Sponsorship Sector Report – Non-Alcoholic Beverages – Americas 2026
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This report provides an overview of the non-alcoholic beverages sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
The non-alcoholic beverages industry across the Americas spent $1.10bn annually on sports sponsorship in 2025—an increase of 39.1% from 2020. Soft drinks remain the dominant sub-sector, but energy drink brands are growing faster. Since 2020, soft drinks’ annual deal value has grown by 30.3%, while energy drinks have grown by 88.3%.
Non-alcoholic beverage sponsorship across the Americas shows steady growth in both money spent and the number of deals from 2020–2025. Because both value and volume rise every year, brands aren’t just jumping in for one big event. Instead, they’re making sponsorship a regular, planned part of their sports marketing—through longer partnerships and ongoing activations across seasons.
Scope
This report looks to offer a detailed insight into the non-alcoholic beverages sector across the Americas region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Key Highlights
A detailed overview of the non-alcoholic beverages sector worldwide. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the non-alcoholic beverages sector across the Americas region performed in the sports sponsorship industry, in the sense of both business and popularity.
Coca-Cola
Keurig Dr Pepper
Monster Energy Red Bull
Celsius
Guarana Antarctica
Blue Triton
ITO EN
LaCroix
Electrolit
Olipop
TNT Energy Drink
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