolios of the NHL. Furthermore, the report takes a closer look at the league from other key commercial revenue streams including ticket prices and attendances. The report also explores its overall popularity against other major North American...
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