Black Friday shopper penetration (%), 2018-2025
Black Friday shopper financial wellbeing (%), 2025
Most popular Black Friday health & beauty purchases, 2025
Most purchased electricals & technology categories purchased (%), 2025
Why did consumers spend less this Black Friday (%), 2025
Black Friday shopper penetration, by demographic & region (%), 2023, 2024 & 2025
Participation compared to last year (%), 2024 & 2025
Barriers to purchase compared to last year (%), 2024 & 2025
Financial wellbeing compared to last year (%), 2024 & 2025
Black Friday spending compared to last year (%), 2024 & 2025
Why did you spend more this Black Friday/Cyber Monday (%), 2024 & 2025
Why did you spend less this Black Friday/Cyber Monday (%), 2024 & 2025
How consumers financed Black Friday spending (%), 2024 & 2025
What day consumers made their purchase (%), 2024 & 2025
Impact of Black Friday/Cyber Monday period on timing of purchasing (%), 2024 & 2025
Influence of Black Friday/Cyber Monday promotional period on Christmas gift purchasing (%), 2024 & 2025
Which sectors consumers purchased when buying Christmas gifts during the Black Friday/Cyber Monday promotional period (%), 2024 & 2025
Who were the items for that you purchased during the Black Friday or Cyber Monday promotional periods (%), 2023 & 2024, 2024 & 2025
What research, if any, did you do before purchasing during the Black Friday or Cyber Monday promotional periods (%), 2023 & 2024, 2024 & 2025
Online research undertaken before purchasing during the Black Friday or Cyber Monday promotional periods (%), 2025
AI tools used when researching online for Black Friday (%), 2025
Which retailer is the first port of call when looking for Black Friday purchases (%), 2025 & ppt change on 2024
Do you expect retailers to offer deals, and do they influence where you shop (%), 2025
What sort of deals are most appealing/used during the Black Friday or Cyber Monday promotional periods (%), 2025
Why did you not spend instore during the Black Friday or Cyber Monday promotional periods? (%), 2024 & 2025
What percentage of spend was online when purchasing Black Friday/ Cyber Monday items (%), 2025
Agreement and disagreement with statements about Black Friday & Cyber Monday (%), 2025 & ppt change on 2024
Which retailer did the best job of promoting or communicating deals during the Black Friday or Cyber Monday promotional periods this year (%), 2025 & ppt change on 2024
Retailer drivers by category (%), 2025
Electricals & technology shopper penetration (%), total (2023-2025) and by demographic (2025)
Top 10 retailers shopped at for electricals & technology (%), 2024 & 2025
What’s driving retailer selection for electricals & technology (%), 2025 & ppt change on 2024
Consumers using each channel for electricals & technology (%), 2024 & 2025
Consumers using each store type for electricals & technology (%), 2024 & 2025
Consumers using each device for electricals & technology purchases (%), 2024 & 2025
Consumers using each fulfilment option for electricals & technology (%), 2024 & 2025
Average spend on electricals & technology (%), 2025 & change on 2024
What percentage of electricals & technology spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Audio visual shopper penetration (%), total (2023-2025) and by demographic 2025
Screen size of TV purchases (%), 2024 & 2025
Definition of TV purchased (%), 2024 & 2025
Screen type of TV purchased (%), 2024 & 2025
Computers & tablets shopper penetration (%), total (2023-2025) and by demographic 2025
Home appliances shopper penetration (%), total (2023-2025) and by demographic 2025
Personal grooming shopper penetration (%), total (2023-2025) and by demographic 2025
Gaming & hardware shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, electricals & technology (%), 2024 & 2025
Amazon hero products shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, Amazon hero products (%), 2024 & 2025
Ordering dynamics, Amazon electricals (%), 2025
Clothing & footwear shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for clothing & footwear (%), 2024 & 2025
What’s driving retailer selection for clothing & footwear (%), 2025 & ppt change on 2024
Consumers using each channel for clothing & footwear (%), 2024 & 2025
Consumers using each store type for clothing & footwear (%), 2024 & 2025
Consumers using each device for clothing & footwear purchases (%), 2024 & 2025
Consumers using each fulfilment option for clothing & footwear (%), 2024 & 2025
Average spend on clothing & footwear (%), 2025 & change on 2024
What percentage of clothing & footwear spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Clothing shopper penetration (%), total (2023-2025) and by demographic 2025
Footwear shopper penetration (%), total (2023-2025) and by demographic 2025
Accessories shopper penetration (%), total (2023-2025) and by demographic 2025
Clothing & footwear agreement and disagreement with statements about Black Friday & Cyber Monday (%), 2025 & change on 2024
