-
Sector Analysis
Sector Briefing: FIFA World Cup 2026 Kit Supplier Report
This report provides an overview of the 2026 FIFA World Cup's Kit Supplier landscape. It explores am overview of the tournament's kit supplier market, including a deep dive into the most active brands. The 2026 tournament is set to feature 48 nations and 13 kit manufacturers. The manufacturer variety is a new record, surpassing the 1998 and 2002 tournaments where 12 manufacturers provided kits. The “Big 3” sportswear brands (adidas, Nike and PUMA) will supply 77.08% of the competing teams...
-
Sector Analysis
Post Event Analysis: NCAA Basketball Finals 2026
An analysis of the recent 2026 NCAA Basketball Finals, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. NCAA Corporate Champions Anchor Value: The NCAA’s Corporate Champions program spans a year-round championship and media portfolio. It provides stability through long-term renewals and premium rights, with AT&T, Capital One, and Coca-Cola each investing $10–30 million-plus annually for high-impact placement across broadcasts, venues, and NCAA digital channels. Cross-Category Brands Fuel Demand: Beyond the top tier, Corporate Partners such as Invesco,...
-
Product Insights
The Business of the Esports 2026
Report Value Proposition – Why Does the Business of Esports Matter? Esports has evolved into one of the world's fastest-growing sports and entertainment industries, attracting millions of viewers, global sponsors, media companies, publishers, and investors. As competitive gaming continues to expand across digital platforms, organizations must understand the commercial trends driving audience growth, sponsorship investment, media rights, and tournament development. GlobalData's Business of Esports 2026 provides a comprehensive analysis of the commercial ecosystem surrounding professional video gaming. The report explores...
-
Product Insights
The Business of the IPL 2026
The "Business of IPL 2026" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report offers a deeper insight into the most popular T20 cricket tournament in the world . The report highlights the media rights landscape and sponsorship portfolios of the IPL landscape. The report highlights key revenue streams, makes comparisons to other leading global sports competitions and explains its popular social media standing. BCCI media rights worth inr 96,781 million ($1.24b). Huge IPL...
-
Sector Analysis
Post Event Analysis - World Snooker Championship 2026
An analysis of the recent 2026 World Snooker Championship, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. Broadcasters: The 2026 World Snooker Championship was broadcast by 14 networks, including five based in China: Migu, CBSA-WPBSA Academy, CCTV, Huya.com, and Rigour Media. Viewership: The 2026 World Snooker Championship final peaked at 4 million TV viewers in the UK, the highest since 2022 and up 25% year-on-year, while the tournament delivered 120m BBC viewer hours, 27.6m iPlayer streams, and...
-
Thematic Analysis
Women in Sport: Strategic Intelligence
Report Value Proposition – Why Does Women's Sport Matter for the Sports Business? Women's sport is entering a new era of commercial growth, fueled by increasing media coverage, rising fan engagement, and growing investment from broadcasters, sponsors, and governing bodies. As audiences expand and commercial opportunities multiply, women's sport is becoming one of the fastest-growing segments within the global sports industry. GlobalData's Women in Sport Theme Analysis report examines the evolution of the women's sport ecosystem, providing a comprehensive overview...
-
Sector Analysis
Sponsorship Sector Report - Clothing Apparel and Accessories 2026
This report provides an overview of the clothing, apparel and accessories sector across the globe. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Market Overview: Sportswear remains central to sponsorship, supplying athletes and shaping fan identity through replica and lifestyle merchandise. The global sports apparel retail market is projected to grow from $229.6bn (2026) to $325.2bn (2034). Analysis by...
-
Sector Analysis
Post Event Analysis - Guinness Six Nations 2026
An analysis of the recent Guinness Six Nations, including a look at its sponsorship portfolio, broadcasters, prize money attendance and ticketing. Streaming complements free-to-air in the UK: The UK media deal preserves free-to-air reach through BBC, ITV and S4C, with added layers from Premier Sports. Audience demand remained strong: The 2026 Guinness Men's 6 Nations was streamed just under 15 million times across 10 matches on ITVX, up on last year's digital performance. ITV Split-Screen Ads (Monetization vs Experience): ITV...
-
Product Insights
The Business of the EFL Championship 2025-26
The "Business of EFL Championship 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a look at the second tier of English soccer. The report highlights the media rights landscape and sponsorship portfolios of the league and the 24 competing teams. The report also takes a closer look at other key commercial revenue streams including ticket revenue and the value of the EFL Championship Playoff Final. The report also explores the overall...
-
Sector Analysis
The Global Sponsorship Atlas 2020-25
Report Value Proposition – Why This Matters for You Sports sponsorship continues to evolve as brands increasingly use partnerships to strengthen visibility, engage audiences, and build long-term consumer connections. Rising sponsorship activity across sports properties, teams, leagues, athletes, and events is creating new opportunities for rights holders and commercial partners worldwide. This report provides a comprehensive view of the global sports sponsorship market, tracking sponsorship investment, deal activity, and market developments between 2020 and 2025. It enables decision-makers to understand...
Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.