Greece Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) Rising inflation, triggered by the Russia–Ukraine conflict, limited the overall growth of beer & cider in 2022 as low/medium-income households reduced their spending on non-essential beverages.
b) The lifting of mobility restrictions stimulated economic recovery in 2022. As people left their homes more often for socializing and leisure activities, on-premise volumes of beer & cider increased by 22% in 2022, annually. The revival of social gatherings and events led to increased beer consumption during celebrations, parties, and other gatherings.
Key Highlights
Beer and cider volumes increased by 6.2% and 1.7%, respectively, in 2024. This can be attributed to a recovery in tourism and increased consumer confidence.
Many Greek consumers preferred premium products in 2024, with the premium segment registering healthy volume growth despite higher prices.
The strengthening of the health & wellness trend has encouraged many manufacturers to introduce zero-/low-alcohol beer and cider.
The beer & cider sector was dominated by brands in 2024, with private labels limited to a small share of the sector.
Foodservice and retail each accounted for an equal share of beer volumes in 2024, while foodservice dominated cider volumes.
Greek consumers have displayed a high preference for craft beer as they wish to support domestic businesses.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Greek beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Olympic Brewery
Hellenic Breweries of Atalanti
Macedonian Thrace Brewery
Massokostas
VAP P Kouyios
HBC-3E
Karoulias
Metro
Amvyx
Macedonian Thrace Brewery
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