Finland Cards and Payments: Opportunities and Risks to 2030

GlobalData’s ‘Finland Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Finland cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfer, cash, direct debits and cheques during the review-period (2021–25e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026f–30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s ‘Finland Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Finland cards and payments industry, including –
• Current and forecast values for each market in Finland cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cards, credit transfer, cash, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing Finland cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of Finland cards and payments industry.

Scope

Card market size in terms of number of cards, value and volume of transactions in Finland along with detailed card segmentation of debit, credit and charge cards available in the country.

Market sizing and analysis of major payment instruments including cards, credit transfer, cash, direct debits and cheques.

Payment market trends and growth for both historical and forecast period

Competitor analysis with detailed insights into leading card issuers and schemes.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

A detailed snapshot of country's key alternative payment brands.

Key Highlights

In a significant move to enhance the convenience of digital payments in Finland, Vipps MobilePay and Tink (a Visa solution) announced a strategic partnership in September 2025. This collaboration aims to streamline P2P payments and improve the overall user experience for MobilePay customers. Tink’s Pay by Bank technology enables users to link their bank accounts directly to the MobilePay app. This integration allows all MobilePay customers in Finland to add and utilize their bank accounts within the app. In addition to P2P transfers, Tink’s Pay by Bank has been incorporated as one of the three primary payment methods in Vipps MobilePay’s online checkout.

In February 2026, Siirto, a prominent player in the Finnish payment landscape, announced a partnership with Paytrail; a leading online payment service provider. This collaboration aims to extend Siirto’s online payment capabilities to Paytrail’s extensive customer base; enhancing the accessibility and convenience of digital transactions in Finland. However, in a significant strategic shift, Siirto will permanently discontinue its standalone app on May 27, 2026, opting instead to integrate its services into the Nordea Mobile app. This move reflects the evolving trends in the payment industry and the increasing demand for integrated financial solutions.

In February 2026, Vipps MobilePay formalized cooperation with several European payment services. The objective is to create an independent European payment system by combining existing solutions. This initiative follows the signing of a Memorandum of Understanding between Italian Bancomat, Spanish Bizum, Portuguese SIBS–MB WAY, Vipps MobilePay, and EPI Company, which is responsible for the pan-European mobile wallet Wero. The planned system will enable cross-border P2P and consumer-to-business (C2B) payments, slated for roll out in 2026 and 2027, respectively. Money transfers will work in the same way in the app. No new app will be required and all activity will take place within the Vipps MobilePay app. This development is expected to allow Vipps MobilePay merchants to accept payments from international travellers. Users will also be able to pay with Vipps and MobilePay in stores across Europe.

Reasons to Buy

Make strategic business decisions, using top-level historic and forecast market data, related to Finland cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in Finland cards and payments industry.

Assess the competitive dynamics in Finland cards and payments industry.

Gain insights into marketing strategies used for various card types in Finland.

Gain insights into key regulations governing the Finland cards and payments industry.