Sponsorship Sector Report – Technology, Media, and Telecommunications (TMT) – Americas 2026
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This report provides an overview of the technology, media, & telecommunications Americas sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
While Americas TMT deal volume grew 58.1% from 2020 to 2025, average deal values declined. Investment remained heavily concentrated in North America, where mature assets command the highest sponsorship premiums.
TMT brands in the Americas prioritize premium properties to convert fans into subscribers. Key players like EA Sports, Verizon, and Microsoft deploy sports partnerships as live technology and commercialization platforms.
Soccer leads Americas deal volume with digital, cross-border reach, while American football delivers concentrated broadcast audiences, prompting leading technology and telecom brands to consolidate capital into major national rights.
Scope
This report looks to offer a detailed insight into the technology, media, & telecommunications Americas sector globally. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Key Highlights
A detailed overview of the TMT Americas sector. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the technology, media, & telecommunications Americas sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.
Verizon
2K Sports
AT&T
Microsoft
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