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Case Studies
Coronavirus (COVID-19) - Case Study: Strategic actions that destinations can take
COVID-19 is threatening many tourist destinations. They are experiencing a huge economic loss from drastic decreases in tourism numbers. Tourism businesses and authorities can take strategic actions to reduce the impacts and restore tourism demand. Tourist destinations must take action now and continue to do so once COVID-19 has been controlled to minimize negative impacts and restore tourism numbers. Key Highlights - The Tourism sector is currently one of the hardest-hit by the outbreak of the coronavirus disease (COVID-19), with...
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Sector Analysis
Hot Topic Brief - Impact of COVID-19 on the global airline industry
COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. No industry has seen a greater impact than airlines. Key Highlights - Qantas and Jet2 added to pessimism this week as they announced potential permanent job losses and, in the case of the latter, reduced schedules for 2020 and 2021. - However, the news is not all bad and it is crucial that positive signs are not ignored. Virgin Australia has found a buyer in Bain Capital...
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Sector Analysis
Hot Topic Brief - Impact of COVID-19 on the global lodging industry
COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and the lodging industry is very much impacted. Key Highlights - The AA has recently launched a ‘Covid Confident accreditation scheme’ for the hospitality industry in the UK, to help instill public confidence in domestic tourism as lockdown measures ease. The free scheme is open to hotels, B&Bs, self-catering properties, campsites and other accommodation types, as well as...
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Sector Analysis
Hot Topic Brief - Impact of COVID-19 on the global cruise industry
COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and the cruise industry is being greatly impacted. Key Highlights - The Government of the Maldives is allowing cruise ships to call again in August, and has released a comprehensive 28-page document, Guidelines for Restarting Tourism in the Maldives. Cruise ships and yachts arriving in the Maldives are mainly exempt from the new general tourism guidelines and must...
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Sector Analysis
Hot Topic Brief - Impact of COVID-19 on global travel intermediaries
COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and intermediaries are very much affected. Key Highlights - Expedia Group is getting rid of the HomeAway brand in the United States as it looks to simplify the branding of its vacation rental portfolio. Initially, users of the HomeAway website in the U.S. will be redirected to Vrbo.com, and users of its app will be asked to download...
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Sector Analysis
Company Impact Report - Airlines: Analysis of the impact of COVID-19 for major airlines using the SWOT framework
COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and few industries have seen as much disruption as airlines. Key Highlights - Demand for air travel has dropped markedly and this is reflected in the erratic share price performance for many multinational airlines. - Using the COVID-19 pandemic as a time to create positive PR or plan on future consolidation implies that many potential opportunities are progressive...
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Sector Analysis
Company Impact Report - Lodging: Analysis of the impact of COVID-19 for major lodging companies using the SWOT framework
COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and the lodging industry is very much impacted. Key Highlights - Occupancy rates around the globe are dropping rapidly, this is reflected in the steep drop in share price for most multi-national hotel companies. - Using the COVID-19 pandemic as a time to create positive PR or plan on future consolidation implies that many potential opportunities are progressive...
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Sector Analysis
Company Impact Report - Cruises: Analysis of the impact of COVID-19 for major cruise companies using the SWOT framework
COVID-19, commonly referred to as the Coronavirus, is dominating headlines the world over. The travel & tourism sector is suffering significant disruption and few industries have seen as much disruption as cruise liners. Key Highlights - The number of active cruise ships has dropped dramatically, this is reflected in the steep fall in share prices. - Companies can use the COVID-19 pandemic as a time to demonstrate corporate responsibility and rebuild relationships with customers, creating long term benefits. - New...
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Sector Analysis
Destination Market Insights: Caribbean
The Caribbean is one of the fastest growing destinations in the world. The rapid rise in tourism flows has brought a number of benefits including jobs and incomes. However, given that the nations of the region are among the most tourist dependent countries in the world, there are a number of issues which need to be addressed if growth is to be sustained. From creating unique and diverse tourism offerings, to fostering regional collaboration and investing in infrastructural projects, this...
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Case Studies
Case Study: Wildlife Tourism
Wildlife tourism allows tourists to experience animals in their natural habitat. It includes eco and animal friendly tourism, but there is also a dark side, which raises ethical concerns. There are various forms of wildlife tourism that tourists can experience including safaris, coral reef diving, animal watching and more. This niche tourism type boosts the local economy of a destination. According to WTTC, in 2018, wildlife tourism contributed 4.4% to tourism GDP and provided 9.1 million jobs worldwide. This case...
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