Alcoholic Beverages Demand Spaces and Top Trends – Industry Insights

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Reasons to buy the ‘Alcoholic Beverages Demand Spaces’ report:

  • This report helps the market players and alcoholic beverages operators, to understand consumer needs and behavior.
  • Study the concept of “demand spaces” that has been increasing among brands across the FMCG spectrum.
    • Illustrations on the “five Ws”: the who, what, when, where, and whys of consumer attitudes and behaviors.
  • Examines the distinct consumer needs and mindsets within specific sectors and categories with the help of demand spaces in alcoholic beverages.
  • Identifies the top trends in the alcoholic beverages industry including setting a low bar, relaxing at home, picking premium, and promoting provenance and sourcing of brands, to gain a competitive edge.

How is our Alcoholic Beverages Demand Spaces report unique from other reports in the market?

  • Understand the nuances in consumer preferences and how they affect consumer spending decisions in the market for alcoholic drinks.
  • Learn how brands are trying to navigate the challenges in the alcoholic beverages sector and which strategies are positively received by consumers.
  • Explore what are the newest trends among alcoholic drinks and how they can translate into future product launches.

We recommend this valuable source of information to anyone involved in: 

  • ​Beverages/Wine and Spirit Companies – Leaders and Start-ups
  • ​F&B Value Chain – Raw-Material Suppliers, Manufacturers, Packaging, Distribution, and Retailers
  • Retailers – White-Label/FMCG Products Value-chain
  • Consumer Health/Food Regulatory Bodies
  • Leaders and Startups/Business Development Professional Services
  • Market Intelligence, Brand Analysts, and Portfolio Managers
  • M&A/Investment and Consulting Firms

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Alcoholic Beverages Demand Spaces and Top Trends Report Overview

The alcoholic beverages demand spaces and the top trends report explores upcoming trends in the global market for alcoholic beverages and their demand spaces. The report includes seven trends that are connected to GlobalData’s TrendSight’s megatrends and captures and explains consumer preferences and changes within them.

Top Trends ·       Setting the bar low

·       Not going out

·       A glass for everyone

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Top Trends Beverages Demand Spaces and Top Trends

A few of the top trends in the alcoholic beverages sector are setting the bar low, not going out, and a glass for everyone.

Setting the bar low: The impact of the healthy lifestyle trend on the long-term demand for low/no-alcohol beverages is significant. Consumers who are health-conscious and actively seeking low/no-alcohol products and low-calorie refreshment alternatives are driving the demand for these beverages.

Breweries and beverage manufacturers are responding to the healthy lifestyle trend by developing and launching more low/no-alcohol versions of their products to better align with consumer health concerns, the desire for healthier lifestyles, and the preference for organic ingredients.

Not going out: The home is generally a relaxed environment where beverage consumption has a strong comfort component. Moreover, drinking at home provides a sense of relaxation and familiarity that is not available when among strangers. The home environment is also ideal for experimentation with different alcoholic beverages that consumers may not have otherwise engaged with outside the comfort of their own homes.

Mega-trend rankings, 2016-2023

Mega-trend rankings, 2016-2023

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Alcoholic Beverages Demand Spaces and Top Trends – TrendSights Overview

Health & wellness remains the number-one mega-trend tracked by GlobalData as consumers feel the pressures of taking care of themselves ever since the pandemic demonstrated how challenging it can be. Moreover, ease & affordable and comfort & uncertainty remain second and third, respectively because consumers continue to desire affordable products that they feel happy using.

The concept of “demand spaces” has been increasing among brands across the FMCG spectrum. Demand spaces are an iteration of the longstanding analytical mode based around the “five Ws”: the who, what, when, where, and whys of consumer attitudes and behaviors. Demand spaces are manifestations of different combinations of these factors that describe consumption occasions with audiences, product choices, purposes, locations, and so on.

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Key Highlights

  • Positioning low alcoholic beverages as guilt-free beverages through the use of low-calorie and sugar claims can give an additional edge.
  • Omni-channel approaches to sales offer an ease of experience to consumers.
  • Premium packaging designs should utilize minimalistic designs with subtle use of color.
  • Due to greenwashing claims brands need to develop trust alongside sustainability.

Corona
Empirical
Doritos
Fever-Tree
Seagram
Oakpacker
Bira 91
Suntory
Freixnet
Metacask
Grace O'Malley Whiskey

Table of Contents

1. TrendSights overview

2. Setting the bar low

3. Not going out

4. A glass for everyone

5. Picking premium

6. Toasting transparency

7. Ones to watch

8. Digital connoisseurs

Frequently asked questions

Alcoholic Beverages Demand Spaces and Top Trends – Industry Insights standard reports
Currency USD
$1,950

Can be used by individual purchaser only

$3,900

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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