Sharing Economy in Travel and Tourism – Thematic Intelligence

Sharing Economy in Travel and Tourism Thematic Report Overview

Sharing economy platforms bring together owners and consumers of assets and services and facilitate a marketplace. The sharing economy platform involves the exchange of “idle” assets (e.g., cars, rooms, offices) and resources (e.g., labor) in both a local and a global context.

In the tourism space home-sharing sites such as Airbnb and HomeAway, have revolutionized existing market models. The current strategy for many sharing economy companies is rapid expansion. For instance, industry leaders such as Booking Holdings and Expedia have adapted their business models to embrace the sharing economy and remain competitive.

The ‘Sharing Economy in Travel and Tourism’ thematic intelligence report gives you an in-depth insight into the sharing economy theme and the ways it will impact the travel and tourism industry. It further entails a deep-dive analysis of the industry, including key market trends that will shape the travel and tourism industry over the coming years. The report gives an insight into the market players and the competitive landscape within the theme.

Sharing Economy in Travel and Tourism – Key Trends

The main trends that will shape the sharing economy in travel and tourism theme over the next 12 to 24 months are classified into technology, macroeconomic, and regulatory trends.

• Technology trends: The key technology trends impacting the sharing economy theme are the swelling numbers of social media users, the integration of AI to improve customer experience, rising investment in cybersecurity, and the application of blockchain.
• Macroeconomic trends: Rapid urbanization, ESG considerations, the cost of living crisis, and consumer safety awareness are the key macroeconomic trends that will drive the sharing economy market. Furthermore, the sharing economy in China has developed rapidly in recent years.
• Regulatory trends: Carbon emissions, implementation of data privacy, and labor rights are regulatory trends impacting the sharing economy theme.

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Sharing Economy Value Chain Analysis

The sharing economy value chain is made up of four segments which are shared assets and services, infrastructure, sharing economy platforms, and use cases.

Shared Assets and Services: The sharing economy differs from traditional business models, where resources are hired to produce products or services to sell to customers. It includes the shared production, distribution, and consumption of goods and services by different individuals and companies. The shared assets and services value chain segment includes both physical assets and services provided in the sharing economy. Vehicles and property are a few of the physical assets while financial services like crowdfunding are also a part of the economy.

Sharing Economy Value Chain Analysis

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Sharing Economy in Travel and Tourism – Competitive Landscape

Public Companies

A few leading listed players associated with this theme are:

• Airbnb
• Booking Holdings
• Comuto (parent company of BlaBlaCar)

Private Companies

A few of the interesting private companies associated with this theme are:

• Hurr
• Kickstarter
• WeWork

Travel & Tourism Companies

A few leading listed players associated with this theme are:

• Accor Hotels
• Avis Budget
• BlaBlaCar

Key Travel and Tourism Companies in Sharing Economy Theme

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Lodging Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

• The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
• The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.

• The risk screen ranks companies within a particular sector based on overall investment risk.

Lodging Sector Scorecard – Thematic Screen

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The sharing economy in travel and tourism report also includes:

• Rail and road transport sector scorecard

Scope

• This thematic report provides an overview of the impact the sharing economy has on the travel sector and seeks to understand some of the contributory factors.
• The report includes the key trends within this theme which are split into three categories: consumer trends, enterprise trends, and industry trends.
• Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.

Key Highlights

• The sharing economy has become an integral part of the travel industry’s evolving supply chain. The online travel boom and revolutionary technological developments in smartphones have been key contributors to its growth.
• The sharing economy involves the exchange of “idle” assets (e.g., cars, rooms, offices) and resources (e.g., labor) in both a local and a global context. This has most acutely been seen in the tourism space with home-sharing sites like Airbnb and HomeAway, which have revolutionized existing market models.
• The industry must be conscious of these disruptors and learn from them while holding true to their brand values to avoid alienating loyal customers.
• aOver the past few years, the sharing economy has grown rapidly, driven by increased urbanization, technological advancements, greater familiarity with peer-to-peer (P2P) sharing, fewer entry barriers, consumer price sensitivity, and some platforms’ environmental benefits. Moreover, high mobile penetration and the increasingly important position of Millennials and Generation Z in the global economy—alongside increased demand for shared assets—have paved the way for new business opportunities and additional revenue streams for individuals and businesses.

Reasons to Buy

• Understand the current sharing economy trends within the travel landscape today and how these will escalate soon. Assess how travel and tourism companies such as tour operators, OTAs, and DMOs are utilizing the sharing economy to drive revenues.
• Acknowledge the potential pitfalls of using the sharing economy by understanding the social, cultural, and environmental effects on the destination.
• Discover recommendations for businesses involved in the sharing economy. GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.
• The travel and tourism supply chain now has an opportunity to capitalize on the sharing economy. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.