United Kingdom Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) A mild technical recession was declared in the UK for 2023, with a very modest GDP growth of 0.1%. Post-pandemic recovery was interrupted by the Russia–Ukraine conflict and the ensuing energy price shock, declined labor participation, and high inflation.
b) Consumer prices increased by 5% annually in November 2023, and they recorded an overall rise of over 20% in the three years leading to May 2024. This impacted the consumer sentiment and alcoholic beverage consumption.
Key Highlights
The UK beer & cider sector experienced a marginal volume decline of 0.001%, impacted by high prices and weak consumer sentiment due to geopolitical tensions. Despite the overall decline, premium products saw moderate growth, indicating a continued interest in higher-quality offerings. The zero-alcohol category grew significantly by 10.6% annually, driven by health-conscious consumers looking to reduce or eliminate alcohol consumption. Consumers became more price-conscious, leading to reduced purchase frequency and a shift towards value-for-money options and private labels. Additionally, discount retailers led the growth in retail, despite holding a small market share, as consumers increasingly sought convenience and cost savings.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the United Kingdom beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
AB InBev UK
Molson Coors Brewers UK
Diageo
Thatchers
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