Americas Gambling and Betting Sponsorship Landscape- Analysing Biggest Deals, Latest Trends, Top Sponsor Brands and Sponsorship Sector
The gambling & betting Americas sector accounts for an estimated annual spend of $285.4 million in sport sponsorship for 2023. DraftKings and BetMGM are the two most active brands within the betting sector with 23 and 22 active partnerships in 2023 respectively thanks to significant partnerships with American sports teams including the Boston Red Sox. Soccer is the most attractive sport to sponsor for betting brands within the Americas despite the popularity of other sports within North America.
The Americas gambling and betting sponsorship market research report provides a complete overview of the gambling & betting sector across the Americas region. The report includes market insight and sector and brand analysis.
| Annual Spend | $285.4 million |
| Key Sports | Basketball, Soccer, Golf, Esports, Tennis, Ice Hockey, and Motor Racing |
| Key Product Category | Federations, Teams, Series, Venues, Events, and Athletes |
| Key Markets | The US, Canada, Mexico, Chile, Argentina, and Brazil |
| Key Brands | Draftkings, Sportsradar, BetMGM, Fanduel, OLG, and Betway |
Americas Gambling and Betting Sponsorship Landscape, Sports Analysis
The top sports involved in Americas gambling and betting sports sponsorship market in terms of annual value are basketball, soccer, golf, esports, tennis, ice hockey, and motor racing. Ranking first in sponsorship spend and second in deal volumes is basketball, which is unsurprising given the NBA’s global standing as the world’s most popular and viewed basketball league.
Americas Gambling and Betting Sponsorship Landscape, by Sports (%)
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Americas Gambling and Betting Sponsorship Landscape, Product Category Analysis
The key product categories are federations, teams, series, venues, events, and athletes. Federations brought in the highest revenues generated from sponsorship agreements, despite having less than half of the total number of team agreements in place.
Americas Gambling and Betting Sponsorship Landscape Analysis by Product Category (%)
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Americas Gambling and Betting Sponsorship Landscape, Markets Analysis
The top markets across the Americas involved in gambling and betting sponsorships are the US, Canada, Mexico, Chile, Argentina, and Brazil. The United States is the largest Americas market for gambling & betting companies.
Americas Gambling and Betting Sponsorship Landscape, by Markets (%)
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Americas Gambling and Betting Sponsorship Landscape, Major Deals
The biggest betting deal in North America comes between the UFC and DraftKings, where the brand became the organization’s official sportsbook and daily fantasy partner in the US and Canada. Included in this dataset are two deals between Sportradar. Signed in 2020, the deal saw Sportradar become a data betting partner of the league and was an extension to a partnership that began in 2016.
The second of these deals included in the dataset represents a renewal of the previous agreement, which is set to kick in during the summer of 2023 when the previous agreement expires. This expanded agreement now covers the WNBA and the G League in addition to the NBA, which is worthy of an estimated more than $9 million increase annually.
Americas Gambling and Betting Sponsorship Landscape, Major Brands
The major brands in the Americas gambling and betting sponsorship market are Draftkings, Sportsradar, BetMGM, Fanduel, OLG, and Betway among others. DraftKings have spent the highest amount in sponsorships in the Americas gambling and betting sponsorship market.
Americas Gambling and Betting Sponsorship Landscape, by Major Brands
For more insights on the major brands across Americas sponsoring gambling and betting, download a free report sample
Scope
- This report provides an overview of the betting and gambling sponsorship sector in the Americas region
- The report identifies the key brands operating in the sector, including the most active brands and the ones with the highest spending.
- A look at which sports are the most frequently sponsored by betting brands, and how they are benefiting from these deals.
- A detailed look at what specific countries in the Americas are the most active when it comes to sponsorship, and how this compares to global deals from other regions around the world.
Key Highlights
- As of 2nd May 2023, there are a total of 278 active deals with betting brands in the Americas, with much of this deal volume being accounted for by deals individual teams. In terms of value, basketball has the highest value deals across any sport, with this largely being driven by significant global deals with Sportradar. The brand is also the primary driver for value within soccer deals.
- Looking at the most active brands in the region, both DraftKings and BetMGM are headquartered in the US and are both major drivers of deal volume in the Americas, thanks to each having 23 active deals apiece.
- Many of the biggest deals within this dataset are for properties based exclusively in the US, which highlights the strength of their sporting leagues as well as their general popularity and commercial pull. Other major deals that fall into this category include an agreement between the NHL and Sportradar, as well as NBA’s deal with Fanduel.
Reasons to Buy
- For those wanting an in-depth analysis of how the biggest partnerships are active in the sector.
- Discusses why some brands are more active than others, and how this is affected by the sports that are most popular in their regions.
- GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.
Key Players
Table of Contents
Frequently Asked Questions
The gambling & betting Americas sector accounts for an estimated annual spend of $285.4 million in sport sponsorship for 2023.
Ranking first in sponsorship spend and second in deal volumes is basketball in the Americas, which is unsurprising given the NBA’s global standing as the world’s most popular and viewed basketball league.
The United States is the largest Americas market for gambling & betting companies.
The major brands in the Americas gambling and betting sponsorship market are Draftkings, Sportsradar, BetMGM, Fanduel, OLG, and Betway among others.
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