Make-Up Market Opportunities, Trends, Growth Analysis and Forecast to 2028
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Rising demand for make-up products among consumers, coupled with the growing personalization and premiumization trends, are stimulating growth in the global make-up sector. The global make-up sector was valued at $69.4 billion in 2024 and is expected to rise to $87.2 billion in 2029, reflecting a compound annual growth rate (CAGR) of 4.7%. Face make-up constituted the largest category by value, capturing a 36.5% market share in 2024, followed by eye make-up at 25.6%. Regionally, the Americas led the sector in 2024 with a 40.8% share, followed by Asia-Pacific, which held a 32.1% share.
Provides an overview of current make-up scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions – Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global make-up sector, analyzing data from 108 countries. It includes analysis on the following –
Global snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the make-up sector.
Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes regional overview across five regions-Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe-highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.
Consumer trends: Provides an overview of evolving consumer trends, supported by GlobalData’s in-house consumer surveys, and product examples.
Country deep-dive: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024-29 and key trends. It also includes regional analysis covering the outlook for each region.
Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
Distribution overview: Provides an analysis of the leading distribution channels in the global make-up sector in 2024. It covers modern retail, traditional retail, cash & carries & warehouse clubs, specialist retail, direct, and other distribution channels.
Packaging analysis*: The report provides percentage share (in 2024) and growth analysis (during 2024-29) for various pack materials, pack types, closures, and primary outer types based on volume sales of make-up.
Select industry metrics: The section provides topline statistics and analysis for different alternate datasets, such as patent filings, job analytics, and deals in the cosmetics and toiletries (C&T) industry in 2024.
Key Highlights
The growing consumer demad for make-up products in their daily grooming routines is pushing the growth of the sector. Rising focus on sef-care and the rising disposable income is enabling them to invest more on make-up products. Moreover, consumers are increasingly seek personlaized and premium make-up products. As a result, manufacturers are formulating personalized products with high-quality ingredients to capitalize on this trend. There is also a growing trend towards cross-cultural aspects in products among consumers. The rising J-beauty and K-beauty trends is forcing this shift towards cross-cultural rpoducts in make-up.
Reasons to Buy
Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
The Estée Lauder Companies
LVMH Moet Hennessy - Louis Vuitton
Coty
Natura &Co
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