Artificial Intelligence (AI) in Financial Services: Strategic Intelligence

All the vital news, analysis, and commentary curated by our industry experts.

$995

Buy Report Download FREE Resources

Published: November 05, 2025 Report Code: GDRB-TR-S093-TH

Report Overview
Key Players
Table of Contents

This report provides an overview of the current state of artificial intelligence (AI) innovation in the financial services industry. It examines the forecasted size of the AI market, delving into specific types of AI spend (such as generative AI, computer vision, and agentic AI). The report lists different ways of utilizing AI to combat fraud, cyberattacks, evolving regulation, bad user experience, growing volumes of transactional data, and new attack vectors. It provides new case studies of innovative uses of AI within the industry, while providing company profiles of the leading AI adopters and specialist vendors across the insurance, banking, payments, and wealth management industries.

AI adoption in financial services has ramped up significantly in the last few years. Financial services firms have long adopted generative AI tools for customer service and improved decision making, yet sustained direct profitability remains far off. The recent boom of agentic AI investment has necessitated financial services companies to reconsider all of their AI pilots, to govern deployments like product launches: require return on investment gates, scale what demonstrably pays, and sunset what does not. Financial services firms must adopt AI to improve cybersecurity and fraud prevention in the face of adaptive cyberattacks, new attack vectors, and rising insider threats.

Scope

GlobalData estimates the total artificial intelligence (AI) market will be worth $642 billion by 2029, up from $131 billion in 2024 at a compound annual growth rate of 37.4%. Insurers, banks, and financial markets are expected to spend over $87 billion in 2029, up from just over $18 billion in 2024.

According to the Bank of England, 75% of UK financial firms use AI, with 33% of adopters using the technology specifically for fraud detection. AI fraud detection systems have intercepted up to 92% of fraudulent activities before transaction approval in some cases, while Mastercard claims it has improved fraud detection rates by up to 300% using AI.

After years of machine learning and a recent generative AI surge, autonomous agents promise the end-to-end automation that finally turns AI into a scalable profit engine for the FS industry. By automating complex workflows (including onboarding, compliance checks, data pipeline creation, fraud detection, and real-time risk scoring), agentic systems cut costs and free talent for higher-value work.

Reasons to Buy

Understand key developments in the AI space.

Identify the strategies of industry leaders and competitors.

See the impact of using AI to combat cyberattacks and new fraud attempts.

Learn how banks are using AI to comply with evolving regulations.

Find specialist vendors for specific AI needs.

See the next steps for your AI strategy.

Develop an understanding of how to get return on investment from AI pilots.

Accenture
Aon
Ant Group
Appian
Applied Systems
Atlantia
AXA
BBVA
Bank of America
BlackRock
Braintree
Bud
Cape Analytics
Claim Genius
Citigroup
Citco
Clover
Cobase
Covea
Cytora
Databricks
DeepFrauds.ai
Dell Technologies
Deloitte
Dufrain
Eika Gruppen
Eltropy
Emergent
Enterprise Singapore
eFront
EvolutionIQ
Fenergo
Featurespace
Fiserv
FiVerity
Floodbase
Goldman Sachs
Google
H2O.ai
Haodf
Hewlett-Packard Enterprise
HSBC
Humn.ai
ICBC
Impress.ai
Infocomm Media Development Authority
JPMorgan Chase
Kasisto
Kodak Alaris
Landbase
Lemonade
Liberty Mutual Re
Mastercard
McGill and Partners
Microsoft
Mitchell
Moody's Corporation
Munich Re
NatWest Group
Nvidia
NICE Actimize
Nippon Life Insurance
Norm AI
OpenAI
Pay.UK
Ping An Insurance
PKSHA Technology
Prophecy
Propel Ventures
Quantee
Quantexa
Regula Forensic Science
Revolut
RBC
Salesforce
Simudyne
Sensity AI
Shift Technology
Snorkel AI
Solera
Sprout.ai
Steadily
Swiss Re
Temenos
TD Bank
The Hartford
Tokio Marine
Tokio Marine Kiln
UOB
UBS
Veridas
Verizon
Visa
Wells Fargo
West Bend Insurance
WorldFirst
ZestyAI
Zurich Insurance

Table of Contents

1. Executive Summary

2. Players

3. Value Chain

4. The Impact of AI on Financial Services

5. Industry Analysis

6. Case Studies

7. Companies

8. Sector Scorecards

9. Glossary

10. Further Reading

Artificial Intelligence (AI) in Financial Services: Strategic Intelligence thematic reports

Currency USD

Single User

$995

Can be used by individual purchaser only

Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

Artificial Intelligence (AI) in Financial Services: Strategic Intelligence was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

Assess the relevance of the report
Evaluate the quality of the report
Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Financial Services reports

Technology

New

Artificial Intelligence Executive Briefing (10th Edition): Strategic Intelligence

Technology

New

Deep Dive into Biometrics: Strategic Intelligence

Technology

New

Overcoming Barriers to Enterprise AI Adoption: Strategic Intelligence

Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Artificial Intelligence (AI) in Financial Services: Strategic Intelligence in real time.

Access a live Artificial Intelligence (AI) in Financial Services: Strategic Intelligence dashboard for 12 months, with up-to-the-minute insights.
Fuel your decision making with real-time deal coverage and media activity.
Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.

Tell me more

Reports

Reports by Sector

Report Type

Artificial Intelligence (AI) in Financial Services: Strategic Intelligence

Scope

Reasons to Buy

Table of Contents

Undecided about purchasing this report?

Get in touch to find out about multi-purchase discounts

Sample Report

Below is a sample report to understand what you are buying

Related reports