United Kingdom (UK) Apparel Consumer Insights: Who Shops, What do they Shop, How do they Shop and Why do they Shop
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All the vital news, analysis, and commentary curated by our industry experts.
The report includes data and analysis from GlobalData’s How Britain Shops 2025 survey.
Despite a difficult economic climate, 88.6% of UK shoppers purchased apparel in the 12 months to June 2025, rising 0.5ppts on the previous year. Purchases were still led by female consumers but shifted towards an older demographic that remained more resilient amid financial pressures.
Key Highlights
More over 35s shopped for apparel than younger shoppers, due to experiencing lesser impacts from economic pressures
Adults are more likely to cut back on buying clothing for themselves than for their children due to purchases for the latter being more essential
More consumers shopped from physical stores while online purchases stepped back, likely due to shoppers wanting to try items on first as they make more considered purchases
Reasons to Buy
Identify how economic uncertainty is influencing how and where UK consumers shop for apparel
Understand where the demand lies within the UK apparel market across various price positionings, categories, and retailers, to allow you to maximise customer acquisition
Understand consumer sentiment surrounding the UK apparel market and what this means for apparel brands’ next steps
Next
Sainsburys
Tesco
ASDA
TK Maxx
H&M
Amazon
Zara
Matalan
New Look
Shein
Sports Direct
Adidas
Temu
JD Sports
Nike
Skechers
Shoe Zone
Clarks
eBay
John Lewis & Partners
River Island
Vinted
ASOS Marketplace
Depop
Etsy
Decathlon
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