Opportunities in the Global Confectionery Sector: Market Trends, Growth Analysis and Forecast to 2030

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Analyze the global confectionery market through 2030, with insights into growth, consumer trends, categories, regions, distribution, packaging, ingredients, claims, and leading brands.

Why Does the Global Confectionery Market Matter?

The confectionery market is evolving as premiumization, health and wellness concerns, changing consumer preferences, and packaging innovation influence purchasing behavior across categories and regions.

The global confectionery sector was valued at $228.7 billion in 2025 and is forecast to reach $272.5 billion by 2030, representing a value CAGR of 3.6%. Growth is expected to remain primarily value-led, with volume forecast to remain broadly flat at a 0.1% CAGR over the same period. This report analyzes market performance across 108 countries, covering categories, regions, consumer trends, distribution, packaging, competitive dynamics, and emerging opportunities.

You can use this report to:

  • Understand the size and future outlook of the global confectionery market
  • Assess value and volume growth across key confectionery categories
  • Identify consumer trends influencing confectionery purchases
  • Compare market performance across five global regions
  • Identify high-potential countries and emerging growth opportunities
  • Assess the impact of health and wellness trends on confectionery
  • Track changes in ingredients, product claims, labeling, and packaging
  • Analyze distribution channel performance globally and regionally
  • Benchmark leading confectionery companies and brands
  • Identify emerging opportunities for growth and revenue expansion

Key Insights in the Global Confectionery Market Landscape

The report highlights key developments in the global confectionery sector, including:

  • The global confectionery market was valued at $228.7 billion in 2025
  • The market is forecast to reach $272.5 billion by 2030
  • Value growth is forecast at a CAGR of 3.6% during 2025–30
  • Global confectionery volume is expected to reach 13.8 billion kg by 2030
  • Volume growth is forecast at a CAGR of 0.1% during 2025–30
  • Chocolate led the confectionery market in 2025 with $136.1 billion and a 59.6% value share
  • Sugar confectionery accounted for a 32.6% value share in 2025
  • The Americas was the largest regional market at $81.3 billion in 2025
  • The Americas is forecast to reach $96.9 billion by 2030
  • The Middle East and Africa is expected to be the fastest-growing region by value, with a 5.1% CAGR during 2025–30
  • The US accounted for a 23.5% value share and 19.4% volume share within the Americas in 2025
  • Health and wellness trends are influencing ingredient and product choices
  • Demand for natural, organic, fresh, and minimally processed ingredients is shaping product development
  • Convenient packaging formats such as pouches, squeeze bottles, and resealable packs are being analyzed
  • Environmental concerns are supporting the shift toward sustainable and recyclable packaging
  • Distribution channels are analyzed globally and across regional markets
  • Company and brand performance is assessed through the competitive landscape

Scope

What Will You Learn from This Global Confectionery Market Analysis Report?

This report provides insight into:

  • Global confectionery market size and growth
  • Historical and forecast value and volume trends
  • Confectionery category performance
  • Chocolate and sugar confectionery market dynamics
  • Regional market performance across Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe
  • Consumer trends influencing confectionery purchases
  • Key growth drivers and market inhibitors
  • Ingredient trends and product claims
  • Labeling trends across the confectionery sector
  • Packaging material, type, closure, and outer type trends
  • Leading distribution channels and their performance
  • Competitive landscape and company performance
  • Leading confectionery brands and their market performance
  • High-potential countries and country-specific market dynamics
  • Patent filings, job analytics, and deals in the confectionery sector
  • Emerging opportunities for growth across global and regional markets

Who Should Buy This Global Confectionery Market Analysis Report?

