Sponsorship Sector Report – Business and Consumer Services 2026
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This report provides an overview of the Business & Consumer Services sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
Business & consumer services sports sponsorship reached $1.13B annually in 2025, up 88.6% from 2020.
Soccer leads both volume and value, combining many low-value renewals with occasional major rights deals; basketball and American football generate higher-value packages via venues and teams.
Brands in the sector use sports sponsorship to reach focused audiences and decision-makers, leveraging live events to demonstrate service quality through hospitality, catering delivery, and on-site operational performance.
Scope
This report looks to offer a detailed insight into the Business & Consumer Services sector globally. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Reasons to Buy
For those wanting an in-depth analysis of how the Business & Consumer Services sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.
Table of Contents
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