Business of Major League Soccer 2024 – Property Profile, Sponsorship and Media Landscape

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Reasons to buy the ‘Business of Major League Soccer’ report:

  • Analyze the Major League Soccer (MLS) 2024 with a clear breakdown of the commercial partnerships.
  • Get an overview of the Soccer League Social Media which includes the MLS League Social Media Breakdown and Team Social Media Breakdown.
  • Gain insights on the League Sponsorship including Commercial Portfolio and League Sponsor Values.
  • Examine the biggest deals of MLS 2024 and get an insightful deal analysis in terms of industry and brand location.
  • Get an overview of the media landscape which includes MLS Cup Final Viewership Numbers and Domestic Market for MLS Broadcasting.
  • Assess the main kit suppliers in the MLS, including front-of-shirt sponsors and sleeve sponsors.

How is our ‘Business of Major League Soccer 2024’ report unique from other reports in the market?

  • Access an overview of the main topics of interest in the league, including that of international players at each team, and the arrival of Lionel Messi.
  • Gain a comprehensive look at additional revenue areas for the league including ticketing and the growth rate of its online appeal, with strong year-on-year analysis throughout. Takes a closer look at the evolved media landscape with the league, as Apple takes global rights interest.
  • Review the main sponsors of the league, highlighting trends of where the money is coming from.
  • The report also offers a clear breakdown of the individual team deals.

We recommend this valuable source of information to anyone involved in: 

  • ​Sports Equipment Manufacturers
  • ​Sports/Esports Event Organizers/​Advertisers/​Sponsors
  • Technology Leaders and Startups
  • Strategy, Marketing, and Business Development
  • Market Intelligence and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A and Investment Consultants
  • Management Consultants and Consulting Firms

To Get a Snapshot of the Business of Major League Soccer 2024 Report

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Business of Major League Soccer (MLS) 2024 Report Overview

The estimated sponsorship revenue of the Major League Soccer (MLS) is $325.97 million for the 2024 season. The following are some of the key highlights of the Business of Major League Soccer (MLS):

  • For the 2024 season, the MLS has partnered with over 31 different league sponsors.
  • The huge commercial revenue generated here is mainly derived from its centralised kit supplier rights deal with adidas.
  • Apple TV is another prominent brand in the league this season, maintaining sleeve branding on all competing 29 teams.
  • The beverage industry is the most prominent brand sponsor with five affiliated deals, as interest remains high with the home market.

Business of the MLS 2024 research report provides an analysis of the current business landscape in MLS competitions. The report takes a closer look at the league from a social media, sponsorship, and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

Sponsorship Revenue (Champions League) (2024) $325.97 million
Key Broadcasters ·        Apple Inc

·        Fox Corporation

·        YouTube TV

·        Televisa Univision

·        Bell Media

Key Sponsors ·        Adidas

·        Apple

·        AT&T

·        Proctor & Gamble

·        Coca-Cola

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Business of MLS 2024 - Broadcasters

A few of the broadcasters for the MLS 2024 are Apple Inc, Fox Corporation, YouTube TV, Televisa Univision and Bell Media among others. The annual partnership with Apple is a huge, all-encompassing partnership, which negates the standard need for regional broadcasters on a team-by-team basis. Fans will be able to watch all league programming through the new agreement, which is available in all international markets.

MLS Analysis by Broadcasters, 2024

MLS Analysis by Broadcasters, 2024

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Business of MLS 2024 –Sponsorship

MLS’s most lucrative deal was the agreement with Adidas sports

A few of the key sponsors of the National Football League (MLS) are:

  • Adidas
  • Apple
  • AT&T
  • Proctor & Gamble
  • Coca-Cola

The value of the adidas deal to the league is evident with no other brand paying even a fifth of the value annually. According to reports, the partnership’s value will rise starting in the upcoming season and continuing until the 2030 campaign’s conclusion.

National Football League (MLS) Analysis by Sponsorship, 2024 (%)

National Football League (MLS) Analysis by Sponsorship, 2024 (%)

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Reasons to Buy

There is greater interest than ever this season in the MLS, as Lionel Messi competes in his first full season with Inter Miami. The report looks at his impact and analyses all affiliated properties to the league at a commercial level, as all look to enjoy the benefits of the Argentinian’s presence.

Table of Contents

1. Overview of the League

2. Social Media

3. Media Landscape

4. League Sponsorship

5. MLS Kit Suppliers

6. MLS Front-of-shirt Sponsorship

7. MLS Sleeve Sponsors

8. MLS Stadium Naming Rights

9. MLS Team Analysis

10. Appendix


Designated Player Rule Table

MLS Attendances

MLS Ticket Revenue

MLS Cup Titles

League Social Media

Team Social Media

Soccer League Social Media

MLS Cup Final Viewership

Domestic Audiences

League Sponsorship Deals

Kit Supplier History

Front-of-Shirt Breakdown

Sleeve Breakdown

Stadium Naming Rights Breakdown

Team Sponsorship Overview

Individua Team Sponsorship


Team Social Meida Graph

American Sports League Graph

COVID-19 Figures for USA & Canada

Individual Team Social Media Charts

Frequently asked questions

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