Sponsorship Sector Report – Non-Alcoholic Beverages – Americas 2026

Analyse non-alcoholic beverage sports sponsorship across the Americas, including brand activity, sponsorship spending, deal growth and trends across soft drinks and energy drinks.

Why Does the Americas Non-Alcoholic Beverage Sponsorship Market Matter?

Non-alcoholic beverage brands are making sports sponsorship an increasingly important part of their marketing strategies across the Americas. In 2025, the sector spent $1.10bn annually on sports sponsorship, representing a 39.1% increase from 2020. Rising sponsorship investment and deal activity indicate that brands are building sustained relationships with sports properties rather than relying solely on individual events.

Soft drinks continue to account for the dominant share of the sector, while energy drinks are emerging as a faster-growing sponsorship category. Between 2020 and 2025, annual deal value for soft drinks increased by 30.3%, compared with 88.3% growth for energy drinks.

GlobalData’s Americas Non-Alcoholic Beverage Sport Sponsorship Market Analysis report examines the brands, sponsorship deals and investment trends shaping the sector. It provides insight into how non-alcoholic beverage companies are using sports partnerships to strengthen brand visibility, engage audiences and build long-term marketing presence.

Key Insights in the Americas Non-Alcoholic Beverage Sports Sponsorship Market

• Sponsorship market value: Non-alcoholic beverage brands across the Americas spent $1.10bn annually on sports sponsorship in 2025, up 39.1% from 2020.
• Soft drinks remain dominant: Soft drinks continue to represent the leading sub-sector in non-alcoholic beverage sports sponsorship.
• Energy drinks gain momentum: Annual sponsorship deal value for energy drinks grew by 88.3% between 2020 and 2025, significantly outpacing the 30.3% growth recorded by soft drinks.
• Growth in deal activity: Both sponsorship spending and the number of deals increased consistently between 2020 and 2025.
• Long-term brand partnerships: Continued growth in deal volume and value points to a shift towards planned, recurring sponsorship activity and ongoing activations across sports seasons.
• Brand and sector activity: Examine the main active non-alcoholic beverage brands and their involvement in sports sponsorship across the Americas.

Scope

What Will You Learn from This Americas Non-Alcoholic Beverage Sport Sponsorship Report?

• Sponsorship market performance: How much are non-alcoholic beverage brands investing in sports sponsorship across the Americas?
• Sector growth: How has sponsorship spending and deal activity changed between 2020 and 2025?
• Sub-sector dynamics: How do soft drinks and energy drinks compare in sponsorship investment and growth?
• Brand activity: Which major non-alcoholic beverage brands are active in sports sponsorship?
• Sponsorship strategies: How are brands using sports partnerships and ongoing activations to maintain visibility across seasons?
• Market positioning: What does sponsorship activity reveal about the business presence and popularity of non-alcoholic beverage brands in sport?

Who Should Buy This Americas Non-Alcoholic Beverage Sport Sponsorship Report?

This report is designed for organisations seeking to understand sponsorship investment, brand activity and commercial opportunities across the Americas, including:

• Non-alcoholic beverage companies: Benchmark sponsorship activity and understand how brands across soft drinks and energy drinks are investing in sport.
• Sports rights holders and organisations: Understand the sponsorship involvement of beverage brands and identify potential commercial partnership opportunities.
• Sports marketing agencies: Assess sector investment trends and brand activity to support sponsorship strategy and partnership development.
• Brand and sponsorship managers: Evaluate how ongoing sports partnerships can support brand visibility and audience engagement.
• Investors and industry analysts: Understand the growth and commercial development of non-alcoholic beverage sponsorship across the Americas.
  

  

How Companies Use This Americas Non-Alcoholic Beverage Sponsorship Analysis

Organisations can use this analysis to:

• Benchmark sponsorship investment: Assess the scale and growth of non-alcoholic beverage spending across sports sponsorship.
• Compare sub-sector performance: Evaluate differences in sponsorship growth between soft drinks and energy drinks.
• Identify active brands: Understand which brands are participating in sports sponsorship and how the sector is evolving.
• Inform partnership strategies: Use deal activity and investment trends to assess opportunities for longer-term sponsorship relationships.
• Evaluate market momentum: Track changes in sponsorship value and deal volume to support commercial and marketing decisions.
• Identify commercial opportunities: Understand the role of non-alcoholic beverage brands in sports sponsorship and the potential for future partnerships.

Key Highlights

A detailed overview of the non-alcoholic beverages sector worldwide. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Reasons to Buy

Benchmark the Americas Non-Alcoholic Beverage Sports Sponsorship Landscape

Gain a clearer understanding of the sector through analysis of:

• Non-alcoholic beverage sponsorship spending across the Americas.
• Historical sponsorship investment trends from 2020 to 2025.
• Growth in sponsorship deal numbers and annual deal value.
• Soft drinks and energy drinks sponsorship performance.
• Leading active brands in the sector.
• The development of ongoing sports partnerships and seasonal brand activations.

Built on GlobalData Intelligence

GlobalData combines sector research, sponsorship analysis and market intelligence to provide insight into the commercial relationship between non-alcoholic beverage brands and sports. This report brings together sponsorship spending, deal activity and brand analysis to help organisations understand market developments and assess the competitive landscape.

Act Now to Identify Opportunities in Americas Sports Sponsorship

Understand how non-alcoholic beverage brands are investing in sport, where sponsorship growth is strongest and how the sector is evolving. Use GlobalData’s Americas Non-Alcoholic Beverage Sport Sponsorship Market Analysis to assess brand activity, benchmark sponsorship trends and identify potential commercial opportunities across the Americas.