Asia Pacific (APAC) Egaming Market – Latest Developments, Telco Value Propositions and Monetization
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Asia Pacific (APAC) Egaming Market Overview
Cloud gaming is transforming the gaming market just like what Netflix did for streaming movies. It eliminated the need for gamers to have the latest expensive hardware (for instance, gaming consoles and/or PCs), instead emphasizing connectivity and a relatively low-cost cloud gaming platform subscription. Cloud gaming is also beneficial from the gaming developers’ point of view as it makes gaming more accessible and open to the entire customer value spectrum. Therefore, cloud gaming can reach a wider audience if users have adequate connectivity compared to current gaming PCs or consoles.
The APAC eGaming market research report delivers in-depth qualitative insights into the eGaming industry, eGaming value chain, and ecosystem dynamics of the APAC region. The report also provides an executive-level overview of the eGaming market in the region. Furthermore, the report analyzes key trends in the eGaming industry and provides insights into telco eGaming monetization strategies.
Key Countries | • China
• Japan • South Korea • Australia |
Key Trends | • The F2P Model
• On-the-Go • Cloud Gaming and Streaming • Metaverse • Augmented Reality (AR)/ Virtual Reality (VR) |
Key Value Chain Components | • Cloud & Edge Computing
• Gaming Component & Platform Supply • Game Development & Publishing • Game Distribution • Connectivity |
Leading Companies | • NVIDIA
• Sony • Microsoft • Netflix • Amazon |
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Asia Pacific (APAC) eGaming Market Analysis by Key Countries
The key countries in the APAC eGaming market are China, Japan, South Korea, and Australia. China was the leading market in terms of number of gamers and gaming revenue in 2022, followed by Japan, South Korea, and Australia. The growth across China is attributed to the strong growth in mobile gamers, benefiting from the wide 5G coverage that provides an excellent gaming experience. However, the gaming industry is also facing challenges due to limited gaming licenses and increasingly strict regulations.
APAC eGaming Market Analysis by Key Countries, 2022 (%)
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Asia Pacific (APAC) eGaming Market – Key Trends
The key trends that will influence and shape the APAC eGaming market are the rising prevalence of F2P model, on-the-go, cloud gaming and streaming, metaverse, and augmented reality (AR)/ virtual reality (VR).
Cloud Gaming and Streaming: Cloud gaming and streaming are transforming the gaming market like Netflix did for streaming movies. From the point of view of gamers, a powerful PC is no longer needed to have a top gaming experience.
On-the-Go: On-the-go gaming is growing because of the availability of high-performance mobile devices, irrespective of their cost. The availability of more efficient and feature-loaded devices, with extended battery life, coupled with 5G speeds is creating an on-the-go gaming future, which is oriented toward mobile. Success stories such as ‘Honor of Kings’ and the advent of mobile eSports will further support mobile gaming.
Buy the Full Report for More Insights on the APAC eGaming Market Trends, Download a Free Sample Report
Asia Pacific (APAC) eGaming Market – Key Value Chain Components
The key value chain components in the eGaming market are cloud & edge computing, gaming component & platform supply, game development & publishing, game distribution, and connectivity.
Cloud & Edge Computing: The gaming industry is transitioning toward cloud gaming, which does not require expensive hardware. To address the growing demand for higher graphics, edge computing can be used to create clear visual effects (VFX) and lower latency.
APAC eGaming Market Value Chain Analysis
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Asia Pacific (APAC) eGaming Market – Competitive Landscape
The key companies in the APAC eGaming market are NVIDIA, Sony, Microsoft, Netflix, and Amazon. In recent years, the gaming industry has witnessed a surge in partnerships, led by the record-breaking deal between Microsoft and Activision Blizzard. Gaming giants are striving to diversify their libraries and extend their presence to different countries and platforms. As a mobile-first market, APAC attracts a great number of gaming publishers to adopt their 3A PC or console games to the mobile platform. Therefore, one pragmatic way is to cooperate with a local publisher with mobile gaming experiences.
A few of the leading products by the leading companies are:
PlayStation Plus: PlayStation Plus is Sony’s multiplayer, online gaming subscription service that allows users to unlock multiplayer gameplay on their existing games. In March 2022, Sony announced that PlayStation Now, Sony’s cloud gaming platform, would be merged with PlayStation Plus to create one gaming subscription platform.
Amazon Luna: First launched in the US in March 2022, Amazon Luna has been available in the UK, Germany, and Canada since March 2023. Luna is a cloud gaming service in which customers can game on PC, Fire TV, Fire tablets, Chromebook, iPhone, iPad, Android phones, and select LG and Samsung Smart TVs.
APAC EGaming Market Players
Buy the Full Report for More Information on the Key Players in the APAC EGaming Market, Download a Free Sample Report
Scope
The report provides an in-depth analysis of the following:
- eGaming taxonomy & market context: An overview of eGaming at a global level and analysis of the eGaming value chain and key trends. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers.
- Case studies: analyzes the two major gaming markets in APAC in terms of gaming population, ARPU, and revenue dynamics.
- Key findings and recommendations: The Insider Report concludes with several key findings and a set of recommendations for eGaming stakeholders.
Key Highlights
- High adoption of smartphones will strengthen mobile gaming’s market position.
- In-app purchases will continue to steam up revenue growth in the region.
- Partnerships and M&As are getting increasingly active.
- Countries are taking different paths in terms of gaming regulations, especially for in-app purchase.
Reasons to Buy
- This Insider Report provides a comprehensive examination of the eGaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, and latest developments.
- The report helps business decision-makers determine key eGaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments.
- Two market case studies from APAC illustrate the findings of the report, providing insights into different gaming uptake and spending in the region. This will help gaming market executives adapt eGaming strategies to unlock new revenue streams.
- The report discusses concrete opportunities in the eGaming market, providing several actionable recommendations for eGaming ecosystem participants.
Alienware
Amazon
Apple
Asus
Boss Fight Entertainment
Disney
Electronic Arts
Facebook/Meta
Gamestream
HoYoverse
id Software
Microsoft
MSI
NetEase
Netflix
Next Games
Night School Studio
Nintendo
NVIDIA
Oculus
Orange France
Razer
Respawn Entertainment
Riot Games
Rockstar
Samsung
Sega
SIC
Sony
Tencent
Tequila Works
Ubisoft
UEFA
Table of Contents
Frequently asked questions
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Which was the leading country in the APAC eGaming market in 2022?
China led the APAC eGaming market in 2022.
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Which are the key companies in the APAC eGaming market?
The key companies in the APAC eGaming market are NVIDIA, Sony, Microsoft, Netflix, and Amazon.
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What are the key trends likely to impact the APAC eGaming market?
The key trends that will influence and shape the APAC eGaming market are the F2P model, on-the-go, cloud gaming and streaming, metaverse, and augmented reality (AR)/ virtual reality (VR).
-
What are the main value chain components in the APAC eGaming market?
The key value chain components in the eGaming market are cloud & edge computing, gaming component & platform supply, game development & publishing, game distribution, and connectivity.
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