Serbia Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) In 2023, Serbia’s economy grew by 2.5%. This can be attributed to the performance of the agriculture and construction sectors and the strong recovery of the energy sector.
b) Beer, the largest category, registered annual volume growth of 2% in 2023, whereas cider’s volume declined annually by 12.5% in 2023.
Key Highlights
Beer, the largest category, registered annual volume growth of 3.2% in 2024, while cider volumes recorded annual volume growth of 12.2% in 2024.
Premium and superpremium products registered high volume growth in 2024, thanks to the premiumization trend.
Within retail, ecommerce recorded the steepest growth at 22.4%, supported by the wide availability of options and the convenience of home delivery.
Foodservice sales declined in 2024, owing to a drop in consumer spending at foodservice outlets, amid growing economic uncertainties.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Serbian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Apatinska Pivara
Carlsberg Srbija
Pivara Nis
Pivara Valjevo
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