South Africa Spirits Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026
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The South Africa spirits market was valued at $5.2 billion in 2021. The market is projected to grow at a CAGR of more than 6% during the forecast period. The South African spirits market was led by flavored alcoholic beverages category in value terms. The category is also forecast to register fastest value growth during 2021-2026.
The South Africa spirits market report provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
South Africa spirits market overview
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What are the major cities in the spirits market in South Africa?
The major cities in the spirits market in South Africa include Johannesburg, Cape Town, Durban, Ekurhuleni, Tshwane, Nelson Mandela Bay, Buffalo City, and Mangaung. Johannesburg emerged as the largest spirits market in South Africa in 2021, followed by Cape Town and Durban.
South Africa spirits market, by major cities
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What are the key categories in the spirits market in South Africa?
The key categories in the spirits market in South Africa include brandy, flavored alcoholic beverages, gin & genever, liqueurs, non-alcoholic spirit drinks, rum, specialty spirits, tequila & mezcal, vodka, and whiskey.
The key segments of brandy include cognac and other grape brandy. The key segments of flavored alcoholic beverages include alcoholic soft drinks, pre-mixed spirits, hard seltzer, and wine coolers. The key segments of liqueurs include bitters, cream liqueurs, fruit liqueurs and other liqueurs. The key segments of rum include dark rum and light rum. The key segments of specialty spirits include ouzo, raki and other specialty spirits. The key segments of vodka include flavored vodka and unflavored vodka. The key segments of whiskey include American whiskey, Canadian whiskey, Irish whiskey, Scotch whiskey, and other whiskey.
South Africa spirits market, by category
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What are the key distribution channels in the spirits market in South Africa?
The key distribution channels in the spirits market in South Africa include hypermarkets and supermarkets, on-trade, and food & drink specialists. Food & drinks specialists was the leading distribution channel in the South African spirits sector.
South Africa spirits market, by distribution channel
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What are the key pack materials in the spirits market in South Africa?
The key pack materials in the spirits market in South Africa include glass, flexible packaging, rigid plastics, and rigid metal. Glass accounted the highest share in the South African spirits market, followed by rigid metal.
South Africa spirits market, by pack materials
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Who are the key competitors in the spirits market in South Africa?
The key competitors in the spirits market in South Africa are Distell Group Limited, Bacardi Ltd, Diageo plc, Original Mason’s (Pty) Ltd, The South African Breweries, Sazerac Company Inc, Edward Snell & Co Ltd, Molson Coors Brewing Co, Pernod Ricard, and Anheuser-Busch InBev NV.
South Africa spirits market, by key competitors
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Market report scope
| Market size 2021 | $5.2 billion |
| CAGR | >6% |
| Forecast period | 2021-2026 |
| Major cities | Johannesburg, Cape Town, Durban, Ekurhuleni, Tshwane, Nelson Mandela Bay, Buffalo City, and Mangaung |
| Key categories | Brandy, Flavored Alcoholic Beverages, Gin & Genever, Liqueurs, Non- Alcoholic Spirit Drinks, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey |
| Key pack materials | Glass, Rigid Plastics, Flexible Packaging, and Rigid Metal |
| Key distribution channels | Hypermarkets & Supermarkets, On-Trade, and Food & Drink Specialists |
| Key competitors | Distell Group Limited, Bacardi Ltd, Diageo plc, Original Mason’s (Pty) Ltd, The South African Breweries, Sazerac Company Inc, Edward Snell & Co Ltd, Molson Coors Brewing Co, Pernod Ricard, and Anheuser-Busch InBev NV |
Scope
- Spirits per capita consumption rates in South Africa were higher than both the global and regional levels in 2021
- Food & drinks specialists was the leading distribution channel in the South African spirits sector
- Gin & genever was the most consolidated category in 2020
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Bacardi Ltd
Diageo plc
Original Mason's (Pty) Ltd
The South African Breweries
Sazerac Company Inc
Edward Snell & Co Ltd
Molson Coors Brewing Co
Pernod Ricard
Anheuser-Busch InBev NV
Table of Contents
Table
Figures
Frequently asked questions
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What was the South Africa spirits market size in the year 2021?
The spirits market size in South Africa was valued at $5.2 billion in 2021.
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What was the South Africa spirits market growth rate?
The spirits market in South Africa is projected to grow at a CAGR of more than 6% during the forecast period.
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Which are the major cities in the South Africa spirits market?
Johannesburg, Cape Town, Durban, Ekurhuleni, Tshwane, Nelson Mandela Bay, Buffalo City, and Mangaung are the major cities in the South African spirits market.
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What are the key categories in the South Africa spirits market?
Brandy, flavored alcoholic beverages, gin & genever, liqueurs, non- alcoholic spirit drinks, rum, specialty spirits, tequila & mezcal, vodka, and whiskey are the key categories in the South African spirits market.
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Which are the key distribution channels in the South Africa spirits market?
Hypermarkets and supermarkets, on-trade, and food & drink specialists, are the key distribution channels in the South African spirits market.
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Which are the key pack materials in the South Africa spirits market?
Glass, rigid plastics, and rigid metal are the key pack materials in the South African spirits market.
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Who are the key competitors in the South Africa spirits market?
Distell Group Limited, Bacardi Ltd, Diageo plc, Original Mason’s (Pty) Ltd, The South African Breweries, Sazerac Company Inc, Edward Snell & Co Ltd, Molson Coors Brewing Co, Pernod Ricard, and Anheuser-Busch InBev NV are the key competitors in the South African spirits market.
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