This report may be valuable for:

  • Confectionery manufacturers
  • Food and beverage companies
  • Retailers and distributors
  • Chocolate and sugar confectionery companies
  • Ingredient suppliers
  • Packaging companies
  • Consumer goods companies
  • Brand and product development teams
  • Sales and marketing teams
  • Corporate strategy and business development teams
  • Consumer and market intelligence teams
  • Investment firms and analysts
  • Management consultants
  • Senior executives and decision-makers

How Companies Use This Global Confectionery Market Analysis

Confectionery companies, retailers, manufacturers, and investors can use the report to:

  • Monitor global confectionery market growth and forecasts
  • Assess value and volume performance across categories
  • Identify high-growth regional and country markets
  • Understand consumer trends shaping product demand
  • Identify opportunities linked to health and wellness
  • Assess ingredient, claim, and labeling trends
  • Track packaging innovation and sustainability trends
  • Evaluate leading distribution channels
  • Benchmark company and brand performance
  • Assess competitive dynamics across key markets
  • Identify high-potential countries for expansion
  • Support product development and portfolio planning
  • Inform sales and marketing strategies
  • Identify opportunities for revenue expansion
  • Support competitive intelligence and strategic decision-making

Key Highlights

Health and wellness continue to influence all food categories, including confectionery. As consumers become more aware of the health implications of their dietary choices, they are increasingly seeking fresh, natural, organic, and minimally processed ingredients to support healthier eating habits. Demand for convenient packaging formats, such as squeeze bottles, pouches, and resealable packs, continues to drive growth. At the same time, rising environmental concerns are accelerating the shift toward more sustainable and recyclable packaging solutions.

Reasons to Buy

Benchmark the Global Confectionery Market Landscape

This report enables stakeholders to benchmark:

  • Global confectionery market value
  • Global confectionery volume
  • Value and volume growth
  • Category-level performance
  • Chocolate market performance
  • Sugar confectionery performance
  • Regional market size and growth
  • Country-level market performance
  • Leading companies and brands
  • Distribution channel performance
  • Packaging trends and formats
  • Consumer and product trends
  • High-potential country markets

Built on GlobalData Business Intelligence

The report combines market data from 108 countries with consumer insights, competitive analysis, distribution data, packaging analysis, and sector-level intelligence.

Global and regional coverage spans Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe, with deeper analysis of high-potential countries. The report also incorporates GlobalData consumer survey insights and product examples to assess evolving consumer preferences and market trends.

Act Now to Identify Opportunities in the Global Confectionery Market

With the global confectionery market forecast to reach $272.5 billion by 2030, understanding where value growth is emerging and how consumer preferences are changing can help companies identify opportunities across products, markets, channels, and packaging.

Use this report to track market growth, assess regional and category performance, understand consumer trends, benchmark leading brands, identify high-potential countries, and support product, marketing, expansion, and investment decisions.

Mars
Mondelēz International
Ferrero
The Hershey Company
Nestlé

Table of Contents

Sector Market Snapshot

• Executive Summary

• Market Outlook

• Enablers & Inhibitors

• Global Sector Overview

• Global by Region

• Global by Category

• High-Potential Countries by Region

Consumer Trends

• GlobalData’s TrendSights Framework

• Key Trends: Novel & Experimental

• Key Trends: Moderation & Avoidance

• Key Trends: Added Functionality

Regional Overview and Country Deep Dive

Americas Confectionery Overview

Key Trends

Fresh & Natural

Novel & Experimental

Moderation & Avoidance

Canada

Canada: Performance Overview

Canada: Competitive Landscape

Canada: Distribution Analysis

Canada: Packaging Analysis

Mexico

Mexico: Performance Overview

Mexico: Competitive Landscape

Mexico: Distribution Analysis

Mexico: Packaging Analysis

Asia-Pacific

Asia-Pacific Confectionery Overview

Key Trends

Environmental Responsibility

Novel & Experimental

Fresh & Natural

New Zealand

New Zealand: Performance Overview

New Zealand: Competitive Landscape

New Zealand: Distribution Analysis

New Zealand: Packaging Analysis

Japan

Japan: Performance Overview

Japan: Competitive Landscape

Japan: Distribution Analysis

Japan: Packaging Analysis

Eastern Europe

Eastern Europe Confectionery Overview

Key Trends

Wellbeing

Premiumization & Indulgence

Novel & Experimental

Czech Republic

Czech Republic: Performance Overview

Czech Republic: Competitive Landscape

Czech Republic: Distribution Analysis

Czech Republic: Packaging Analysis

Hungary

Hungary: Performance Overview

Hungary: Competitive Landscape

Hungary: Distribution Analysis

Hungary: Packaging Analysis

Middle East and Africa

Middle East and Africa Overview (MEA)

