United States (US) Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029
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United States (US) Baby Food Market Report Overview
The baby food sales in the United States (US) were $9.9 billion in 2023. The US baby food market will grow at a CAGR of more than 4% during 2023-2029. The US baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
US Baby Food Market Outlook 2023-2029 ($ Billion)
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The US baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in the US from 2017 to 2029.
| Market Size 2023 | $9.9 Billion |
| CAGR (2023-2029) | >4% |
| Forecast Period | 2023-2029 |
| Historic Period | 2017-2022 |
| Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Other · Baby Finger Food · Baby Drinks |
| Key Distribution Channels | · Hypermarkets & Supermarkets
· Convenience Stores · Drugstores & Pharmacies · E-retailers · Cash & Carries & Warehouse Clubs |
| Leading Manufacturers | · Abbott Laboratories
· Nestlé · Mead Johnson (Reckitt Benckiser) · Perrigo Company · Hero |
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US Baby Food Market Trends
Women’s participation in the workforce has witnessed a considerable increase in recent years. Additionally, favorable maternity policies and support from the US government for breastfeeding will boost the baby food market growth. For example, the Centers for Disease Control and Prevention’s (CDC) Division of Nutrition and Physical Activity is involved in several breastfeeding support activities. Furthermore, the US Department of Agriculture’s (USDA) Special Supplement Nutrition Program for Women, Infants, and Children (WIC) aims to improve the health of women, infants, and children by providing supplemental foods, nutrition, breastfeeding education, and access to health services. These initiatives have not only strengthened breastfeeding promotion and support over the years but also contributed to the sales of the overall baby food industry growth.
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US Baby Food Market Segmentation by Categories
Baby milks led the market with the highest baby food market share in 2023
The key categories in the US baby food market are:
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
The baby milk segment includes first-stage and growing-up milk among others. According to GlobalData’s 2023 store checks in the US, most of the baby milks were available in powdered form. A significant number of liquid milks were also identified. Brands like Enfamil and Gerber Good Start offered plant-based soy formula milk for babies under one year of age.
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Segments Covered in the US Baby Food Market
US Baby Food Categories Outlook (Value, $ Billion, 2017-2029)
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
US Baby Food Distribution Outlook (Value, $ Billion, 2017-2029)
- Hypermarkets & Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- E-Retailers
- Cash & Carries & Warehouse Clubs
US Baby Food Market Segmentation by Distribution Channels
Hypermarkets & supermarkets distribution channel recorded the highest baby food sales in 2023
The key distribution channels in the US baby food market are:
- Hypermarkets & Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- E-Retailers
- Cash & Carries & Warehouse Clubs
Consumers majorly preferred hypermarkets & supermarkets for purchasing baby finger food and baby drinks in 2023.
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US Baby Food Market - Competitive Landscape
Abbott Laboratories was the leading US baby food company in 2023
A few leading baby food manufacturers in the US are:
- Abbott Laboratories
- Nestlé
- Mead Johnson (Reckitt Benckiser)
- Perrigo Company
- Hero
Abbott Laboratories garnered the highest US baby food market size in value terms. Mead Johnson (Reckitt Benckiser) and Nestlé followed the lead among other baby food companies.
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Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, and market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry into the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Key Highlights
Value sales of baby milks grew from $5 billion in 2017 to $6.5 billion in 2023, registering a CAGR of 4.5% during this period.
Volumes of baby cereals & dry meals increased from 12.28 million kg in 2017 to 12.35 million kg in 2023, at a CAGR of 0.1%.
Value sales of the baby wet meals & others category rose from $2.3 billion in 2017 to $3 billion in 2023, at a CAGR of 4.7%.
During 2017–23, PCC of baby finger food grew by 8.2%.
During 2017–23, PCC of baby drinks fell by 5.3%, totaling 1.25kg in 2023.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Nestlé
Mead Johnson (Reckitt Benckiser)
Perrigo Company
Hero
The Hain Celestial Group
Campbell Soup Company
Danone
Table of Contents
Table
Figures
Frequently asked questions
-
What was the US baby food market size in 2023?
The baby food market size in the US was $9.9 billion in 2023.
-
What is the expected US baby food market growth rate from 2023 to 2029?
The baby food market in the US will grow at a CAGR of more than 4% during 2023-2029.
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Which was the leading category in the US baby food market in 2023?
Baby milks was the leading category in the US baby food market in 2023.
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Which distribution channel dominated the US baby food market in 2023?
The hypermarkets & supermarkets are the most preferred distribution channel in the US baby food market in 2023.
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Which are the leading US baby food market companies?
The leading manufacturers in the US baby food market are Abbott Laboratories, Nestlé, Mead Johnson (Reckitt Benckiser), Perrigo Company, and Hero among others.
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