Business of Major League Soccer 2024 – Property Profile, Sponsorship and Media Landscape

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Reasons to buy the ‘Business of Major League Soccer’ report:

  • Analyze the Major League Soccer (MLS) 2024 with a clear breakdown of the commercial partnerships.
  • Get an overview of the Soccer League Social Media which includes the MLS League Social Media Breakdown and Team Social Media Breakdown.
  • Gain insights on the League Sponsorship including Commercial Portfolio and League Sponsor Values.
  • Examine the biggest deals of MLS 2024 and get an insightful deal analysis in terms of industry and brand location.
  • Get an overview of the media landscape which includes MLS Cup Final Viewership Numbers and Domestic Market for MLS Broadcasting.
  • Assess the main kit suppliers in the MLS, including front-of-shirt sponsors and sleeve sponsors.

How is our ‘Business of Major League Soccer 2024’ report unique from other reports in the market?

  • Access an overview of the main topics of interest in the league, including that of international players at each team, and the arrival of Lionel Messi.
  • Gain a comprehensive look at additional revenue areas for the league including ticketing and the growth rate of its online appeal, with strong year-on-year analysis throughout. Takes a closer look at the evolved media landscape with the league, as Apple takes global rights interest.
  • Review the main sponsors of the league, highlighting trends of where the money is coming from.
  • The report also offers a clear breakdown of the individual team deals.

We recommend this valuable source of information to anyone involved in: 

  • ​Sports Equipment Manufacturers
  • ​Sports/Esports Event Organizers/​Advertisers/​Sponsors
  • Technology Leaders and Startups
  • Strategy, Marketing, and Business Development
  • Market Intelligence and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A and Investment Consultants
  • Management Consultants and Consulting Firms

To Get a Snapshot of the Business of Major League Soccer 2024 Report

Download a Free Report Sample

Business of Major League Soccer (MLS) 2024 Report Overview

The estimated sponsorship revenue of the Major League Soccer (MLS) is $325.97 million for the 2024 season. The following are some of the key highlights of the Business of Major League Soccer (MLS):

  • For the 2024 season, the MLS has partnered with over 31 different league sponsors.
  • The huge commercial revenue generated here is mainly derived from its centralised kit supplier rights deal with adidas.
  • Apple TV is another prominent brand in the league this season, maintaining sleeve branding on all competing 29 teams.
  • The beverage industry is the most prominent brand sponsor with five affiliated deals, as interest remains high with the home market.

Business of the MLS 2024 research report provides an analysis of the current business landscape in MLS competitions. The report takes a closer look at the league from a social media, sponsorship, and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

Sponsorship Revenue (Champions League) (2024) $325.97 million
Key Broadcasters ·        Apple Inc

·        Fox Corporation

·        YouTube TV

·        Televisa Univision

·        Bell Media

Key Sponsors ·        Adidas

·        Apple

·        AT&T

·        Proctor & Gamble

·        Coca-Cola

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Buy the Full Report for More Insights into the MLS 2024

Download a Free Report Sample

Business of MLS 2024 - Broadcasters

A few of the broadcasters for the MLS 2024 are Apple Inc, Fox Corporation, YouTube TV, Televisa Univision and Bell Media among others. The annual partnership with Apple is a huge, all-encompassing partnership, which negates the standard need for regional broadcasters on a team-by-team basis. Fans will be able to watch all league programming through the new agreement, which is available in all international markets.

MLS Analysis by Broadcasters, 2024

MLS Analysis by Broadcasters, 2024

Buy the Full Report for More Broadcaster Insights into MLS 2024

Download a Free Report Sample

Business of MLS 2024 –Sponsorship

MLS’s most lucrative deal was the agreement with Adidas sports

A few of the key sponsors of the National Football League (MLS) are:

  • Adidas
  • Apple
  • AT&T
  • Proctor & Gamble
  • Coca-Cola

The value of the adidas deal to the league is evident with no other brand paying even a fifth of the value annually. According to reports, the partnership’s value will rise starting in the upcoming season and continuing until the 2030 campaign’s conclusion.

National Football League (MLS) Analysis by Sponsorship, 2024 (%)

National Football League (MLS) Analysis by Sponsorship, 2024 (%)

Buy the Full Report for More Sponsorship Insights into the MLS 2024

Download a Free Report Sample

Reasons to Buy

There is greater interest than ever this season in the MLS, as Lionel Messi competes in his first full season with Inter Miami. The report looks at his impact and analyses all affiliated properties to the league at a commercial level, as all look to enjoy the benefits of the Argentinian’s presence.

Table of Contents

1. Overview of the League

2. Social Media

3. Media Landscape

4. League Sponsorship

5. MLS Kit Suppliers

6. MLS Front-of-shirt Sponsorship

7. MLS Sleeve Sponsors

8. MLS Stadium Naming Rights

9. MLS Team Analysis

10. Appendix

Table

Designated Player Rule Table

MLS Attendances

MLS Ticket Revenue

MLS Cup Titles

League Social Media

Team Social Media

Soccer League Social Media

MLS Cup Final Viewership

Domestic Audiences

League Sponsorship Deals

Kit Supplier History

Front-of-Shirt Breakdown

Sleeve Breakdown

Stadium Naming Rights Breakdown

Team Sponsorship Overview

Individua Team Sponsorship

Figures

Team Social Meida Graph

American Sports League Graph

COVID-19 Figures for USA & Canada

Individual Team Social Media Charts

Frequently asked questions

Business of Major League Soccer 2024 – Property Profile, Sponsorship and Media Landscape standard reports
Currency USD
$1,500

Can be used by individual purchaser only

$3,000

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Business of Major League Soccer 2024 – Property Profile, Sponsorship and Media Landscape was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Business of Major League Soccer 2024 – Property Profile, Sponsorship and Media Landscape in real time.

  • Access a live Business of Major League Soccer 2024 – Property Profile, Sponsorship and Media Landscape dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.