Netherlands Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2028

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Netherlands Foodservice Market Report Overview

The Netherlands foodservice profit sector recorded revenue of EUR28 billion ($30 billion) in 2023 and is forecast to record a healthy CAGR of over 3% during 2023-2028.

Netherlands Foodservice Profit Sector Outlook 2023-2028, (EUR Billion)
Netherlands Foodservice Profit Sector Outlook 2023-2028, (EUR Billion)
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The Netherlands foodservice market research report provides an in-depth evaluation of the foodservice market in the country, including an analysis of the key issues impacting the market, and the opportunities this presents for the sector participants. The report includes data and forecast of key channels (QSR, FSR, coffee & tea shop, and pub, club & bar) within the Netherlands foodservice market and gives an overview of market leaders within the four major channels.

Market Size (2023) EUR28 billion ($30 billion)
CAGR (2023-2028) >3%
Historical Period 2018-2022
Forecast Period 2023-2028
Key Profit Sector Channels ·       Full-service Restaurant (FSR)

·       Accommodation

·       Quick-service Restaurant (QSR)

·       Pub, Club & Bar

·       Coffee & Tea Shop

Key Outlet Type ·       Dine-in

·       Takeout

Key Owner Type ·       Independent Operators

·       Chain Operators

Key Cost Sector Channels ·       Education

·       Healthcare

·       Military & Civil Defense

·       Welfare & Services

·       Complimentary Services

Key Companies ·       McDonald’s

·       Domino’s Pizza

·       Yum! Brands

·       Sushi Time

·       Snackpoint

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Netherlands Foodservice Market Trends

  • Healthier lifestyles: With rising health awareness, consumers will increasingly seek healthier offerings including vegetarian and vegan diets. Hence, operators must focus on including more nutritious food options.
  • Value for money: Consumers remain highly price-conscious and seek value-for-money offerings as they are struggling with rising prices.

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Netherlands Foodservice Market Segmentation by Profit Sector Channels

In 2023, full service restaurants (FSR) was the largest profit sector channel accounting for the highest value sales

The key profit sector channels in the Netherlands foodservice market are coffee & tea shop; FSR; accommodation; QSR; and pub, club & bar among others. Dutch consumers’ preference for a more traditional style of foodservice and more informal, casual dining experiences will boost the FSR profit sector channel’s growth.

Netherlands Foodservice Market Analysis by Profit Sector Channels, 2023 (%)
Netherlands Foodservice Market Analysis by Profit Sector Channels, 2023 (%)
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Netherlands Foodservice Market Segmentation by Cost Sector Channels

The key cost sector channels in the Netherlands foodservice market are military & civil defense, healthcare, education, welfare & services, and complimentary services. In 2023, education accounted for the largest cost sector channel share in the Netherlands foodservice market, followed by healthcare, and military & defense cost sector channels.

Netherlands Foodservice Market Analysis by Cost Sector Channels, 2023 (%)
Netherlands Foodservice Market Analysis by Cost Sector Channels, 2023 (%)
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Netherlands Foodservice Market – Competitive Landscape

The key foodservice companies in Netherlands are:

  • McDonald’s
  • Domino’s Pizza
  • De Beren
  • Sushi Time
  • Snackpoint

De Beren was the largest FSR channel operator by revenue in 2023. De Beren opened its first outlet in Rotterdam in 1984 and operated 84 restaurants in the Netherlands as of 2023. The chain started operations with three classic dishes, satay, spareribs, and classic burgers, which are still offered, and the menu was gradually expanded to various grilled meats, steaks, Dutch chicken fillet, fish, vegetarian options, and many more. These food options are made available along with a selection of special wines to create a perfect accompaniment. In addition to serving food at restaurants, the company also offers a catering service for various events, such as parties or barbeques.

