Super Bowl LVIII – Event Analysis

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Super Bowl LVIII Event Analysis Report Overview

The estimated annual sponsorship revenue for Super Bowl LVIII is $1.9 billion. There were 25 broadcast deals struck for media rights to show the Super Bowl LVIII across the world. Furthermore, 51 brands partnered with the tournament.

The Super Bowl LVIII event analysis report provides a detailed overview of the key facts and events that took place across the competition. The report also identifies the major media and sponsorship players in the market and pinpoints the ticket prices on offer.

Key Broadcasters ·        CBS

·        TelevisaUnivision

Key Sponsors ·        EA Sports

·        Anheuser-Busch InBev

·        Nike

·        Verizon

·        Microsoft

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Super Bowl LVIII – Broadcasters

Super Bowl LVIII was the most-viewed program in the US television history. In the American home market, CBS has an 11-year agreement in place with the NFL to show coverage of the Super Bowl in 2024, 2028, & 2032. CBS and TelevisaUnivision televised the game, which was streamed on Paramount+ and the NFL’s digital platforms. Additionally, Nickelodeon showcased an alternate kid-friendly option.

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Super Bowl LVIII - Sponsorship Portfolio

Super Bowl LVIII had a sponsorship portfolio of 51 brands, including EA Sports, Anheuser-Busch InBev, Nike, Verizon, and Microsoft, among others. This prestigious global event offers brands with big advertising opportunities in front of over a hundred million viewers. EA Sports had the most lucrative annual agreement with Super Bowl LVIII. Meanwhile, Anheuser-Busch’s deal was the second most annually lucrative. The globally recognized American brewing company continues its close link with the NFL and currently serves as the global exclusive beer and hard seltzer sponsor of the NFL. Additionally, Apple’s five-year deal to serve as the title sponsor of the event’s Halftime Show is one of the Super Bowl’s best-known sponsorship agreements.

Super Bowl LVIII Sponsorship Analysis by Deal Values, 2024 (%)

Super Bowl LVIII Sponsorship Analysis by Deal Values, 2024 (%)

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  • This report provides an overview of the event, including its sponsorship portfolio, broadcasters, prize money, and ticketing information.
  • The report also includes an analysis of the event sponsors along with the estimated annual values of the deals. Information regarding the event’s attendance is also included in the report.

Key Highlights

A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Reasons to Buy

This report is tailored for those wanting an in-depth analysis of how Super Bowl LVIII performed, in the sense of both business and popularity.

EA Sports

Table of Contents

  • 1. Executive Event Introduction

    • 1.1. Executive Summary
    • 1.2. Introduction

  • 2. Media Landscape

    • 2.1. Super Bowl LVIII Broadcast Breakdown in the United States
    • 2.2. Super Bowl LVIII Broadcasters Breakdown Across the Rest of the World

  • 3. Sponsorship Summary

    • 3.1. Super Bowl LVIII Sponsorship Portfolio
    • 3.2. Super Bowl LVIII Sponsorship Breakdown

  • 4. Prize Money

    • 4.1. Super Bowl LVIII Prize Money Breakdown

  • 5. Attendance & Ticketing

    • 5.1. Super Bowl LVIII Ticketing Breakdown

  • 6. Appendix

    • 6.1. Sources


Slide 7 – The table shows Super Bowl LVIII Broadcasters Breakdown in the United States

Slide 8 – The table shows Super Bowl LVIII Broadcasters Breakdown Across the Rest of the World

Slide 11 – The table shows Super Bowl LVIII Sponsorship Portfolio Breakdown

Slide 13 – The table shows Super Bowl LVIII Prize Money

Slide 15 – The table shows Super Bowl LVIII Ticketing

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