Travel and Tourism in Spain to 2020

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Published: April 01, 2016 Report Code: TT0315MR-ST

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Key Players
Table of Contents
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Spain’s inbound tourism recorded another successful year with strong growth in arrivals. The recently improved economic scenario means Spaniards prefer outbound trips over domestic tourism. Although, the unemployment rate is still high, GDP at constant prices grew by 1% in 2014 and 3% in 2015. Domestic trips declined by -3.4% in 2014 and -1.1% in 2015, while outbound trips increased by 4.8% and 2% respectively.

Scope

• With a record number of international arrivals, Spain’s tourism sector continued to expand at a healthy pace in 2015. Inbound trips increased by 4.8% in 2015, totaling 68.1 million, while expenditure expanded by 3.3% valuing EUR60.2 billion (US$66.8 billion). This is not surprising as the country topped Travel & Tourism Competitiveness Index (TTCI) global rankings for the first time, according to The Travel & Tourism Competitiveness Report 2015 by the World Economic Forum (WEF). Furthermore, Spain’s tourism benefitted from the tough situation in a few countries in North Africa and the Middle East (for instance, extremist attacks in Tunisia), which are competitors to Spain in the sun and beach category. However, arrivals from Norway (the 10th largest source market with 1.5 million trips) fell by 2% in 2015 due to economic problems in that country. Driven by an improving economic scenario, outbound tourism also registered growth in 2015 with trips increasing by 2% and expenditure by 13.6%. During 2016–2020, inbound trips are projected to grow at a CAGR of 3.3%, reaching 80.3 million by 2020. Outbound trips are expected to increase to 13.2 million by 2020

• There has been strong growth in Chinese arrivals to Spain in recent years, with trips growing at a CAGR of 17.4% during 2009–2014. Unlike most travelers who visit Spain for the sun and the beaches, the Chinese prefer tourism related to gastronomy, shopping (luxury items), and culture

• The moratorium put in place by the mayor of Barcelona, Ada Colau Ballano, regarding approval of new hotels and short-term rentals until July 2016 is expected to affect new room supply. This is likely to result in the delay of 35 new projects (3,000 rooms). Barcelona is becoming uninhabitable for residents due to the surge in tourists. The moratorium is part of a plan that is being developed to ensure that Barcelona does not end up like Venice; the population has fallen from 180,000 in the 1960s to 60,000 at present, as the city welcomes over two million visitors annually

Reasons to Buy

Make strategic business decisions using historic and forecast market data related to Spain’s Travel & Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Direct promotional efforts on the most promising markets by identifying the key source and destination countries.

Ryanair
Vueling
Iberia
Air Europa
EasyJet
Meliá Hotels International S.A.
NH Hoteles S.A.
Paradores de Turismo de España S.A.
Marriott International Inc.
Barceló Hotels and Resorts
Catalonia Hotels & Resorts
Grupo Playa Sol
IBEROSTAR Hoteles
Riu Hotels &

Executive Summary

Introduction

Travel and Tourism Sector in Context

Domestic Tourism

• Market summary and key developments in Spanish domestic tourism market

• Historical and projected figures for domestic trips and domestic expenditure in Spain

• Domestic trips–trips by purpose of visit and by season, average length of trip and overnight stays

Inbound Tourism

• Market summary and key developments in Spanish inbound tourism market

• Historical and projected figures for inbound trips and inbound expenditure in Spain

• Tourist arrivals from top 10 countries to Spain

• Inbound trips–trips by purpose of visit and mode of transport

• Inbound trips–average length of trip and overnight stays

Outbound Tourism

• Market summary and key developments in Spanish outbound tourism market

• Historical and projected figures for outbound trips and outbound expenditure in Spain

• Tourist departures to top 10 countries from Spain

• Outbound trips–trips by purpose of visit and mode of transport

• Outbound trips–average length of trip and overnight stays

Airlines

• Market summary and key developments in Spanish airlines industry

• Revenues and seats sold in Spanish airlines market

• Low cost airlines in Spain–seats available, seats sold and load factor

• Low cost airlines in Spain–total revenue and revenue per customer

• Low cost airlines in Spain–revenue generating passenger kilometers versus kilometers available

