Brazil Sports Broadcasting Media (Television and Telecommunications) Market Landscape

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The Brazil Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Brazil today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

By the end of 2023, there were an estimated 10.1 million pay-TV accounts in Brazil, a decrease of 1.4 million from 2022. IPTV is the only pay-TV service delivery platform in Brazil that will grow in terms of subscriptions over the forecast period.

Brazil had an estimated 43.0 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 5.1 million or 13.5% from 2022. Since the Covid-19 pandemic, SVOD subscriptions have continued to grow strongly in Brazil, supported by streaming services producing more local and regional content and the ongoing fixed broadband network expansion by telecommunication operators, leading to increased broadband adoption.

Total mobile subscriptions in Brazil reached 256.3 million in 2023. Over the next five years, total mobile subscriptions will grow at a CAGR of 3.6% with mobile network operators (MNOs) adding a combined 49.4 million subscriptions and bringing the country’s total mobile subscriptions to 305.7 million in 2028.

Total fixed broadband lines will increase from 46.0 million in 2023 to 66.2 million by 2028, driven by the expansion of broadband coverage across Brazil.

Key Highlights

Direct-to-home (DTH) satellite will remain the main pay-TV platform in Brazil through to 2027. However, GlobalData expects DTH subscriptions to decline from 5.4 million in 2022 to 4.1 million in 2027

The three most popular SVOD services in Brazil – Netflix, Amazon Prime Video and Disney+ – accounted for 87.0% of the SVOD market in 2022.

5G adoption will result in 5G subscription share rising from 2.3% in 2022 to 9.8% in 2027, driven by investments in 5G networks and 5G device adoption.

Fiber will continue to be the leading residential fixed broadband technology in Brazil over the forecast period. Fiber’s market share will expand from 67.6% in 2022 to 78.3% in 2027.

Reasons to Buy

This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Brazilian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.

Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Brazil’s pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.

With 22 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Band
Claro
Disney
ESPN
Globo
Oi
Sky
TIM
TNT Sports
Vivo
Warner Bros Discovery

Table of Contents

Population and household context

Television services market

Sports rights market

SVOD services market

Mobile services market: Handsets

Fixed broadband services market: Residential

Total services revenue

Data tables

Frequently asked questions

Brazil Sports Broadcasting Media (Television and Telecommunications) Market Landscape standard reports
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Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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