The Business of the Serie A 2025-26

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The “Business of Serie A 2025-26” report is part of the GlobalData’s ‘Business of’ series of sport competition profiles. The report takes a deep dive into the highest division of Italian soccer, one of the ‘big five’ leagues in European soccer. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 20 competing teams. The report also looks at market viewership, attendance figures and social media popularity.

Domestic media rights worth €900 million ($983.24m) a season. League sponsorship annual value worth $87.78m a season. adidas are the most visibile kit supplier in the league.

Scope

The main aims of this report is to highlight the commercial landscape across Serie A. The report aims to break down the key commercial revenue streams for the league and its competing teams. It also offers a comprehensive overview of how the main commercial revenue streams for the league, highlighting its growth over a number of years, and provides in-depth analysis of the team commercial landscape.

Key Highlights

Overview of the media rights landscape. Cost per game breakdown. YouTube highlights viewership. Global media and sponsor partners explored. Breakdown of the sponsorship deals including annual values. Individual team profiles. Attendances . Season Ticket prices. Taking the Game Abroad. Social media followers.

Reasons to Buy

Serie A is the biggest and most popular soccer leagues in the world and in 2025 features many of the best players and teams in global sport. The report highlights the commericla landscape of the league and its comparative position against other major soccer leagues in Europe.

Nike
adidas
Jeep
Puma
Emirates Airline
Paramount+
Gruppo TIM
Socios.com
MSC Cruises
Allianz
Cygames
MEDIACOM
Sorare
Emporio Armani
Electronic Arts
LeoVegas.News
Hublot
eBay
Suzuki
Mizuno
1XBET
Mapei
Suning.com
Auberge Resorts Collection
Joma
OneFootball
K-Way
Saputo
Banco BPM
Crypto.com
Panini
Pulsee Luce e Gas
Kinto
Computer Gross
Dunamu
Gruppo Sinergy
Betitaly
Deghi
Skrill
Kumho Tire
BMW
Macron
PromoTurismoFVG
Gewiss
Holding Lamioni
Balocco Ganten
Eurobet.live
RadiciGroup
AeroItalia
Beretta
Sixtus Italia
StarCasino Sport
Gatorade
ISOLA Artigianato di Sardegna
Vivaticket

Table of Contents

1. Overview

2. Media landscape

3. League sponsorship landscape

4. Kit supplier landscape

5. front-of-shirt landscape

6. Sleeve landscape

7. Team sponsorship overview

8. Team profiles

9. Additional revenue

10. Social media

11. Appendix

Table

Domestic broadcasting rights value. Rights cycle broadcaster rights breakdown. History of media rights. Price per game (broadcasting). European league broadcasting comparison. Global partners. Premier League club payments from broadcasting. League ticket revenue.

The Business of the Serie A 2025-26 standard reports
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