• Full service airlines in Spain–seats available, seats sold and load factor

• Full service airlines in Spain–total revenue and revenue per customer

• Full service airlines in Spain–revenue generating passenger kilometers versus kilometers available

• Charter airlines in Spain–seats available, seats sold and load factor

• Charter airlines in Spain–total revenue and revenue per customer

• Charter airlines in Spain–revenue generating passenger kilometers versus kilometers available

• Competitive landscape

Hotels

• Market summary and key developments in Spanish hotel industry

• Revenues, room nights available and revenue per available room in Spanish hotel industry

• Hotel establishments by category and available hotel rooms by category in Spain

• Budget hotels in Spain–revenues, room occupancy rates, room nights available and room nights occupied

• Budget hotels in Spain–revenue per available room and revenue per occupied room

• Budget hotels in Spain–revenue by customer type and guests by customer type

• Midscale hotels in Spain–revenues, room occupancy rates, room nights available and room nights occupied

• Midscale hotels in Spain–revenue per available room and revenue per occupied room

• Midscale hotels in Spain–revenue by customer type and guests by customer type

• Upscale hotels in Spain–revenues, room occupancy rates, room nights available and room nights occupied

• Upscale hotels in Spain–revenue per available room and revenue per occupied room

• Upscale hotels in Spain–revenue by customer type and guests by customer type

• Luxury hotels in Spain–revenues, room occupancy rates, room nights available and room nights occupied

• Luxury hotels in Spain–revenue per available room and revenue per occupied room

• Luxury hotels in Spain–revenue by customer type and guests by customer type

• Competitive Landscape

Car Rental

• Market value of car rental industry in Spain

• Car rental value in Spain by rental type and location, and average revenue per day

• Car rental in Spain–fleet size, rental days and market utilization rate

Travel Intermediaries

• Market value of travel intermediaries industry in Spain

• Travel intermediaries’ online revenues and in-store revenues by provider

Airport Profiles

Market Data

• Domestic tourism

• Inbound tourism

• Outbound tourism

• Airlines

• Hotels

• Car rental

• Travel intermediaries

• Tourism output

• Tourism employment

Appendix

• Travel and tourism sector definitions

Table

Table 1: Domestic Trips – Overnight Stays, 2010–2020

Table 2: Average Length of Domestic Trip, 2010–2020

Table 3: Tourist Arrivals from Top 10 Countries, 2010–2020

Table 4: Inbound Trips – Overnight Stays, 2010–2020

Table 5: Average Length of Inbound Trip, 2010–2020

Table 6: Tourist Departures to Top 10 Countries, 2010–2020

Table 7: Outbound Trips – Overnight Stays, 2010–2020

Table 8: Average Length of Outbound Trip, 2010–2020

Table 9: Seats Available Low Cost Airlines and Load Factor (%), 2010–2020

Table 10: Total Revenue by Low Cost Airlines and Revenue per Customer, 2010–2020

Table 11: Seats Available Full Service Airlines and Load Factor, 2010–2020

Table 12: Total Revenue by Full Service Airlines and Revenue per Customer, 2010–2020

Table 13: Seats Available Charter Airlines and Load Factor, 2010–2020

Table 14: Total Revenue by Charter Airlines and Revenue per Customer, 2010–2020

Table 15: Budget Hotels, Room Occupancy Rates (%)

Table 16: Budget Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 17: Midscale Hotels, Room Occupancy Rates (%)

Table 18: Midscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 19: Upscale Hotels, Room Occupancy Rates (%)

Table 20: Upscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 21: Luxury Hotels, Room Occupancy Rates (%)

Table 22: Luxury Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 23: Top 10 Hotels (Volume), 2015

