Netherlands Ice Cream – Market Assessment and Forecasts to 2023
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The Dutch ice cream sector is led by ‘take-home and bulk ice cream’ category in both value and volume terms, in 2018 while the artisanal ice cream category is forecast to register the fastest value and volume growth during 2018-2023. Unilever, Mars, Incorporated and Danone Group are the top three companies in the Dutch ice cream sector while Magnum and Hertog are the prominent brands in 'impulse ice cream – single serve' and 'take-home and bulk ice cream', respectively. Hypermarkets & supermarkets accounted for the leading share in the distribution of ice cream products while flexible packaging is the most commonly used pack material in the country. Consumption of ice cream is higher among females than males in the country.
This Country Profile report on the Ice cream sector in the Netherlands provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2013-2023
– Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream – single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
– Leading players: Market share of companies and private labels in value terms in 2018
– Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers
– Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, paper & board and others; pack type data for tub, bag/sachet, wrapper, box, film, can, tray, foil and other pack type; closure type data for prize off, screw top and others; primary outer type data for carton – folding, sleeve, bag, shrink wrap.
Scope
– The Dutch ice cream sector is expected to grow at a CAGR of 5.1% while in volume terms, the sector is expected to grow at a CAGR of 1.3%.
– Per capita consumption of ice cream in the Netherlands stood at 3.6kg in 2018 and it was higher than the global level but lower than the regional level, in 2018.
– Per capita expenditure of ice cream stood at US$32.9 in 2018 in the Netherlands, which was higher compared to the global but lower than the regional level.
– In value terms, ‘Take-home and bulk ice cream’ was the largest category in 2018 while the artisanal ice cream category is forecast to register the fastest value growth at a CAGR of 5.4%, during 2018-2023.
– In volume terms, ‘Take-home and bulk ice cream’ was also the largest category in 2018, while the artisanal ice cream category is forecast to register the fastest volume growth at a CAGR of 1.8% during 2018-2023
– Hypermarkets & supermarkets was the largest distribution channel with a value share of 50% in 2018, followed by convenience stores and food & drinks specialists.
– Flexible packaging is the most commonly used pack material in the Dutch ice cream sector, followed by rigid plastics and paper & board
– Consumption of ice cream was higher among females than males, while older consumers (55+ years) accounted for the highest consumption of Ice Cream with 34.4% volume share in 2018.
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
ALDI
Belgian Icecream Group NV
Bofrost Dienstleistungs GmbH & Co KG
General Mills Inc
HOLIDAY ICE INC.
Jumbo
Mars Inc
Milcobel Cvba
Milcobel Nederland b.v
Mondelez International Inc
Refresco Benelux BV
Unilever N.V.
Unilever Plc
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