Europe Mobile Broadband Market Trends and Opportunities

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Mobile Broadband Market Trends and Opportunities in Europe – 2025,’ a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile broadband market in Europe. It delivers quantitative and qualitative insights into the mobile market, analyzing key trends and growth drivers in the region.

'Mobile data consumption in Europe will witness strong growth during 2025-2030. This growth is driven by the region’s improving mobile broadband coverage, expansions of 5G network and telcos promoting uptake of high-speed 4G/5G mobile data to drive revenues and ARPUs.

M2M/IoT subscriptions in Europe will experience significant growth, driven by technological advancements and increased enterprise adoption. By 2030, subscriptions will reach 589 million, accounting for 34% of total mobile subscriptions.

MVNO subscriptions in the overall European market will grow marginally at a CAGR of 0.6% over 2025-2030, supported by low-cost and targeted offerings catering various customer segments such as immigrants, students, and youth.

It provides an in-depth analysis of the following –
• Section 1: Europe in a Global Context: This section provides a comparison of Europe's macro-economic KPIs, mobile telecoms market size, and trends with other regions.
• Section 2: Regional Market Trends and Competitive Dynamics: This section analyzes the competitive dynamics that have been shaping the mobile broadband markets in Europe over the past few years, including market entries, market exits, consolidations, and M&A activities.
• Section 3: Mobile Broadband Subscription Trends: Provides analysis, historical figures, and forecasts of mobile broadband subscriptions and usage trends in the region as well as their growth drivers.
• Section 4: Mobile Broadband Revenue Trends: Examines changes in the breakdown of overall revenue and ARPU over 2025-2030. • Section 5: Key findings: A summary of key findings and growth opportunities for Europe's mobile broadband market.

Scope

This Regional Insider Report 'Mobile Broadband Trends inEurope – 2025' provides an assessment of mobile broadband trends and factors within the telecom segment in Europe. Published annually, the report provides detailed analysis of the near-term opportunities, Europe's position in global context, competitive dynamics, and mobile broadband subscription trends in Europe.

Key Highlights

Unique mobile user penetration of population will reach an estimated 87.2% in 2025 and will increase to 90% in 2030, due to operators’ focus on quality and services than new user addition and rise in aging demographic, thus limiting the new user addition.

Mobile subscriptions in Europe will reach 1.5 billion in 2025. Growing mobile internet, increasing multi-SIM usage and sustained growth in smartphones, and M2M/IoT subscriptions will continue to drive this growth.

5G subscriptions in Europe will reach 1.1 billion in 2030, or 60.9% of total mobile subscriptions, thanks to ongoing 5G network expansions by governments and telcos, widespread availability of affordable 5G smartphones, and promotion of premium 5G plans by MNOs

Reasons to Buy

This Insider Report provides a comprehensive examination through forward-looking analysis of Europe’s mobile broadband markets trends in a concise analytical format to help executives build proactive and profitable growth strategies.

Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Europe’s mobile broadband markets.

The report is designed for an executive-level audience, with charts and tables boasting presentation quality.

The broad perspective of the report coupled with comprehensive actionable insights will help operators, equipment vendors, and other telecom industry players better position to seize the growth opportunities in Europe's evolving mobile broadband market.

4iG
Altice France
BT
Cornerstone
Deutsche Telekom
E& (formerly Etisalat Group)
Euskaltel
Fastweb
Free
Free Caraïbe
Freya Investissement
Grupo MASMOVIL
Kinnevik
Liberty Global
MasOrange
NJJ Holding
O2
Orange Spain
PPF Telecom
Reglo Mobile
Saudi Telecom Company (STC)
Sunrise
Swisscom
T-Mobile Netherlands
Telefónica
Telefonica Spain
Telia
Vodafone Germany
Vodafone Hungary
Vodafone Italia
Vodafone UK
Virgin Media
UPC Poland
Vantage Towers

Table of Contents

Table of Contents

1. Key Takeaways

2. Europe in Global Context

3. Competitive Dynamics

4. Mobile Broadband Subscription Trends

5. Mobile Broadband Revenue Trends

6. Key Takeaways and Recommendations

7. Appendix

Figures

POPULATION, 2022-2028 (MILLIONS)

NOMINAL GDP, 2022-2028 ($ TRILLION)

REAL GDP GROWTH, 2022-2028

USER PENETRATION, 2023 (% OF POPULATION)

SUBSCRIPTION PENETRATION, 2023 (% OF POPULATION)

PREPAID SUBSCRIPTIONS AS A % OF TOTAL SUBSCRIPTIONS

MONTHLY ARPU, 2023 ($)

DATA AS A SHARE OF TOTAL ARPU, 2023 (% OF ARPU)

MONTHLY VOICE MOU, 2023 (MINUTES/MONTH)

MAJOR COMPETITIVE CHANGES, 2019-2023

MVNO SUBSCRIPTIONS AND SHARE OF TOTAL MOBILE SUBSCRIPTIONS IN EUROPE, 2022-2028

SELECT MARKETS IN TERMS OF MVNO MARKET SHARE IN EUROPE, 2023

MOBILE USER PENETRATION VS. PPP-ADJUSTED GDP PER CAPITA, 2023

MOBILE USERS, EUROPE, 2023-2028 (MILLIONS)

MOBILE SUBSCRIPTIONS AND PENETRATION IN EUROPE, 2023-2028

MOBILE SUBSCRIPTIONS BY TECHNOLOGY GENERATION, 2023-2028

SELECT MARKETS IN TERMS OF 5G SUBSCRIPTIONS AS A % OF TOTAL SUBSCRIPTIONS, 2028

MOBILE SUBSCRIPTIONS BY DEVICE TYPE, 2023-2028 (BILLIONS)

NET ADDITIONS BY DEVICE TYPE, 2023 VS. 2028 (MILLIONS)

MOBILE HANDSET SUBSCRIPTIONS BY TYPE, 2023-2028 (MILLIONS)

SFR SMARTPHONE OFFERS IN FRANCE

M2M/IOT SUBSCRIPTIONS AND REVENUE, 2023-2028

SAMPLE M2M/IOT SOLUTIONS BY TELEFONICA SPAIN

TOTAL MOBILE DATA TRAFFIC, 2022 VS. 2028 (PB)

SAMPLE MOBILE PLANS BY T-MOBILE GERMANY AND VODAFONE UK

MOBILE ARPU IN EUROPE ($), 2023 VS. 2028

COST OF 1GB OF DATA AS % OF THE TOTAL MONTHLY PPP ADJUSTED GDP PER CAPITA, 2023 ($)

MOBILE SERVICES REVENUE BY DEVICE TYPE, 2023 VS. 2028

FASTEST GROWING MARKETS IN TERMS OF MOBILE SERVICE REVENUE; CAGR 2023-2028

Europe Mobile Broadband Market Trends and Opportunities standard reports
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