United Kingdom (UK) Stationery and Greeting Cards Market Analysis by Categories, Revenue, Consumer Trends, Key Players and Forecast to 2028

United Kingdom (UK) Stationery and Greeting Cards Market Report Overview

The stationery and greeting cards market size in the UK was GBP4.15 billion in 2023. The market will grow at a CAGR of more than 1% between 2023 and 2028. Trending hobbies, such as journalling and arts & crafts, which maintained its appeal post-pandemic will drive the market growth.

UK Stationery and Greeting Cards Market Outlook, 2023-2028 (GBP Billion)

Buy the Full Report for More Insights into the UK Stationery and Greeting Cards Market Forecast,
Download a Free Sample Report

The UK stationery and greeting cards report offers a comprehensive analysis into the stationery and greeting cards sector. The report also focuses on the major players, the main trends, consumer attitudes,  and market forecasts out to 2028. Furthermore, this report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the stationery and greeting cards market in the UK.

UK Stationery and Greeting Cards Market Drivers and Trends

Value for money is the most important factor driving consumers’ purchasing behaviors in the UK stationery and greeting cards market as the cost-of-living crisis persisted. Other factors such as back-to-school occasions and life event celebrations also boost the sales of the stationery and greeting cards market.

The influence of pop culture and social media is one of the key trends in the UK stationery and greeting cards market. Current trending TV shows and pop artists, including Taylor Swift’s Eras Tour, are increasingly being seen on stationery and greeting cards. Politician-inspired greeting cards are also gaining traction. Furthermore, with the rise of popular social media platforms like Instagram and TikTok, the stationary market’s sales are also positively impacted. Trending hashtags like #stationeryloverand #stationeryhauls enable stationery enthusiasts to browse various popular items, trends, and upcoming releases. Retailers must use these hashtags on their social media platforms to showcase new stock and raise brand awareness.

Buy the Full Report for More Insights into the Drivers and Trends in the UK Stationery and Greeting Cards Market

Download a Free Sample Report

UK Stationery and Greeting Cards Market Segmentation by Categories

Greeting cards had the highest value in 2023.

The key categories in the UK stationery and greeting cards market are greeting cards, paper and notebooks, writing and drawing instruments, arts and crafts, desk accessories, and postage and packaging, among others. Greeting cards were negatively impacted by the cost-of-living crisis, with volumes taking a hit in 2023 as consumers cut back on cards across all occasions.

UK Stationery and Greeting Cards Market Analysis by Categories, 2023 (%)

Buy the Full Report for More Category Insights into the UK Stationery and Greeting Cards Market

Download a Free Sample Report

UK Stationery and Greeting Cards Market Segmentation by Channels

Hypermarkets, supermarkets and hard discounters had the highest value in 2023.

A few key channels in the UK stationery and greeting cards market are hypermarkets, supermarkets and hard discounters, other specialist retail, music, video, book, stationery and entertainment software specialists, value, discount and variety stores and general merchandise retail, and other online retail. Consumers are opting to shop for stationery and greeting cards in physical channels, with hypermarkets and specialist retailers proving most popular. Multichannel retailers must use online and offline channels to maximize sales and utilize services such as click and collect to entice spending.

UK Stationery and Greeting Cards Market Analysis by Channels, 2023 (%)

Buy the Full Report for More Channel Insights into the UK Stationery and Greeting Cards Market

Download a Free Sample Report

UK Stationery and Greeting Cards Market – Competitive Landscape

Card Factory had the highest revenue among the retailers in the UK stationery and greeting cards market in 2023.

A few of the key retailers in the UK stationery and greeting cards market are:

• Card Factory
• WH Smith
• Tesco
• Sainsbury’s
• ASDA

Thanks to its robust store network, Card Factory has gone from strength to strength as consumers returned to physical shopping post-COVID-19 pandemic. The company’s extensive range of cards and gifts at low prices has underpinned its performance. Card Factory has sustained growth throughout the cost-of-living crisis, as, despite tactical price increases in 2023, its reputation for value enabled average basket values to rise.

UK Stationery and Greeting Cards Market Analysis by Retailers, 2023 (%)

Buy the Full Report for More Retailer Insights into the UK Stationery and Greeting Cards Market

Download a Free Sample Report

Segments Covered in the Report

UK Stationery and Greeting Cards Market Categories Outlook (Value, GBP Billion, 2018-2028)

• Greeting Cards
• Paper and Notebooks
• Writing and Drawing Instruments
• Arts and Crafts
• Desk Accessories
• Postage and Packaging

UK Stationery and Greeting Cards Market Channels Outlook (Value, GBP Billion, 2018-2028)

• Hypermarkets, Supermarkets and Hard Discounters
• Other Specialist Retail
• Music, Video, Book, Stationery and Entertainment Software Specialists
• Value, Discount and Variety Stores and General Merchandise Retail
• Other Online Retail

Scope

Growth in the stationery & greeting cards market will accelerate as it recovers from pandemic-induced decline

Value retailers win out in the stationery & greetings card market as inflationary pressure encourages consumers to make cost savings

Social media is a source of inspiration for younger consumers

Key Highlights

• Social distancing measures preventing mass gatherings to celebrate occasions, such as birthdays and weddings, have caused less need for consumers to purchase greeting cards. The UK non-essential stores reopened in April; thus, the stationery & greeting cards market will rebound this year. The market, however, will not fully recover to 2019 levels until 2023. Storage and desk accessories will drive growth in this market, boosted by the increasing acceptance of employees to work from home, encouraging spending in these categories.
• Consumers’ preference for purchasing greeting cards online has grown, as shopping through an app offers a convenient way to upload images directly from a phone’s photo library. More retailers are creating apps to compete with online pure-plays to meet this demand.
• “Non-essential stores experienced large declines in sales in 2020 as they remained closed throughout numerous lockdowns. Card Factory suffered throughout the COVID-19 pandemic as it was forced to temporarily shut its stores and failed to transfer its customers to its online operations.

Reasons to Buy

• Using our five-year forecasts to 2028, learn which areas of the stationery & greeting cards market will be the fastest performing to enable focus and investment in these winning product areas.
• Understand how drivers of stationery & greeting cards purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.
• Use our in-depth analysis and forecasts to understand current trends in stationery & greeting cards subcategories, such as arts & crafts.