Augmented Reality (AR) in Sport – Thematic Research

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Augmented Reality in Sport Report Overview

The adoption of AR in sports will primarily involve broadcasting, fan experiences, and gaming.  The technology is creating a niche for itself in the sports market. Fan experiences in broadcasting and mobile devices offer the most lucrative and accessible opportunities for AR integration. AR graphics in broadcasting create a more engaging and insightful analysis of events, while AR on personal devices is a novel marketing introduction, increasing fan engagement.

The AR in sports market research report provides comprehensive lists and analyses of AR-related sports deals and partnerships over the last two years. It also offers alternative datasets and analyses showing AR patents and job trends in the sports sector.

Report Pages 53
Regions Covered Global
AR Market Size (2020) $7 bn
Key Technology Trends Metaverse, Mobile AR, Contact Lenses, WebAR, AI, 5G, Cloud, and The Future of Work
Key Macroeconomic Trends Covid-19, AR Content, Enterprise Adoption, Consumer Adoption, and Hype
Key Regulatory Trends Data Privacy, Privacy by Design, and Legal Challenges
Key Media Trends Social Media, AR Advertising, Gaming, and Short-Form Videos
Value Chain Semiconductors, Components, Devices, Platforms, and Applications and Content
Leading AR Adopters BT Sport, Bundesliga, and Dallas Cowboys
Leading AR Vendors Alibaba, Alphabet, and Amazon
Specialist AR Vendors AR Sports, Brainstorm, and

Augmented Reality in Sport – Industry Analysis

The augmented reality market size was $7 billion in 2020. The market is expected to grow at a CAGR of more than 35% during 2020-2030. AR adoption in sports will primarily involve broadcasting, fan experiences, and gaming. This will involve both enterprise and consumer AR. Fan experiences offer the most potential for AR in sports, so sports federations and sponsors will likely invest most in the consumer AR apps market.

Augmented reality in sports sector analysis also covers:

  • Mergers and acquisitions
  • Patent trends
  • Hiring trends
  • Augmented reality timeline

For more augmented reality in sports industry analysis, download a free report sample

Augmented Reality in Sport - Value Chain Analysis

GlobalData’s augmented reality value chain is split into five segments: semiconductors, components, devices, platforms, and applications and content.

Semiconductors: Semiconductors can be further subdivided into CPUs, GPUs, VPUs, image processors, communication chips, MEMs, and memory chips. They are one of the key battlegrounds in AR today. Up until 2018, AR device makers largely relied on powerful smartphone and PC chips, but Qualcomm’s introduction of the XR1 AR and VR-specific chipset changed all that. Subsequently, in 2019, Qualcomm launched the XR2 5G platform, describing it as the “world’s first 5G-supported extended reality (XR) platform”.

AR in Sports Market Value Chain

AR in Sports Market Value Chain

For more AR in sports market value chain insights, download a free report sample

Augmented Reality in Sport – Competitive Landscape

Leading AR Adopters

Some of the leading sports companies currently deploying AR are:

  • BT Sport
  • Bundesliga
  • Dallas Cowboys

Leading AR Vendors

Some of the leading companies making their mark within AR theme within the sports industry:

  • Alibaba
  • Alphabet
  • Amazon

Specialist AR Vendors

Some of the leading specialist AR vendors in the sports sector are:

  • AR Sports
  • Brainstorm
  • io

To know more about the leading AR adopters, vendors, and specialist vendors in the sports industry, download a free report sample


This report provides:

  • Overview of the unfolding of AR as a theme and its potential applications areas
  • Detailed analysis of the AR value chain and participation of leading players
  • Review of the recent technological advancements in AR theme that could shape its adoption
  • Assessment of the strategies and initiatives adopted by sports companies to gain a competitive advantage in this theme

Reasons to Buy

  • Market size and growth forecasts of the AR software market.
  • Primary research case studies with the Director of Cricket and NFL at Sky Sports, sports marketing agency CSM, and AR broadcasting vendor Brainstorm, who was responsible for the AR virtual set during the BBC coverage of the Tokyo 2020 Olympic games.
  • Comprehensive lists and analysis of AR related sports deals and partnerships over the last two years.
  • Alternative datasets and analysis showing AR patent and job trends in the sports sector.
  • Comprehensive analysis of challenges facing the sports industry, and impact assessment of how AR can resolve these challenges.
  • Augmented reality value chain and in-depth descriptions of key technologies, like semiconductors, memory chips, motion-tracking, batteries, machine vision, platforms, apps and content, and more.

Olympic Games

Table of Contents

Executive Summary

Augmented Reality Value Chain

Sport Challenges

The Impact of Augmented Reality on Sport

Case Studies

Data Analysis


Sector Scorecard


Further Reading

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