Sponsorship Sector Report – Financial Services – Payments 2026
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This report provides an overview of the payments sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
Sponsorship Landscape: Since 2020, the payments sector’s sports sponsorship landscape has seen steady, year-on-year growth in both sponsorship value and deal volume.
Analysis by Sport: Soccer dominates payments sector sponsorships by value and deal volume, while US College Sport and Multi-Sport Games report the highest average deal values in 2025.
Highest Paying Brands: Top payments brands like Visa, Mastercard, American Express, Alipay, and Capital One have secured high-profile, exclusive sports sponsorships to boost global brand trust, block competitors, and deepen consumer loyalty by embedding their services into major fan experiences.
Brand HQ Location: North America–based payment brands such as Visa, Mastercard, and American Express lead global sports sponsorship spending by securing premium, high-value deals with top-tier events like the NFL, NBA, and the Olympics.
Brand Analysis: In 2025, sponsorship spending in the payments sector is dominated by major global card networks like Visa, Mastercard, and American Express, which focus on large-scale, high-profile partnerships to maximize brand reach and customer acquisition.
CAGR Growth by Brands: The fastest-growing payment brands in sports sponsorship are rapidly increasing their activity—especially digital players like Cash App—by leveraging sports for brand reach and engagement, while the largest spenders show more moderate growth.
Scope
This report looks to offer a detailed insight into the payments sector globally. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Key Highlights
- Financial Services (payments) sector sponsorship is worth an estimate of $2.5 billion to sports industry rights holders, according to the GlobalData Sport Intelligence Centre, with data being taken from GlobalData Sport’s sponsorship database as of 30th June 2023.
- The United States represents the most enticing sports market for payments brands amongst all nations globally.
- Soccer is overwhelmingly the most attractive sports market to payment firms. The payment industry accounts for more than 20% of venue title sponsorship spend across the sports industry, the highest among all other sectors.
- AMER region-based brands account for most of the payment sector expenditure. This is almost entirely driven by the USA, with the Europe, Middle East & Africa (EMEA) region brands acting as the second highest spenders.
Reasons to Buy
For those wanting an in-depth analysis of how the payments sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.
Moneygram
Cash App
Corpay
Alipay
Capital One
Mastercard
Credit One Bank
Alipay
Global Payments
OFX
American Express
Shift4 Payments
Visa
Table of Contents
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