Australia Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

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Published: September 21, 2023 Report Code: GDBF407MR-ST

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Australia Baby Food Market Report Overview

The baby food sales in Australia were worth AUD508.3 million in 2022. The Australian baby food market will record a CAGR of more than 4% during 2022-2028. The Australia baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.

Australia Baby Food Market Outlook, 2022-2028 (AUD Million)
Australia Baby Food Market Outlook, 2022-2028 (AUD Million)
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The Australia baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Australia from 2016 to 2028.

Market Size (2022) AUD508.3 million
CAGR (2022-2028) >4%
Historical Period 2016-2022
Forecast Period 2022-2028
Key Categories ·       Baby Milks

·       Baby Wet Meals & Other

·       Baby Cereals & Dry Meals

·       Baby Finger Food
Key Distribution Channels ·       Hypermarkets and Supermarkets

·       Drugstores & Pharmacies

·       Convenience Stores

·       E-Retailers
Leading Manufacturers ·       Danone Group

·       PZ Cussons

·       The a2 Milk Company

·       The Kraft Heinz Company

·       Bellamy’s Organic
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Australia Baby Food Market Trends

The growth in the number of live births during 2022-2028 will be an opportunity for Australian baby food manufacturers to gain profits. The increasing contribution of women to the workforce is another key factor driving baby food sales in Australia. The government is committed to protecting, promoting, and supporting exclusive breastfeeding for the first six months of life and continued breastfeeding alongside complementary foods to 12 months and beyond. These favorable breastfeeding policies are encouraging baby food manufacturers to launch on-the-go baby food products.

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Australia Baby Food Market Segmentation by Categories

Baby milk category led the Australian baby food market sales in 2022

Australia Baby Food Market Analysis by Categories, 2022 (%)

The key categories in the Australian baby food market are:

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Finger Food

The baby milk category’s key segments are growing-up milk and follow-on milk among others. Growing-up milk made up most of the baby milk category in 2022. Baby milk is usually sold in cans, tubs, or boxes. The presence of premium milk products and organic milk is increasing in the industry.

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Segments Covered in the Report

Australia Baby Food Categories Outlook (Value, AUD Million, 2016-2028)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Finger Food

Australia Baby Food Distribution Channel Outlook (Value, AUD Million, 2016-2028)

  • Hypermarkets and Supermarkets
  • Drugstores & Pharmacies
  • Convenience Stores
  • E-Retailers

Australia Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets led the Australian baby food sales in 2022

Australia Baby Food Market Segmentation by Distribution Channels

The key distribution channels in the Australia baby food market are:

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • Convenience Stores
  • E-Retailers

Hypermarkets & supermarkets emerged as the most preferred distribution channel with the highest value sales in 2022. Drugstores & pharmacies ranked as the second-largest distribution channel that year.

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Australia Baby Food Market - Competitive Landscape

In 2022, Danone Group garnered the largest Australian baby food value

Australia Baby Food Market - Competitive Landscape

The leading baby food manufacturers in Australia are:

  • Danone Group
  • PZ Cussons
  • The a2 Milk Company
  • The Kraft Heinz Company
  • Bellamy’s Organic

Danone Group dominated the Australian baby food market with key brands including Aptamil and Karicare. PZ Cussons and others followed the lead among other baby food companies in Australia.

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Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.

  • Detailed company profiles considering their entry in the baby food industry with key product sectors.

  • Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.

  • Baby food industry retailing overview with company revenues along with the distribution channel insights.

  • Future projections considering various baby food market trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

  • Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.

  • Investigate which categories are performing the best and how this is changing market dynamics.

