Consumer and Market Insights: Fish & Seafood in the Philippines
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The Philippines Fish & Seafood is forecast to register strong growth in value as well as volume terms during 2015-2020. The Fresh Fish & Seafood (Counter) category has the largest volume share, while the Frozen Fish & Seafood category is forecast to register fastest growth during 2015-2020. Value-for-money Fish & Seafood products such as private-labels are in good demand as a many Filipino consumers fall under the lower and middle income groups. Halal-certified Fish & Seafood products will gain popularity even among non-Muslim consumers as they are perceived to be of high-quality.
Scope
• Growing economy and presence of a large young population base is driving the consumer packaged goods market in the Philippines.
• The Fish & Seafood market is led by the Chilled Raw Packaged Fish & Seafood – Processed category in value terms.
• The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020
• Time Scarcity and Personalized Health are the major consumer trends driving the growth of Fish & Seafood market in the Philippines.
• Halal-certified Fish & Seafood products will gain demand in future in the country.
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Access to analysis on products launched in the market
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Century Canning Corporation(Century Pacific Group)
Alson`s Aquaculture Corporation
Century Pacific Group
Alson`s Aquaculture Corporation
Toscano Food Industry
Seaking
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