Netherlands Foodservice Market Analysis by Competitors
Netherlands Foodservice Market Analysis by Competitors
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Netherlands Foodservice Market – Latest Developments

  • In May 2024, Pizza Hut announced its entry into the burger business with the Cheeseburger Melt, a parmesan-crusted thin crust patty with meat and cheese served with burger sauce on the side.
  • Coffeecompany introduced a plastic surcharge of EUR0.1 ($0.1) for every disposable plastic cup from July 2024, thereby encouraging customers to switch to a reusable cup with which they can also earn discounts.

Segments Covered in the Report

Netherlands Foodservice Market Outlook by Profit Sector Channels (Value, $ Billion, 2018-2028)

  • Coffee & Tea Shop
  • Full-service Restaurant (FSR)
  • Accommodation
  • Quick-service Restaurant (QSR)
  • Pub, Club & Bar

Netherlands Foodservice Market Outlook by Cost Sector Channels (Value, $ Billion, 2018-2028)

  • Military & Civil Defense
  • Healthcare
  • Education
  • Welfare & Services
  • Complimentary Services

Scope

The report includes:

  • Macro context: Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.
  • Profit sector channels: Several foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the four key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), coffee & tea shop, and pub, club & bar. The report structure for each of these channels is explained on the next page.
  • Cost sector channels: Several foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

Reasons to Buy

This report provides an in-depth evaluation of the Dutch foodservice market, including an analysis of the key issues impacting the industry. This report includes:

  • Consumer insight and analysis to provide a clear view of prevailing need states, trends, and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
  • In-depth analysis of channel performance, detailing the winning formats, with supporting analysis to provide a comprehensive understanding of the reasons behind success and failure.
  • For each of four key profit sector channels – QSR, FSR, coffee and tea shops, pubs, clubs, and bars – a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’, and ‘what next’.
  • Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service, and format innovations.

McDonald’s
Domino's Pizza
Yum Brands!
Restaurant Brands International
Restaurant Brands International
De Beren Holding
Loetje
Sushi Time
Snackpoint Formule Management BV
Starbucks Coffee Netherlands
Jumbo Group
Bagels & Beans
Coffeecompany
Doppio Espresso

Table of Contents

Introduction

• Report Guide

• Executive Summary

Macroeconomic Context

• Macroeconomic Overview

• Trends Landscape

• Profit Sector – Consumer Behavior

Profit Sector Metrics

• Key Metric Highlights

• Value Share and Growth by Channel

• Outlets and Transactions Growth by Channel

• Operator Buying Volumes and Growth by Channel

• Channel Historic and Future Growth Dynamics

• Outlet-Type and Owner-Type Growth Dynamics

Quick-Service Restaurant (QSR)

• Summary & Key Points

• Metrics

• Key Players

• Who?

• Why?

• What?

• Where?

• What Next?

Full-Service Restaurant (FSR)

• Summary & Key Points

• Metrics

• Key Players

• Who?

• Why?

• What?

• Where?

• What Next?

Coffee & Tea Shop

• Summary & Key Points

• Metrics

• Key Players

• Who?

• Why?

• What?

• Where?

• What Next?

Pub, Club & Bar

• Summary & Key Points

• Metrics

• Who?

• Why?

• What?

• Where?

• What Next?

Cost Sector Metrics

• Cost Operator Trends – Historic and Future Growth

• Data and Channel Share Breakdown

Education

• Growth Dynamics & Drivers

• What Next?

Healthcare

• Growth Dynamics & Drivers

• What Next?

Military & Civil Defense

• Growth Dynamics & Drivers

• What Next?

Welfare & Services

• Growth Dynamics & Drivers

• What Next?

