The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2021

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Published: February 28, 2017 Report Code: GDVR1147MR-ST

Report Overview
Key Players
Table of Contents
Table
Figures

GlobalData’s 'The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Italian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including direct debits, check payments, payment cards, cash transactions and credit transfers during the review period (2012–2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2017–2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

GlobalData’s 'The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2021' report provides top-level market analysis, information and insights into the Italian cards and payments industry, including:

– Current and forecast values for each market in the Italian cards and payments industry, including debit, credit and charge cards.
– Detailed insights into payment instruments including direct debit, credit transfers, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
– E-commerce market analysis.
– Analysis of various market drivers and regulations governing the Italian cards and payments industry.
– Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
– Comprehensive analysis of consumer attitudes and buying preferences for cards.
– The competitive landscape in the Italian cards and payments industry.

Scope

– This report provides a comprehensive analysis of the Italian cards and payments industry.

– It provides current values for the Italian cards and payments industry for 2016, and forecast figures to 2021.

– It details the different demographic, economic, infrastructural and business drivers affecting the Italian cards and payments industry.

– It outlines the current regulatory framework in the industry.

– It details marketing strategies used by various banks and other institutions.

Key Highlights

– The emergence of digital banks is likely to accelerate a shift towards electronic payments in Italy. The German-based mobile-only bank Number26 launched its services in Italy in December 2015, allowing consumers to conduct banking transactions entirely on their mobile phones. Similarly, in 2013, Banca Nazionale del Lavoro (BNL) launched Hello Bank!, a digital-only bank that offers customers standard banking features. In January 2017, UniCredit Bank announced its plans to launch the mobile-only Buddybank, which will offer current accounts, credit and debit cards, personal loans and 24/7 personal assistance.

– To promote electronic payments, the No Cash Day Project was launched in 2011. The project, sponsored by the Italian Premiership and the Ministry of Economy, was launched to raise awareness and promote the benefits of electronic payments through conferences, interviews, surveys and contests. A national project aimed to reduce cash payments was launched in 2015, in association with Maestro, Mastercard, Visa, UbiBanca, Bancomat Consortium and Banco Popolare. As part of this, Bergamo was made a cashless city. Residents were offered discount coupons and vouchers on a daily and monthly basis for adopting electronic payment platforms. According to CartaSi, the city of Bergamo far exceeded the goal of the cashless city project by registering 611,623 cashless transactions in May 2015 against the set goal of 565,000 card transactions.

– To curb tax evasion and money laundering, the government introduced a cap of US$1,119.9 (EUR1,000) on cash transactions in 2011. The cap aimed to reduce Italian society’s dependence on cash to promote electronic transactions. The cap was revised, however, and from January 2016 consumers were able to make cash transactions of up to US$3,359.8 (EUR3,000).

Reasons to Buy

– Make strategic business decisions, using top-level historic and forecast market data, related to the Italian cards and payments industry and each market within it.

– Understand the key market trends and growth opportunities in the Italian cards and payments industry.

– Assess the competitive dynamics in the Italian cards and payments industry.

– Gain insights into marketing strategies used for various card types in Italy.

– Gain insights into key regulations governing the Italian cards and payments industry.

Bancomat
Visa
Mastercard
Poste Italiane
UniCredit
Intesa Sanpaolo
BNL
Banco Popolare
American Express
Diners Club
CartaSi
Deutsche Bank
Agos Ducato
Gruppo Bancario Iccrea
BNL Positivity

Executive Summary

1.1. Market overview

1.2. Key facts

1.3. Top five industry events

2 Payment Instruments

2.1. Current payment environment

3 E-Commerce and Alternative Payments

3.1. E-Commerce market analysis

3.2. Alternative payment solutions

3.2.1. MySi

3.2.2. PayPal

3.2.3. Boku

3.2.4. Jiffy Pay

3.2.5. MasterPass

3.2.6. Vodafone Pay

3.2.7. e-Postpay

3.2.8. Paysafecard

3.2.9. Ukash

3.2.10. PAYGO

3.2.11. Seqr

4 Regulations in the Cards and Payments Industry

4.1. Regulatory framework

4.1.1. SEPA cards framework

4.1.2. Interchange fee regulations

4.2. Anti-money laundering

4.3. Foreign direct investment regulations

5 Analysis of Cards and Payments Industry Drivers

6 Payment Cards

7 Debit Cards

7.1. Debit cards market analysis

7.2. Competition in debit cards market

7.3. Debit cards comparison

8 Pay Later Cards

8.1. Pay later cards market analysis

8.2. Competition in pay later cards market

8.3. Pay later cards comparison

9 Prepaid Cards

10 Merchant Acquiring

11 Appendix

11.1. Abbreviations and acronyms

11.2. Supplementary data

11.3. Definitions

11.4. Common payment card features

11.5. Methodology

11.6. Bibliography

11.7. Further reading

Table

Table 1: Italy, Key Facts, 2016

Table 2: Italy, Regional Benchmarking of Payment Cards, 2016

Table 3: Italy, Mode of Entry of Foreign Banks

Table 4: Italy, Debit Cards Comparison and Key Features, 2016

Table 5: Italy, Credit Cards Comparison and Key Features, 2016

Table 6: Italy, Charge Cards Comparison and Key Features, 2016

Table 7: Italy, Payment Instrument Transaction Values (EUR Billion), 2012–2016

Table 8: Italy, Payment Instrument Transaction Values (US$ Billion), 2012–2016

Table 9: Italy, Payment Instrument Transaction Volumes (Million), 2012–2016

Table 10: Italy, Payment Cards in Circulation by Type (Million), 2012–2021

Table 11: Italy, Volume of Payment Card Transactions (Million), 2012–2021

Table 12: Italy, Value of Payment Card Transactions (EUR Billion), 2012–2021

Table 13: Italy, Value of Payment Card Transactions (US$ Billion), 2012–2021

Table 14: Italy, Debit Cards in Circulation (Million), 2012–2021

Table 15: Italy, Debit Card Transaction Volumes, 2012–2021

Table 16: Italy, Debit Card Transaction Values (EUR), 2012–2021

Table 17: Italy, Debit Card Transaction Values (US$), 2012–2021

Table 18: Italy, Debit Cards in Circulation by Scheme (Million), 2012–2016

Table 19: Italy, Debit Card Transaction Values by Scheme (EUR Billion), 2012–2016