Table 24: Car Rentals: Average Revenue per Day, 2010–2020

Table 25: Car Market Utilization Rate(%), 2010–2020

Table 26: Travel Intermediaries Online Revenues by Type of Tourist, 2010–2020

Table 27: Travel Intermediaries In-Store Revenues by Provider, 2010–2020

Table 28: Number of Domestic Trips by Purpose, 2011–2020

Table 29: Domestic Trips – Overnight Stays, 2011–2020

Table 30: Total Domestic Tourism Expenditure by Category, 2011–2020

Table 31: Average Expenditure per Domestic Tourist by Category, 2011–2020

Table 32: International Arrivals by Region, 2011–2020

Table 33: International Arrivals by Purpose of Visit, 2011–2020

Table 34: International Arrivals by Mode of Transport, 2011–2020

Table 35: Inbound Trips – Overnight Stays, 2011–2020

Table 36: Total Inbound Tourism Expenditure by Category, 2011–2020

Table 37: Average Expenditure per Inbound Tourist by Category, 2011–2020

Table 38: International Departures by Region, 2011–2020

Table 39: International Departures by Purpose of Visit, 2011–2020

Table 40: International Departures by Mode of Transport, 2011–2020

Table 41: Outbound Trips – Overnight Stays, 2011–2020

Table 42: Total Outbound Tourism Expenditure by Category, 2011–2020

Table 43: Average Expenditure per Outbound Tourist by Category, 2011–2020

Table 44: Seats Available by Airline Type, 2011–2020

Table 45: Seats Sold by Airline Type – Business Travel, 2011–2020

Table 46: Seats Sold by Airline Type – Leisure Travel, 2011–2020

Table 47: Load Factor by Airline Type (%), 2011–2020

Table 48: Passenger Kilometers Available by Airline Type, 2011–2020

Table 49: Revenue Generating Passenger Kilometers Available by Airline Type, 2011–2020

Table 50: Revenue per Passenger by Airline Type, 2011–2020

Table 51: Total Revenue by Airline Type, 2011–2020

Table 52: Establishments by Hotel Category, 2011–2020

Table 53: Available Hotel Rooms by Hotel Category, 2011–2020

Table 54: Room Occupancy Rate by Hotel Category (%), 2011–2020

Table 55: Room Nights Available by Hotel Category, 2011–2020

Table 56: Room Nights Occupied by Hotel Category, 2011–2020

Table 57: Average Revenue per Available Room by Hotel Category, 2011–2020

Table 58: Revenue per Occupied Room by Hotel Category, 2011–2020

Table 59: Total Revenue Per Available Room by Hotel Category, 2011–2020

Table 60: Total Revenue by Hotel Category and Customer Type, 2011–2020

Table 61: Guests by Hotel Category and Customer Type, 2011–2020

Table 62: Car Rental – Market Value by Customer Type and Rental Location, 2011–2020

Table 63: Car Rental – Fleet Size, 2011–2020

Table 64: Car Rental Occasions, 2011–2020

Table 65: Car Rental Days, 2011–2020

Table 66: Car Rental – Average Rental Length, 2011–2020

Table 67: Car Rental – Market Utilization Rate (%), 2011–2020

Table 68: Car Rental – Average Revenue per Day, 2011–2020

Table 69: Travel Intermediaries Market Value by Product Type, 2011–2020

Table 70: Travel Intermediaries Online Revenues by Provider, 2011–2020

Table 71: Travel Intermediaries Online Revenues by Type of Tourist, 2011–2020

Table 72: Travel Intermediaries In-store Revenues by Provider, 2011–2020

Table 73: Travel Intermediaries In-store Revenues by Type of Tourist, 2011–2020

Table 74: Travel Agent Revenues from Domestic Tourism by Sales Channel, 2011–2020

Table 75: Travel Agent Revenues from International Tourism by Sales Channel, 2011–2020

Table 76: Tour Operator Revenues from Domestic Tourism by Sales Channel, 2011–2020

Table 77: Tour Operator Revenues from International Tourism by Sales Channel, 2011–2020

Table 78: Other Intermediaries Revenues from Domestic Tourism by Sales Channel, 2011–2020

Table 79: Other Intermediaries Revenues from International Tourism by Sales Channel, 2011–2020

