Asian Games, 2023 – Post Event Analysis
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Asian Games 2023 Report Overview
The Asian Games 2023 had an estimated annual sponsorship revenue of $65.35 million in 2023. The 2023 Asian Games saw China emerge victorious. The Asian Games has broadcast deals across Asia, with South Korea having four different TV broadcasters SBS, KBS, MBC, and TV Chosun. In China, CCTV agreed on a deal to broadcast the event, with audience numbers expected to break previous figures.
The Asian Games 2023 research report provides an analysis of the recent 2023 Asian Games including a look at its sponsorship portfolio, broadcasters, attendance, and ticketing. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, and investigates the sponsorship portfolios of the 2023 season.
Annual Sponsorship Revenue (2023) | $65.35 Million |
Key Broadcasters | · CCTV
· SONY · SBS · KBS · MBC · TV Chosun |
Key Sponsors | · Tissot
· China Telecom · Geely · China Mobile · Alibaba Group · CPIC |
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Asian Games 2023 – Broadcasters
The key broadcasters in the Asian Games 2023 are CCTV, SONY, SBS, KBS, MBC, and TV Chosun. In India, Sony agreed on a deal for the live broadcasting of the Asian Games for the duration of the 2023 event. The company had sold over 90 percent of its advertising inventory for the event, with Sony announcing their expectation of over 100 million viewers across the duration of the event.
Asian Games Analysis by Broadcasters, 2023 (%)
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Asian Games 2023 - Sponsorship
Tissot was the biggest sponsor of the Asian Games in 2023.
Some key sponsors of the Asian Games 2023 are:
- Tissot
- China Telecom
- Geely
- China Mobile
- Alibaba Group
- CPIC
This year’s Asian Games had 31 brands partnering with it. The lucrative deals with Tissot allow it to serve as the official timekeeper of the event, a partnership dating back to 1998.
Asian Games Analysis by Sponsorship, 2023 (%)
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Scope
This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing. An analysis of the Asian Games 2023 sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures.
Key Highlights
A detailed overview of the key facts and events which took place in China. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, and well as looking into the sponsorship portfolios of the Asian Games 2023.
Reasons to Buy
For those wanting an in-depth analysis of how the Asian Games 2023 performed, in the sense of both business and popularity.
Geely
China Telecom
China Mobile
ICBC
Alibaba Group
CPIC
Loong Air
361 Sports Goods
DAS-Security
YTO Express
Wahaha
Hikvision
Canon
Monalisa Tiles
SenseTime
Robam
Y-Light
Yum China
Aux
Tasogare
XDF.CN
Panasonic
Ligao Holding Group
China Post
Nice Group
Yili
IQOO
Kuaishou
Kuka Home
Bornan
Table of Contents
Frequently asked questions
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What was the estimated annual sponsorship revenue of the Asian Games 2023?
The Asian Games 2023 had an estimated annual sponsorship revenue of $65.35 million.
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Which are the key broadcasters of the Asian Games 2023?
The key broadcasters in the Asian Games 2023 are CCTV, SONY, SBS, KBS, MBC, and TV Chosun.
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Which are the key sponsors of the Asian Games 2023?
Some key sponsors of the Asian Games 2023 are Tissot, China Telecom, Geely, China Mobile, Alibaba Group, and CPIC among others.
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Which was the leading sponsor of the Asian Games 2023?
Tissot was the leading sponsor of the Asian Games in 2023.
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