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Sector Analysis
Global Esports Business in 2020 - Sponsorship and Media Rights Analysis
This report profiles the major commercial themes in esports in order to provide an evaluation of the global market’s performance over the course of 2020 alongside its outlook.
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Company Insights
Analysing the Potential Commercial Impact of 2022 Beijing Winter Olympic Games
The Olympic Games are utilised by host nations and cities as a means of generating both local and national economic stimulation through mass tourism and spending and can often act as a catalyst for a new era of socioeconommic development for a country. The 2022 Winter Olympics is set to be a historic mulestone for the Olympic Movement as Beijing becomes the first city to host both the Summer and Winter Games after the 2008 Summer Olympics 13 years ago....
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Sector Analysis
Sports Broadcast on Free-to-Air TV in Thailand - Market Insights
This country report provides an overview of Thailand's free-to-air TV market in relation to sport
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Sector Analysis
Sports Broadcast on Pay-TV in Thailand - Market Insights
This country report provides an overview of Thailand's pay-TV market in relation to sport
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Sector Analysis
Jersey Sponsorship at the 2020 League of Legends World Championships
According to Newzoo, the global provider of Esports and gaming analytics, sponsorship will be worth $548 million for 2020, 61 per cent of total Esports revenues for the year. In this piece, GlobalData analyses jersey sponsorship at this years biggest Esports event, the League of Legends (LOL) World Championships, to help paint a picture of the spaces current sponsorship landscape.
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Sector Analysis
La Liga Soccer League - Business Analysis, Sponsorship Portfolio and response to COVID-19
A detailed insight into the inner workings of La Liga, its commercial structure and its response to COVID-19
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Consumer Insights
FIFA World Cup Products and Marketing - Trend Overview, Consumer Insight and Strategies
The report looks into how brands over the world are promoting the World Cup with their products. The World Cup is one of the biggest events on the calendar for brands. Undeniably the event has a huge impact on revenue and brand awareness for sponsors and other companies marketing their products and services during the period. Despite some hesitation over ethical dilemmas at this year’s competition in Qatar, most brands have found innovative methods of marketing, targeting at-home consumption occasions...
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Report Bundle
Tech in Sports - Report Bundle (5 Reports)
“The world of games and sports is growing at a fast pace with new inventions and innovations. One sport that has been able to resist the use of high-tech assistance until very recently is soccer/football. But who knew that gone are the days when only human eyes had to make judgments just based on player movements? Thanks to today’s rise of everything from GPS trackers to RFID chips, sports officials can calculate scores with instant and impartial data.” As a...
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Sector Analysis
Europe, Middle East and Africa (EMEA) Esports Business - Property Profile, Sponsorship and Media Landscape
The Esports market is particularly starting to take off in the Middle East as the region continues a big push into wider sports market as it looks to distance itself from human rights violations. Big money being thrown at Esports in the Middle East as competitions held in the region are offering large prize money as a way of attracting the best players to its tournaments. Mobile gaming is at the heart of the Esports evolution in these smaller markets...
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Thematic Analysis
Anti-Doping in Sport - Thematic Research
Cheating has always been a concern in sport. With increased commercialization and an ever-increasing amount of money involved, the stakes in sport have never been higher. As a result, the rewards for winning are as high as they have ever been, and with this comes the potential for cheating. While most athletes are likely clean from doping, several major scandals in the last decade have challenged this notion.
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