Opportunities in the Global Wine Sector: Market Trends, Growth Analysis and Forecast to 2030
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Provides an overview of current wine scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions — Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe — highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
The increasing premiumization trend, rising urban population, and evolving consumer preferences are driving value growth in the sector. As a result, value sales rose by 6.1% in 2025 to $311.5 billion and are forecast to increase further to $365.2 billion by 2030, representing a compound annual growth rate (CAGR) of 3.2%. However, volume sales declined by 2.2% in 2025, due to growing alcohol moderation amid increasing consumer health concerns. Still wine was the largest category by value in 2025, accounting for 76.1% of sales, followed by sparkling wine at 16.6%. The rice wine category is expected to record the fastest value growth, at 4.2% during 2025–30. Western Europe was the leading market in 2025, with a value share of 49.5%, followed by the Americas at 25.8%. France, the US, and the UK were the largest markets, with a combined value share of 39%.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global wine sector, analyzing data from 104 countries. It includes an analysis of the following –
Global market snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the wine sector. The analysis also includes a global overview, along with regional and category-level data and analysis, highlighting sector size and evolution, value and volume shares by category, and growth drivers. The section also introduces the 10 high-potential countries and the ranking that will be analyzed in-depth in the regional overview and country deep dive section.
Consumer trends: Provides an overview of evolving consumer trends, supported by GlobalData’s in-house consumer surveys and product examples.
Regional overview and country deep dive: The section includes regional analysis, including key growth drivers, and the major trends prevalent in the wine sector in the respective regions. It also includes performance overview, competitive landscape, distribution analysis, and packaging analysis for the high-potential countries in each region (two per region).
Competitive landscape: The competitive landscape section provides insights into company and brand performance.
Distribution analysis: Provides an analysis of the leading distribution channels in the wine sector at a global and regional level. It also maps the performance of the leading distribution channels over the period 2020–25.
Packaging analysis*: The section maps the evolution of packaging for the global and all five regional markets. The analysis delves into the performance of various packaging parameters: packaging material, packaging type, closure type, and outer type.
Other sector metrics: The section provides topline statistics and analysis for different alternate datasets, such as patent filings, job analytics, and deals in the wine sector in 2025.
Key Highlights
Rising disposable incomes in emerging markets are fueling demand for premium products, as consumers are less focused on price alone and more interested in quality, provenance, and unique varietals. Moroever, consumers increasingly value the stories behind wines—where the grapes are grown, how the wines are made, vineyard history, and sustainable practices—as markers of authenticity. These trends are supporting wine value sales. However, consumers—especially younger generations—are moderating their alcohol intake due to health, wellness, and lifestyle priorities, which is dampening wine's volume sales
Reasons to Buy
Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
The Wine Group
Treasury Wine Estates
Constellation Brands
Groupe Castel
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