United Kingdom (UK) Home Heavyside DIY Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Heavyside DIY report offers a comprehensive insight into consumer attitudes in the UK Heavyside DIY market. The report focuses on overall Heavyside DIY products and its five sub-categories: Plaster and plasterboard, Materials, Radiators & plumbing, Roofing & guttering, Cladding & damp proofing, Tarpaulins, and Doors & windows. Consumer data is based on our 2025 UK Heavyside survey, using a panel of 2,000 nationally representative consumers.
Scope
31.5% of UK consumers have purchased heavyside DIY products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. B&Q is the most popular retailer for heavyside DIY, followed by Wickes and Amazon.
Key Highlights
B&Q holds the highest conversion rate in the overall Heavyside DIY market with 80.4%, followed by Wickes.
Materials is the most purchased sub-category in the Heavyside DIY market.
First time purchase is the most important driver influencing purchases of Heavyside DIY.
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
B&M
B&Q
Homebase
IKEA
Screwfix
Tesco
Toolstation
Wickes
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Figures
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