Social Media in Sport – Thematic Intelligence

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Social Media in Sport Thematic Report Overview

Social media has made unprecedented progress for sports teams, leagues, athletes, and marketers in the way they engage with fans. Social media platforms have benefited from network effects, and due to their high number of users, they are the most attractive to both consumers and advertisers. Many global teams and sports leagues such as Real Madrid and the NBA have developed substantial social media followings. A lot more companies have submitted patent applications for products and software involved in the social media theme. Securing a patent ensures that companies are in a position to develop products that can give them a competitive advantage against competitors within their industry

The ‘Social Media in Sport’ thematic intelligence report gives you an in-depth insight into the social media theme and the ways it will impact the sports industry. It further entails a deep-dive analysis of the industry, including key market trends that will shape the sports industry over the coming years. The report gives an insight into the market players and the competitive landscape within the theme.

Report Pages 62
Regions Covered Global
Key Trends ·       Technology Trends

·       Macroeconomic Trends

·       Regulatory Trends

Value Chain ·       Content Layer

·       Distribution Layer

·       Data Layer

·       Services Layer

·       Customer Layer

Public Companies ·       Alphabet (parent company of Google)

·       Amazon

·       Meta

Private Companies ·       ByteDance

·       Reddit

·       Signal

Sport Properties ·       NBA

·       NFL

·       Real Madrid CF

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Social Media in Sport – Key Trends

The main trends that will shape the social media theme over the next 12 to 24 months are classified into technology, macroeconomic, and regulatory trends.

  • Technology trends: The key technology trends impacting the social media theme are the integration of artificial intelligence (AI) and metaverse in the social media space, the adoption of automated content moderation tools, and the evolution of gaming and esports.
  • Macroeconomic trends: Economic uncertainties, changing business models, the advent of the splinternet, and digital authoritarianism are a few of the key macroeconomic trends that will drive the social media market.
  • Regulatory trends: Ongoing antitrust investigations as per EU’s Digital Markets Act (DMA), online harm, supporting human rights, rising copyright concerns, and the efforts to protect data privacy are a few of the regulatory trends impacting the social media theme.

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Social Media - Value Chain Analysis

The social media value chain is made up of five layers which are the content, distribution, data, services, and customer layer.

Content layer: The content layer value chain can be further segmented into consumer profile data, user-generated content, news, film and TV, and games. This is the layer where both users and third parties produce content which is then shared on social media platforms.

Social Media Value Chain Analysis

Social Media Value Chain Analysis

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Social Media in Sport – Competitive Landscape

Public Companies

A few leading listed players making their mark within the social media theme are:

  • Alphabet (parent company of Google)
  • Amazon
  • Meta

Private Companies

A few of the interesting private companies associated with the social media theme are:

  • ByteDance
  • Reddit
  • Signal

Sport Properties

Sports properties that have successfully used social media to grow their brand include:

  • NBA
  • NFL
  • Real Madrid CF

Key Companies Deploying Social Media

Key Companies Deploying Social Media

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Sporting Federations Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

  • The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
  • The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
  • The risk screen ranks companies within a particular sector based on overall investment risk.

Sporting Federations Sector Scorecard – Thematic Screen

Sporting Federations Sector Scorecard – Thematic Screen

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Scope

This report provides:

  • An overview of social media in sports including the key leaders and key trends across the theme.
  • An analysis of the impact and growth potential of social media.
  • A detailed overview of the key sports property leaders in the social media space.
  • An industry analysis of the social media market size and predicted growth forecast.
  • An in-depth analysis of social media in the sports value chain.

Key Highlights

A detailed overview of the key sport property leaders in the social media space. An industry analysis of the social media market size and predicted growth forecast is provided in the report. The report also provides an in-depth analysis of the social media in sport value chain.

Reasons to Buy

The report is for those wanting an in-depth analysis of social media in sports.

Alphabet
Amazon
Meta
Roblox
Snap
Tencent
ByteDance
Reddit
Signal
Telegram
X
NBA
NFL
Real Madrid CF
Wrexham AFC

Table of Contents

  • 1. Executive Summary
  • 2. Players
  • 3. Thematic Briefing
  • 4. Trends

    • 4.1. Technology trends
    • 4.2. Macroeconomic trends
    • 4.3. Regulatory trends

  • 5. Timeline
  • 6. The Impact of Social Media on Sports
  • 7. Signals

    • 7.1. M&A trends
    • 7.2. Patent trends
    • 7.3. Company filing trends
    • 7.4. Hiring trends

  • 8. Value Chain

    • 8.1. Content layer
    • 8.2. Distribution layer
    • 8.3. Data layer
    • 8.4. Services layer
    • 8.5. Customer layer

  • 9. Companies
  • 10. Sector Scorecards
  • 11. Glossary
  • 12. Further Reading
  • 13. Our Thematic Research Methodology
  • 14. About GlobalData
  • 15. Contact Us

Frequently asked questions

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