UK Autumn Trend Items: Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

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The GlobalData Retail UK Autumn Trend Items 2025 report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers buying autumn themed products. The report analyses the market, the major players, the main trends and consumer attitudes.

Key Highlights

Younger consumers are much more likely to buy into autumn trend items than older generations

Home décor & home accessories is the most popular autumn category among autumn shoppers

UK consumers favour supermarkets to shop for autumn products

Reasons to Buy

Use our in-depth consumer insight to learn which autumn categories are shopped the most by consumers and ensure that product offerings are catering to the needs and wants of customers.

Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.

Use our analysis to understand which retailers are leading in autumn trend categories.

Aldi
Amazon
ASDA
B&M
Dunelm
H&M
Home Bargains
Lidl
Marks & Spencer
Morrisons
Next
Primark
Sainsbury's
Temu
Tesco
TK Maxx
Zara

Table of Contents

TREND INSIGHTS

Definitions

Trend Insights – Online

CONSUMER ATTITUDES

Buying Dynamics

Retailer Selection

Channel Usage

Store Type

Device Usage

Fulfilment

Buying Dynamics

Autumn Trend Statements

CATEGORY BREAKDOWN

Buying Dynamics

METHODOLOGY

Technical details: consumer survey work

Table

Autumn trend products bought on impulse (%), 2025

Categories purchased by home decor & home accessories shoppers (%), 2025

Top 10 retailers among home decor & home accessories shoppers (%), 2025​

Categories purchased by soft furnishings shoppers (%), 2025​

Top 10 retailers among soft furnishings shoppers (%), 2025​

Categories purchased by autumn-inspired clothing & accessories shoppers (%), 2025​

Top 10 retailers among autumn-inspired clothing & accessories shoppers (%), 2025​

Categories purchased by tableware shoppers (%), 2025​

Top 10 retailers among tableware shoppers (%), 2025​

Categories purchased by autumn-inspired nightwear shoppers (%), 2025​

Top 10 retailers among autumn-inspired nightwear shoppers (%), 2025​

Figures

Proportion of all respondents purchasing autumn trend items, total (%) 2025 and by demographic and region (%) 2025

Retailers shopped at for autumn trend items, (%) 2025

What’s driving retailer selection, (%) 2025

Consumers using each channel for autumn trend items, (%) 2025

Consumers using each store type for autumn trend items, (%) 2025

Consumers using each device for autumn trend purchases, (%) 2025

Consumers using each fulfilment option for autumn trend purchases made online, (%) 2025

Autumn trend shoppers buying on impulse, total (%) 2025

Agreement and disagreement with statements about autumn seasonal shopping, 2025

Autumn trend shoppers purchasing home decor & home accessories, total (%) 2025 and by demographic (%) 2025

Autumn trend shoppers purchasing soft furnishings, total (%) 2025 and by demographic (%) 2025

Autumn trend shoppers purchasing autumn-inspired clothing & accessories, total (%) 2025 and by demographic (%) 2025

Autumn trend shoppers purchasing tableware, total (%) 2025 and by demographic (%) 2025

Autumn trend shoppers purchasing autumn-inspired nightwear, total (%) 2025 and by demographic (%) 2025

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