Table 20: Italy, Debit Card Transaction Values by Scheme (US$ Billion), 2012–2016

Table 21: Italy, Debit Card Transaction Values by Issuer (EUR Billion), 2012–2016

Table 22: Italy, Debit Card Transaction Values by Issuer (US$ Billion), 2012–2016

Table 23: Italy, Pay Later Cards in Circulation (Million), 2012–2021

Table 24: Italy, Pay Later Card Transaction Volumes, 2012–2021

Table 25: Italy, Pay Later Card Transaction Values (EUR), 2012–2021

Table 26: Italy, Pay Later Card Transaction Values (US$), 2012–2021

Table 27: Italy, Pay Later Cards in Circulation by Scheme (Million), 2012–2016

Table 28: Italy, Pay Later Card Transaction Values by Scheme (EUR Billion), 2012–2016

Table 29: Italy, Pay Later Card Transaction Values by Scheme (US$ Billion), 2012–2016

Table 30: Italy, Pay Later Card Transaction Values by Issuer (EUR Billion), 2012–2016

Table 31: Italy, Pay Later Card Transaction Values by Issuer (US$ Billion), 2012–2016

Table 32: Italy, Credit Cards in Circulation (Million), 2012–2021

Table 33: Italy, Credit Card Transaction Volumes, 2012–2021

Table 34: Italy, Credit Card Transaction Values (EUR), 2012–2021

Table 35: Italy, Credit Card Transaction Values (US$), 2012–2021

Table 36: Italy, Credit Cards in Circulation by Scheme (Thousand), 2012–2016

Table 37: Italy, Credit Card Transaction Values by Scheme (EUR Million), 2012–2016

Table 38: Italy, Credit Card Transaction Values by Scheme (US$ Million), 2012–2016

Table 39: Italy, Charge Cards in Circulation (Million), 2012–2021

Table 40: Italy, Charge Card Transaction Volumes, 2012–2021

Table 41: Italy, Charge Card Transaction Values (EUR), 2012–2021

Table 42: Italy, Charge Card Transaction Values (US$), 2012–2021

Table 43: Italy, Charge Cards in Circulation by Scheme (Thousand), 2012–2016

Table 44: Italy, Charge Card Transaction Values by Scheme (EUR Billion), 2012–2016

Table 45: Italy, Charge Card Transaction Values by Scheme (US$ Billion), 2012–2016

Table 46: Italy, Prepaid Cards in Circulation (Million), 2012–2021

Table 47: Italy, Prepaid Card Transaction Values (EUR Billion), 2012–2021

Table 48: Italy, Prepaid Card Transaction Values (US$ Billion), 2012–2021

Table 49: Italy, Merchant Acquiring Transaction Volumes (Billion), 2011–2020

Table 50: Italy, Merchant Acquiring Transaction Values (EUR Billion), 2011–2020

Table 51: Italy, Merchant Acquiring Transaction Values (US$ Billion), 2011–2020

Table 52: Italy, Acquirers’ Transaction Volumes (Million), 2011–2015

Table 53: Italy, Acquirers’ Transaction Values (EUR Billion), 2011–2015

Table 54: Italy, Acquirers’ Transaction Values (US$ Billion), 2011–2015

Table 55: Italy, Retail Outlets and Card Accepting Merchants (Million), 2011–2020

Table 56: Italy, Debit Card Average Interchange Fees (%), 2011–2015

Table 57: Italy, Debit Card Merchant Service Charge and Interchange Fee (%), 2011–2020

Table 58: Italy, Pay Later Card Average Interchange Fees (%), 2011–2015

Table 59: Italy, Pay Later Card Merchant Service Charge and Interchange Fee (%), 2011–2020

Table 60: Definitions of Commonly Used Terms

Table 61: Common Features of Payment Cards

Table 62: Annual Average Exchange Rate (EUR–US$), 2012–2021

Figures

Figure 1: Italy, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016

Figure 2: Italy, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016

Figure 3: Italy, E-Commerce Value

Figure 4: Italy, Population and Economic Indicators

Figure 5: Italy, ATMs, POS Terminals and Household Consumption

Figure 6: Italy, Payment Cards Transaction Value and Cards in Circulation, 2012–2021

Figure 7: Italy, Debit Card Penetration and Turnover Per Card

Figure 8: Italy, Debit Cards Scheme and Issuer Transaction Value Share (%), 2016

Figure 9: Italy, Pay Later Card Penetration and Turnover Per Card

Figure 10: Italy, Pay Later Cards Scheme and Issuer Transaction Value Share (%), 2016

Figure 11: Italy, Prepaid Cards in Circulation and Transaction Value, 2012–2021

Figure 12: Italy, Merchant Acquiring Transaction Volume and Value, 2011–2020

Figure 13: Italy, Acquirers’ Market Share in Terms of Transaction Volume and Value (%), 2015

Figure 14: Italy, Average Merchant Service Charge and Interchange Fee (%), 2011–2020

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