Sports and Active Nutrition Market Growth Analysis by Region, Country, Brands, Distribution Channel, Competitive Landscape and Forecast to 2028
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The global sports and active nutrition sector was valued at $28.4 billion in 2023 and is expected to yield a CAGR of 5.9% during 2023–28, to reach $37.8 billion in 2028. The Americas was the largest market in 2023, with $19.5 billion of value sales and 352.7 million kg of volume sales. During 2023–28, the sports and active nutrition market in the Americas is expected to register a value CAGR of 4.7%.
Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions—Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe—highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global sports and active nutrition sector, analyzing data from 108 countries. It includes analysis of the following:
Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions—Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe—highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
Change in consumption: Provides an overview of changes in the consumption of sports and active nutrition over 2018–28, at global and regional levels.
High-potential countries: Provides risk–reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2018–28, and key trends.
Competitive landscape: Provides an overview of the leading brands at global and regional levels. The section also analyzes the market share and sales of private labels in each region.
Key distribution channels: Provides an analysis of the leading distribution channels in the global sports and active nutrition sector in 2023. It covers e-retailers, hypermarkets and supermarkets, other specialist retailers, parapharmacies/drugstores, and others. Ohers include convenience stores, chemists/pharmacies, direct sellers, cash and carriers and warehouse clubs, and others.
Key Highlights
In 2023, the Americas emerged as the largest market for the sports and active nutrition sector, which was led by Glanbia, followed by PepsiCo, Woodbolt Distribution/Nutrabolt, The Hut Group, and The Simply Good Foods Company. In the Asia-Pacific region, e-retailers dominated as the primary distribution channel for sports and active nutrition products.
The sector’s growth was being driven by the rising popularity of plant-based claims, fueled by increasing consumer awareness of holistic health needs. Additionally, there is growing demand for non-protein offerings, as well as sports and active nutrition products featuring unique and innovative flavors tailored to individual preferences and lifestyles. Products with “free from” claims are also gaining traction among consumers seeking healthier and more personalized options.
Reasons to Buy
Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Pepsi
Woodbolt Distribution/Nutrabolt
The Hut Group
and The Simply Good Foods Company
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