Source Market Insights: India
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Indian outbound trips have been growing fast in recent years, from 13 million in 2010 to 19.4 million in 2015. Further growth is expected and Canadean forecasts a total of 32.3 million outbound trips in 2020, making India one of the fastest-growing outbound markets in the world. Business trips still account for the largest amount of outbound trips (33.2%); however, leisure is the fastest-growing segment. Outbound spending increased by 6% in 2015, reaching US$15.1 billion.
Scope
• Indians prefer to book their holidays directly through the internet (48% of all bookings ). In 2016, 13% of all online bookings will be made by smartphone and this is estimated to become the most popular device for bookings in the near future as India has the fastest-growing smartphone user base in the world
• India depends heavily on its air network as 97% of all outbound trips are by air. However, India is trying to build up its cruise industry as two international cruise lines start sailing to India, using Mumbai as their main port
• The UK is India’s largest European source market, with 447,301 trips made in 2015. Due to the high number of Indian diaspora living in the UK, VFR is an important segment; however, leisure is making ground. Malaysia is another key destination for India, which had 800,000 visitors in 2015. Shopping is one of the main reasons for Indian tourists to visit Malaysia.
Reasons to Buy
Make strategic business decisions using historic and forecast market data related to india’s Outbound Travel & Tourism sector
Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
Direct the promotional efforts on most promising markets by identifying the key source and destination countries.
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