Planned/impulse purchases, clothing & footwear (%), 2024 & 2025
Health & beauty shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for health & beauty (%), 2024 & 2025
What’s driving retailer selection for health & beauty (%), 2025 & ppt change on 2024
Consumers using each channel for health & beauty (%), 2024 & 2025
Consumers using each store type for health & beauty (%), 2024 & 2025
Consumers using each device for health & beauty purchases (%), 2024 & 2025
Consumers using each fulfilment option for health & beauty (%), 2024 & 2025
What percentage of health & beauty spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Planned/impulse purchases, health & beauty (%), 2024 & 2025
When purchasing health & beauty items during the Black Friday and/or Cyber Monday promotional period, were these purchases any of the following (%), 2024 & 2025
Entertainment & leisure shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for entertainment & leisure (%), 2024 & 2025
What’s driving retailer selection for entertainment & leisure (%), 2025 & ppt change on 2024
Consumers using each channel for entertainment & leisure (%), 2024 & 2025
Consumers using each store type for entertainment & leisure (%), 2024 & 2025
Consumers using each device for entertainment & leisure purchases (%), 2024 & 2025
Consumers using each fulfilment option for entertainment & leisure (%), 2024 & 2025
Average spend on entertainment & leisure (%), 2025 & change on 2024
What percentage of entertainment & leisure spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Entertainment & books shopper penetration (%), total (2023-2025) and by demographic 2025
Toys & games shopper penetration (%), total (2023-2025) and by demographic 2025
Sports & leisure shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, entertainment & leisure (%), 2024 & 2025
Homewares, furniture & DIY shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for homewares, furniture & DIY (%), 2024 & 2025
What’s driving retailer selection for homewares, furniture & DIY (%), 2025 & ppt change on 2024
Consumers using each channel for homewares, furniture & DIY (%), 2024 & 2025
Consumers using each store type for homewares, furniture & DIY (%), 2024 & 2025
Consumers using each device for homewares, furniture & DIY purchases (%), 2024 & 2025
Consumers using each fulfilment option for homewares, furniture & DIY (%), 2024 & 2025
Average spend on homewares, furniture & DIY (%), 2025 & change on 2024
What percentage of homewares, furniture & DIY spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Homewares shopper penetration (%), total (2023-2025) and by demographic 2025
Furniture shopper penetration (%), total (2023-2025) and by demographic 2025
DIY & gardening shopper penetration (%), total (2023-2025) and by demographic 2025
Floorcoverings shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, homewares, furniture & DIY (%), 2024 & 2025
Was delivery before Christmas a factor in whether or not to purchase furniture (%), 2024 & 2025
Speciality food & drink shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for speciality food & drink (%), 2024 & 2025
What’s driving retailer selection for speciality food & drink (%), 2025 & ppt change on 2024
Consumers using each channel for speciality food & drink (%), 2024 & 2025
Consumers using each store type for speciality food & drink (%), 2024 & 2025
Consumers using each device for speciality food & drink purchases (%), 2024 & 2025
Consumers using each fulfilment option for speciality food & drink (%), 2024 & 2025
Average spend on speciality food & drink (%), 2025, & change on 2024
What percentage of speciality food & drink spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Food and nutrition shopper penetration (%), total (2023-2025) and by demographic 2025
Drinks shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, speciality food & drink (%), 2024 & 2025
Miscellaneous products shopper penetration (%), total (2023-2025) and by demographic 2025
Top 10 retailers shopped at for miscellaneous products (%), 2024 & 2025
What’s driving retailer selection for miscellaneous products (%), 2025 & ppt change on 2024
Consumers using each channel for miscellaneous products (%), 2024 & 2025
Consumers using each store type for miscellaneous products (%), 2024 & 2025
Consumers using each device for miscellaneous products purchases (%), 2024 & 2025
Consumers using each fulfilment option for miscellaneous products (%), 2024 & 2025
Average spend on miscellaneous products (%), 2025, & change on 2024
What percentage of miscellaneous products spend was online when purchasing Black Friday/ Cyber Monday items (%), 2024 & 2025
Stationery shopper penetration (%), total (2023-2025) and by demographic 2025
Pet care shopper penetration (%), total (2023-2025) and by demographic 2025
Seasonal shopper penetration (%), total (2023-2025) and by demographic 2025
Planned/impulse purchases, miscellaneous products (%), 2024 & 2025