Danone
PZ Cussons
The a2 Milk Company
The Kraft Heinz Company
Bellamy's Organic

Table of Contents

  • 1. Executive Summary

  • 2. Part 1: Market Environment

    • 2.1. Value and Volume Growth Analysis by Region

    • 2.2. Growth Analysis of Australia and Other Leading Countries in Asia-Pacific

    • 2.3. PCC and PCE of Australia Compared with Global and Asia-Pacific Markets

  • 3. Part 2: Background

    • 3.1. Births

    • 3.2. The Consumer

    • 3.3. Sociodemographic Trends

    • 3.4. Working Women

    • 3.5. Parental Leave

    • 3.6. Breastfeeding Trends

    • 3.7. Regulations

  • 4. Part 3: Overview

    • 4.1. Australia Baby Food Sector Snapshot

    • 4.2. Market Size Analysis

    • 4.3. Manufacturer Shares

  • 5. Part 4: Category Analysis

    • 5.1. Baby Milks

    • 5.2. Baby Cereals & Dry Meals

    • 5.3. Baby Wet Meals & Other

    • 5.4. Baby Finger Food

  • 6. Part 5: Production and Trade

    • 6.1. Imports

    • 6.2. Exports

  • 7. Part 6: Distribution

    • 7.1. Channel Share Analysis

    • 7.2. Baby Food Retailing

  • 8. Part 7: Economic Background

    • 8.1. GDP Growth and Inflation

  • 9. Part 8: Prospects and Forecasts

    • 9.1. Future Trends

  • 10. Part 9: Definitions

  • 11. Part 10: Appendix

  • 12. Methodology

  • 13. About GlobalData

Table

Birth & population trends, 2007-28

Births by state, 2012, 2014, and 2016-21

Income levels by income quintiles, 2017-18 and 2019-20

Breakdown of live births by age of mothers, 2012-21

Number of women of childbearing age by age group, 2009, 2014, 2015, and 2017-21

Trends in women in employment, 2014-22

Labor force status of women with children, 1996 and 2006

Breastfeeding trends by age of baby, 1995-2010

Breastfeeding infants by age

Type of milk fed to babies, % of babies, 2015

Consumption of non-breast milk & solids by age of infant, 2004 & 2010

Consumption of breast milk & solids by age of infant, 2017-18

Consumption of solids by age of infant, 2014-15 and 2017-18

Breastfeeding by economic status of mother & age of baby, 2010

Breastfeeding by age & educational attainment of mother & age of baby, 2010

Baby food: manufacturer shares, value & volume, %, 2016-22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer shares, value & volume, %, 2016-22

Baby milks: manufacturer & brand shares, value %, 2016-22

Baby milks: manufacturer & brand shares, volume %, 2016-22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22

Baby wet meals & other: manufacturer & brand shares, value %, 2016-22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22

Baby finger food: SKUs by pack type, 2022

Baby finger food: SKUs by pack size, 2022

Baby finger food: brand price positioning analysis, 2022

Baby finger food: manufacturer shares, value & volume, %, 2016-22

Baby finger food: manufacturer & brand shares, value %, 2016-22

Baby finger food: manufacturer & brand shares, volume %, 2016-22

Baby milks & cereals: trends in imports, 2015-21

Imports of baby milks & cereals by country of origin, 2019-21

Other baby food: trends in imports, 2015-21

Imports of other baby food by country of origin, 2019-21

Baby milks & cereals: trends in exports, 2015-21

Exports of baby milks & cereals by country of destination, 2019-21

Other baby food: trends in exports, 2015-21

Exports of other baby food by country of destination, 2019-21

Change in distribution share, 2016-22

Baby food: sales by outlet type, % value, 2016-22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (‘000), 2007-28

Baby food: market value, current prices ($ million), 2016-22

Baby food: market value, constant prices, 2016-22

Baby food: market volume, million kg, 2016-22

Baby food: per capita expenditure, current prices ($), 2016-22

Baby food: per capita expenditure, constant prices, 2016-22

Baby food: per capita consumption, kg, 2016-22

Baby milks: category segmentation, value & volume, 2016-22

Baby food: market value forecasts, current prices ($ million), 2022-28

Baby food: market value forecasts, constant prices, 2022-28

Baby food: market volume forecasts, million kg, 2022-28

Baby food: per capita expenditure forecasts, current prices ($), 2022-28

Baby food: per capita expenditure forecasts, constant prices, 2022-28

Baby food: per capita consumption forecasts, kg, 2022-28

Exchange rates: LCU per $, 2016-22

Exchange rates: LCU per $, 2023-28

SKUs allocation by product type

Figures

Australia’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27

Australia compared with the other top countries in terms of market share, growth, and competitive landscape

PCC* comparison – Australia, Asia-Pacific, and global, 2017-27

PCE* comparison – Australia, Asia-Pacific, and global, 2017-27

Australia: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

Australia: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”

Australia: Which of the following features do you actively look for when making a purchase?

Baby food: sector size (value), 2016-22

Baby food: sector size (volume), 2016-22

Market size and growth analysis by value and volume, baby food sector, 2016-28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, % value, 2022

Market size and growth analysis by value and volume, baby milks category, 2016-28

Baby milks: per capita expenditure & consumption, 2016-22

Baby milks: per capita expenditure & consumption by age group, 2016-22

Baby milks: segmentation, value, and volume, 2016-22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28

Baby cereals & dry meals: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28

Baby wet meals & other: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby finger food category, 2016-28

Baby finger food: per capita expenditure & consumption, 2016-22

Share of key distribution channels (in value terms) – baby food, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (AUD billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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