Appendix

Table

Profit Sector Metrics

Restaurant outlet types: value growth (CAGR 2023–28)

Restaurant owner types: value growth (CAGR 2023–28)

QSR: Metrics: Growth Dynamics

QSR: What? Food & Drink Split: Operator buying price value

FSR: Metrics: Growth Dynamics

FSR: What? Food & Drink Split: Operator buying price value

Coffee & Tea Shop: Metrics: Growth Dynamics

Coffee & Tea Shop: What? Food & Drink Split: Operator buying price value

Pub, Club & Bar: Metrics: Growth Dynamics

Pub, Club & Bar: What? Food & Drink Split: Operator buying price value

Cost Operators: Data and Channel Share Breakdown

Education historic and future value growth

Military & civil defense historic and future value growth

Healthcare historic and future value growth

Welfare & services historic and future value growth

Figures

GDP per capita

Consumer price inflation (%)

Population (millions)

Population by age group (%)

Households’ share of income distribution, 2023

Unemployment rate

Which of the following features has the greatest influence on your choices of products/services in the current situation? “Always or often influences my choices

In light of the rising cost of living, how have your shopping habits changed for each of the following types of products?

How often do you consume food and drinks at the following locations?

How do consumers describe their spend at the following outlets?

2023 value sales and channel shares

Historic and future performances (value performance)

Historic and future outlet number dynamics

Historic and future performances (transactions)

Profit channels’ historic and future buying volume performances (liter m)

Profit channels’ historic and future buying volume performances (kg m)

Channel dynamics in the profit sector, 2018–23

Channel dynamics in the profit sector, 2023–28

Restaurant outlet types: 2023 value

Restaurant owner types 2023: value

QSR: Operator share of sales, 2023

How often do you consume food and drinks at QSRs? By age group

How often do you consume food and drinks at QSRs? By gender

QSR: Annual household income distribution of frequent consumers

Influential factors for frequent consumers on choice of food/drinks at QSR- always/often

Important factors for frequent consumers when deciding to make a purchase at QSR – essential/nice-to-have

QSR: Total profit sector OSP by channel 2023

QSR cuisine by number of outlets

QSR: Top cuisine by maturity – by number of outlets (listed on online platforms), 2024

QSR: Top five food dishes’ penetration in QSR, 2024

QSR: Top 10 ingredients’ penetration in QSR, 2024

QSR: Case Study: How does the following feature influence your choice of food and drinks?: “New experiences associated with the product/service”

QSR: Case Study: How does the following feature influence your choice of food and drinks?: “How digitally advanced/smart the product/service is”

QSR by cuisine type, 2023 OSP

QSR by location type, 2023 OSP

FSR: Operator share of sales, 2023

How often do you consume food and drinks at FSRs? By age group

How often do you consume food and drinks at FSRs? By gender

FSR: Annual household income distribution of frequent consumers

Influential factors for frequent consumers on choice of food/drinks at FSR- always/often

FSR cuisine by number of outlets

FSR: Top cuisine by maturity – by number of outlets (listed on online platforms), 2024

FSR: Top five food dishes’ penetration in QSR, 2024

FSR: Top 10 ingredients’ penetration in QSR, 2024

FSR by cuisine type, 2023 OSP

FSR by location type, 2023 OSP

Coffee & tea shop: Operator share of sales, 2023

How often do you consume food and drinks at coffee & tea shops? By age group

How often do you consume food and drinks at coffee & tea shops? By gender

Coffee & tea shop: Annual household income distribution of frequent consumers

Influential factors for frequent consumers on choice of food/drinks at coffee & tea shops – always/often

Important factors for frequent consumers when deciding to make a purchase at coffee & tea shops – essential/nice-to-have

Coffee & tea shop by location type, 2023 OSP

Pub, club & bar: Operator share of sales, 2023

How often do you consume food and drinks at pub, club & bar? By age group

How often do you consume food and drinks at pub, club & bar? By gender

Pub, club & bar: Annual household income distribution of frequent consumers

Influential factors for frequent consumers on choice of food/drinks at pub, club & bar – always/often

Important factors for frequent consumers when deciding to make a purchase at pub, club & bar – essential/nice-to-have

Pub, club & bar by location type, 2023 OSP

Channel dynamics in the cost sector, 2023–28

Channel dynamics in the cost sector, 2023–28

Cost Operators: Data and Channel Share Breakdown

Population under 15 years

Dutch population aged 65+ years (millions)

Value of Military & Civil Defense by sub-channel (EUR million, 2028)

Number of outlets, by sub-channel type

Frequently asked questions

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