APAC Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 – Analysing Biggest Deals, Sports League, Brands and Case Studies
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The non-alcoholic beverages sector accounts for an estimated annual spend of $83.09 million in sports sponsorship in APAC for 2023. There are 179 different brands currently engaged in sports sponsorship agreements across APAC. Coca-Cola is the most active brand in the sector in 2023, thanks to partnerships with organizations and teams including V8 Supercars Australia, Thai League 1, and FC Seoul. Coca-Cola’s total sponsorship spend within APAC accounts for more than 17 percent of total sector spend within the region.
The Asia-Pacific Non-Alcoholic Beverage Sports Sponsorship Landscape research report provides a thorough, forward-looking analysis of the NAB sector sponsorship landscape, with major geographical markets within the APAC region for the NAB sector brands highlighted in a concise format to help executives build proactive and productive advancement strategies.
|Sponsorship Value (2023)||$83.09 Million|
|Key Sporting Sectors||· Rugby League
· Australian Football
· Horse Racing
· Rugby Union
|Key Brands||· Asahi Lifestyle Beverages
· Coca Cola
· Red Bull
· Monster Energy
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Asia-Pacific Non-Alcoholic Beverages Sport Sponsorship Market Dynamics
Non-alcoholic beverage sponsorship continues to be the well-represented industry in the sports sponsorship market. Many brands are serving as key sponsors for sporting properties across a multitude of sports to reach sizeable audiences and gain brand recognition. Additionally, brands often leverage their position as a rights holder’s health drink or hydration partner as a contributor to the perceived success of that rights holder. The major stakeholders in this industry include globally recognized soft drinks, energy drinks, and sports drinks brands such as Coca-Cola, Monster Energy, Red Bull, and Gatorade, with their branding mostly displayed at sporting events, venues in the APAC (Asia Pacific and Oceania) region in 2023, while some of the brands also focus on several campaigns and promotional activities to provide unforgettable fan experiences to drive engagement.
With the increased awareness of health issues post-pandemic, consumer preference towards healthier beverages is growing. Consumers are opting out for low-sugar, low-calorie, high-nutritional value, and low-carb drinks. This is pushing brands to keep up the pace of new trends by launching new products or expanding existing product lines.
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Asia-Pacific Non-Alcoholic Beverages Sport Sponsorship Market Segmentation by Sporting Sectors
Rugby league remains the most lucrative sport within APAC in terms of sponsorship value by sport.
The key sporting sectors associated with the Asia-Pacific non-alcoholic beverage sports sponsorship market are soccer, Australian football, cricket, basketball, rugby league, esports, baseball, badminton, horse racing, and rugby union. Rugby League remains the most lucrative sport to sponsor for non-alcoholic beverage brands within APAC because of its sizable popularity and profile within Asia and Oceania.
APAC Non-Alcoholic Beverages Sports Sponsorship Market Analysis by Sporting Sectors, 2023 (%)
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Asia-Pacific Non-Alcoholic Beverages Sport Sponsorship Market - Competitive Landscape
The highest sponsorship spend value was generated by Asahi Lifestyle Beverages in 2023.
Some of the key brands in the Asia-Pacific Non-Alcoholic Beverage Sports Sponsorship Market are:
- Asahi Lifestyle Beverages
- Coca Cola
- Red Bull
- Monster Energy
The largest Asahi Lifestyle Beverages deal is with the National Rugby League. It is also the largest non-alcoholic beverage single deal within APAC.
APAC Non-Alcoholic Beverages Sports Sponsorship Market Analysis by Brands, 2023 (%)
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Asia-Pacific Non-Alcoholic Beverage Sports Sponsorship Market Sporting Sectors Outlook (Value, $ Billion, 2017-2023)
- Rugby League
- Australian Football
- Horse Racing
- Rugby Union
The report looks to offer a detailed insight into the non-alcoholic beverages sector across the APAC region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
A detailed overview of the non-alcoholic beverages sector across the APAC region. Outlining sectors’ influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the non-alcoholic beverages sector across the APAC region performed in the sports sponsorship industry, in the sense of both business and popularity.
Table of Contents
- 1. Key Information and Background
- 1.1. Introduction
- 1.2. Executive Summary
- 2. Market Insights
- 2.1. Industry Market Trends
- 2.2. Industry Major Sponsorship Markets
- 3. Sector Analysis
- 3.1. Sector Summary
- 3.2. Sport Breakdown
- 3.3. Product Category Breakdown
- 3.4. Market Analysis
- 3.5. Biggest Deals
- 3.6. Expiring Deals
- 4. Case Study
- 4.1. NRL – Asahi Case Study
- 5. Brand Analysis
- 5.1. Brand Summary
- 5.2. Brand Location Analysis
- 5.3. Most Active Brands
- 5.4. Biggest Spenders
- 5.5. Key Brands Analysis
- 6. Appendix
Frequently asked questions
What is the Asia-Pacific non-alcoholic beverages market sports sponsorship value in 2023?
The Asia-Pacific non-alcoholic beverage market sports sponsorship value is $83.09 million in 2023.
Which are the key sporting sectors associated with the APAC non-alcoholic beverages sports sponsorship market?
The key sporting sectors associated with Asia-Pacific non-alcoholic beverage sports sponsorship market are soccer, Australian football, cricket, basketball, rugby league, esports, baseball, badminton, horse racing, and rugby union.
Which is the most lucrative sport to sponsor for non-alcoholic beverages brands within APAC in 2023?
Rugby league remains the most lucrative sport to sponsor for non-alcoholic beverages brands within APAC in 2023.
Which are the key brands in the Asia-Pacific non-alcoholic beverages sports sponsorship market?
Some of the key brands in the Asia-Pacific non-alcoholic beverage sports sponsorship market are Asahi Lifestyle Beverages, Coca-Cola, Red Bull, Monster Energy, and PepsiCo.
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