Brazil Beer and Cider Market Insights 2026
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) Brazil’s economy grew by 2.9% in 2023, supported by steady private consumption, favorable export prospects, and a strong labor market.
b) Beer, the largest category, registered annual volume growth of 1.4% in 2023, whereas cider volume increased annually by 8%, fueled by increased mobility and tourism.
Key Highlights
Brazilian consumers are increasingly opting for moderation in alcohol consumption and showing growing interest in low-alcohol and zero-alcohol beer. Bars, restaurants, events, and stadium occasions continue to create demand, enabling the sector’s expansion. Growth was concentrated in premium, imported segments. Even with easing inflation, real purchasing power remained low and kept consumers price-sensitive. Category value rose while per-capita consumption and frequency weakened, especially for mainstream brands.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Brazilian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Heineken
Cervejaria Petropolis
INAB
CRSP
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