MEA Confectionery Overview

Key Trends

Novel & Experimental

Fresh & Natural

Moderation & Avoidance

Saudi Arabia

Saudi Arabia: Performance Overview

Saudi Arabia: Competitive Landscape

Saudi Arabia: Distribution Analysis

Saudi Arabia: Packaging Analysis

Morocco

Morocco: Performance Overview

Morocco: Competitive Landscape

Morocco: Distribution Analysis

Western Europe

Western Europe Confectionery Overview

Key Trends

Fresh & Natural

Environmental Responsibility

Premiumization & Indulgence

United Kingdom

United Kingdom: Performance Overview

United Kingdom: Competitive Landscape

United Kingdom: Distribution Analysis

United Kingdom: Packaging Analysis

Germany

Germany: Performance Overview

Germany: Competitive Landscape

Germany: Distribution Analysis

Germany: Packaging Analysis

Competitive Landscape

• Company Performance Analysis

• Brand Performance Analysis

Distribution Analysis

• Global Snapshot

• Regional Performance

Packaging Analysis

• Packaging Market Overview

• Packaging Analysis – Pack Material and Type

• Packaging Analysis – Closure and Primary Outer Type

Other Industry Metrics

• Global Patent Filings – Overall

• Global Patent Filings – by Company

• Global Patent Filings – Key Markets

• Job Analytics – Total Jobs

• Job Analytics – Theme Evolution

• Global Deals

Appendix

• Methodology

• Definitions

• About GlobalData

Table

Key categories by value and volume, 2022–27 – Global

Key categories by value and volume, 2022–27 – Asia-Pacific

Key categories by value and volume, 2022–27 – Middle East and Africa

Key categories by value and volume, 2022–27 – Americas

Key categories by value and volume, 2022–27 – Western Europe

Key categories by value and volume, 2022–27 – Eastern Europe

Canada: Category share

Germany: Category share

The UK: Category share

Japan: Category share

China: Category share

Brazil: Category share

Romania: Category share

South Africa: Category share

The UAE: Category share

The Czech Republic: Category share

Leading companies in global confectionery sector (% share by value), 2022

Key pack material volume share (%), 2022

Annual volume growth by pack material (%), 2017–27

Key pack type volume share (%), 2022

Annual volume growth by pack type (%), 2017–27

Key closure type volume share (%), 2022

Annual volume growth by closure type (%), 2017–27

Key primary outer type volume share (%), 2022

Annual volume growth by primary outer type (%), 2017–27

Figures

Change in consumption levels in overall confectionery sector, 2017–27

Change in consumption levels in overall confectionery sector – Asia-Pacific, 2017–27

Change in consumption levels in overall confectionery sector – Middle East and Africa, 2017–27

Change in consumption levels in overall confectionery sector – Americas, 2017–27

Change in consumption levels in overall confectionery sector – Western Europe, 2017–27

Change in consumption levels in overall confectionery sector – Eastern Europe, 2017–27

Identifying high-potential countries, risk–reward analysis – Asia-Pacific

Identifying high-potential countries, risk–reward analysis – Middle East and Africa

Identifying high-potential countries, risk–reward analysis – Americas

Identifying high-potential countries, risk–reward analysis – Western Europe

Identifying high-potential countries, risk–reward analysis – Eastern Europe

Top five companies’ shares by brand (in value terms) in the confectionery sector, 2022 – Global

Top five companies’ shares by brand (in value terms) in the confectionery sector, 2022 – Asia-Pacific

Top five companies’ shares by brand (in value terms) in the confectionery sector, 2022 – Middle East and Africa

Top five companies’ shares by brand (in value terms) in the confectionery sector, 2022 – Americas

Top five companies’ shares by brand (in value terms) in the confectionery sector, 2022 – Western Europe

Top five companies’ shares by brand (in value terms) in the confectionery sector, 2022 – Eastern Europe

Key brands – chocolate, 2022

Key brands – gum, 2022

Key brands – sugar confectionery, 2022

Private label value and share by region, 2017–22

Private label value and share by category, 2022

Leading distribution channels by region (% share by value), 2022

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