Asia-Pacific (APAC) Sport Technology Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies
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APAC Sport Technology Sponsorship Landscape Report Overview
The annual deal value in the APAC sports technology sponsorship market was $3.63 million in 2024. Technology companies are joining forces with prominent athletic events and organizations. They are doing this to showcase their latest innovations. Technology is always developing and growing. From fan apps to virtual reality, technology has permeated every facet of sports technology.
The APAC sport technology sponsorship report provides an overview of the sector across the APAC region. It explores the active brands in the sector as well as a detailed sector-wise and brand analysis of the sector over the last few years.
Annual Deals Value (2024) | $3.63 million |
Key Sport Technology Type | · Soccer
· EASports · Australian Football · Tennis · Cricket · Basketball |
Key Category | · Teams
· Federations · Series · Athletes · Events · Venues |
Key Active Brands | · Sharp Extensive IT
· Comwire · EA Sports · Fujitsu · ELMO Software |
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APAC Sport Technology Sponsorship Landscape by Sport Technology Type
A few of the popular sports technologies across the APAC sport technology sponsorship industry are soccer, EASports, Australian football, tennis, cricket, and basketball among others. Soccer is the most popular sports technology for partnerships across the APAC region in 2024. It has over six times more active agreements than any other sports technology in the region. Soccer also generates the highest annual deal value in APAC.
APAC Sport Technology Sponsorship Analysis by Sport Technology Types, 2024 (%)
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APAC Sport Technology Sponsorship Landscape by Category
A few of the significant categories in the APAC sports technology sponsorship industry are team, venue, federation, event, series, and athlete. Team deals dominate the market, both in terms of volume and value in 2024. Several smaller partnerships with teams in Asia and Australia provide the value of the team deal.
APAC Sport Technology Sponsorship Analysis by Category, 2024 (%)
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APAC Sport Technology Sponsorship Landscape – Brand Analysis
A few of the key brands in the APAC industry associated with sports technology sponsorship are:
- Sharp Extensive IT
- Comwire
- EA Sports
- Fujitsu
- ELMO Software
Sharp Extensive IT, the IT solutions company, has the highest volume of deals in the region. They have focused their biggest spending on sponsoring the AFL. Sharp Extensive IT will partner with the AFL to provide wholesale display screens as part of the agreement.
APAC Sport Technology Sponsorship Analysis by Active Brands, 2024(%)
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Segments Covered in the Report
APAC Sport Technology Sponsorship Landscape Sports Type Outlook ($Million, 2024)
- Soccer
- EASports
- Australian Football
- Tennis
- Cricket
- Basketball
APAC Sport Technology Sponsorship Landscape Category Outlook ($Million,2024)
- Teams
- Federations
- Series
- Athletes
- Events
- Venues
Scope
The report looks to offer a detailed insight into the sector across the APAC region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports technology sponsorship industry.
Key Highlights
A detailed overview of the automotive sector across the APAC region. Outlining sectors’ influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the sector across the APAC region performed in the sports technology sponsorship industry, in the sense of both business and popularity.
ELMO Software
EA Sports
Fujitsu
HCL Tech
Infosys
Intel
Sharp Extensive IT
Seven Consulting
Table of Contents
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Frequently asked questions
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What was the deal value in the APAC sports technology sponsorship market?
The annual deal value in the APAC sports technology sponsorship market was $3.63 million in 2024.
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Which is the leading sport in the APAC sports technology sponsorship market?
Soccer is the most preferred sport for partnerships in the APAC sports technology sponsorship market.
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Which is the leading category in the APAC sports technology sponsorship landscape?
Teams are numerically the main recipients of the sector’s sponsorship deals in the APAC region.
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Which are the major brands associated with the APAC sports technology sponsorship industry?
The key brands in the APAC sports technology sponsorship market are Sharp Extensive IT, Comwire, EA Sports, Fujitsu, and ELMO Software among others.
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