Table 80: Total Tourism Output by Category, 2011–2020

Table 81: Direct Tourism Output by Category, 2011–2020

Table 82: Indirect Tourism Output by Category, 2011–2020

Table 83: Total Tourism Output Generated per Employee by Category, 2011–2020

Table 84: Direct Tourism Output Generated per Employee by Category, 2011–2020

Table 85: Indirect Tourism Output Generated per Employee by Category, 2011–2020

Table 86: Total Tourism Employment by Category, 2011–2020

Table 87: Direct Tourism Employment by Category, 2011–2020

Table 88: Indirect Tourism Employment by Category, 2011–2020

Table 89: Average Salary per Employee by Category, 2011–2020

Table 90: Total Gross Income Generated by Total Tourism Employment by Category, 2011–2020

Figures

Figure 1: Domestic trips, 2010–2020

Figure 2: Domestic expenditure, 2010–2020

Figure 3: Domestic Tourism by Purpose of Visit, 2010–2020

Figure 4: Number of Trips by Season – Domestic & Outbound, 2015

Figure 7: Inbound Trips, 2010–2020

Figure 8: Inbound Expenditure, 2010–2020

Figure 9: Inbound Tourism by Purpose of Visit, 2010–2020

Figure 10: International Arrivals by Mode of Transport, 2010–2020

Figure 11: Outbound Trips, 2010–2020

Figure 12: Outbound Expenditure, 2010–2020

Figure 13: Outbound Trips by Purpose of Visit, 2010–2020

Figure 14: International Departures by Mode of Transport, 2010–2020

Figure 15: Revenues of Airlines Industry, 2010–2020

Figure 16: Seats Sold in Airlines Industry, 2010–2020

Figure 17: Seats Sold by Low Cost Airlines

Figure 18: Revenue Generating Passenger Kilometers, versus Kilometers Available, Low Cost Airlines

Figure 19: Seats Sold by Full Service Airlines

Figure 20: Revenue Generating Passenger Kilometers, versus Kilometers Available, Full Service Airlines

Figure 21: Seats Sold by Charter Airlines

Figure 22: Revenue Generating Passenger Kilometers, versus Kilometers Available, Charter Airlines

Figure 23: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015

Figure 24: Revenues of Hotel Industry, 2010–2020

Figure 25: Room Nights Available and Revenue per Available Room, 2010–2020

Figure 26: Hotel Establishments by Category, 2010–2020

Figure 27: Available Hotel Rooms by Category, 2010–2020

Figure 28: Total Hotel Revenue, Budget Hotels, 2010–2020

Figure 29: Budget Hotels – Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010–2020

Figure 30: Budget Hotel Revenue by Customer Type (%), 2015

Figure 31: Budget Hotel Number of Guests by Customer Type (%), 2015

Figure 32: Total Hotel Revenue, Midscale Hotels, 2010–2020

Figure 33: Midscale Hotels – Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010–2020

Figure 34: Midscale Hotel Revenue by Customer Type (%), 2015

Figure 35: Midscale Hotel Number by Customer Type (%), 2015

Figure 36: Total Hotel Revenue, Upscale Hotels, 2010–2020

Figure 37: Upscale Hotels – Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010–2020

Figure 38: Upscale Hotel Revenue by Customer Type (%), 2015

Figure 39: Upscale Hotel Number by Customer Type (%), 2015

Figure 40: Total Hotel Revenue, Luxury Hotels, 2010–2020

Figure 41: Luxury Hotels, Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Figure 42: Luxury Hotel Revenue by Customer Type (%), 2015

Figure 43: Luxury Hotel Number by Customer Type (%), 2015

Figure 44: Market Value of Car Rental Industry, 2010–2020

Figure 45: Car Rental Value by Rental Type and Location, 2010–2020

Figure 46: Car Fleet Size, Car Rental Days and Average Rental Length, 2010–2020

Figure 47: Market Value of Travel Intermediaries Industry, 2010–2020

Figure 48: Travel Intermediaries Online Revenues by Provider, 2010–2020

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